How is your ROI doing for your brand? Are you creating a higher level of success through your Facebook ads? If not, you may want to consider some small changes in what you are doing that will lead to a higher yield for the money that you are allocating for your business.
How to Increase Your ROI
Are you looking for ways to generate a higher degree of return on your investment from your online advertising on Facebook? Every business owner needs to focus on what it takes to promote your brand while maximizing the ROI of your business.
What is ROI in marketing?
ROI stands for “return on investment.” Most business owners are aware of this term, but there are so many different acronyms today that it’s good to make sure we’re on the same page! ROI allows you to utilize your resources and get the most return on your money that you invest in advertising and promotion.
ROI applies to any performance that you get from a business investment including supplies and inventory, subscriptions for services, and any other investments that you budget.
Regarding ROI facebook ads, there are some ways that you can increase your return from buying ads on Facebook. There are also some different types of advertising.
Study the ideas below on how to get the most for your investment on Facebook ads and think about how you can use them with your brand.
Budget based on need
When you are planning your Facebook advertising, you should first consider your level of need through return on investment analysis. Sometimes, a business owner will go on Facebook, and they’ll see the information in the margin regarding how many people you can connect with when you run your ad. But just because you have a potential audience of 34 million inhabitants doesn’t mean you should spend enough to reach this many!
Use common sense when you launch a Facebook ad campaign and think about what you can afford as you attempt to balance your budget with the need to get your message out.
Use different types of actions for your Facebook campaign ROI
Facebook advertising allows you to create a custom ad that is based on specific actions such as “page likes,” sharing, or customer engagement. Think carefully about the types of actions that you define for your ad and consider which ones will result in the best facebook return on investment.
You may also want to vary the types of actions that you are paying for in your Facebook ads. One week, you could set up an ad based on clicks and impressions and the next week, base it on shares. This kind of versatile thinking may serve to increase your reach and to maximize your spending on your ads.
Use Catchy Media to Attract Attention
If you want to make more of your Facebook ad budget, consider using catchy media such as videos, photos, and infographics to attract more attention in your ads. Just making a better Facebook ad with video or interactive aspects can improve your ROI because more people will be interested in it.
Post often outside of your Facebook ad
To maximize the impact that your Facebook ads are producing, you need to complement your Facebook ads with free posts. Consider utilizing similar content by posting about the topic of your ad to increase the rankings in the search engines for both while making more people aware of what you are trying to do.
Track your Facebook ad with analytics tools
Facebook has an onboard tracking tool to show you the results of your ad campaigns. You can use this tool to track and analyze your impact while tweaking your ads to maximize the results.
In addition to Facebook’s onboard metric tracking, you may want to follow your Facebook ads in other ways, too such as using Google Analytics and other tools. To implement tracking capabilities on your Facebook ad, add the link to your add within your Google Analytics account so that you can track your results.
Other tools such as Kissmetrics can help, too. Contact them to find out how you can evaluate how your ad is doing using one of their tracking tools.
Neil Patel owns the Kissmetrics.com site, and he’s a master of online digital content marketing. You may even be able to get some personal advice from him at neilpatel.com.
Track your earnings during your ad campaigns
If making more money on your site and increasing your revenue as a result of your Facebook ads is important to you, you should always track your earnings through your payment processing center or other means while you are running your ad campaigns so that you can get a general idea of the effectiveness of your ads.
Only by measuring what you are doing will you be able to control the results and make minor changes that can mean the difference between low ROI and high ROI.
Keep in mind, however, that you may not see the immediate results of your Facebook ad campaign until much later after you have ended your ad campaign. While most of your results will be more immediate, remember to continue to check on your sales and conversion rates to see if you think your Facebook ad is a factor in the increase.
Integrate with other social media ads
If you want to boost your results from your Facebook ad campaign, don’t limit your attempt to Facebook ads. Use Twitter advertising, posting on Instagram, and Pinterest, as well in your online promotions.
Good organization is essential if you’re going to keep up with the effects that you get from your Facebook ads, as well as any other type of online advertising that you are putting out there. Entrepreneurs are, by nature, highly creative, but we are often not as organized as we’d like to be. So it’s important to remember to take some time to organize your advertising, media, and other assets that you are using to try to promote your brand and to keep up with the results.
If you do not measure how your ads are doing right now, you will not have a stable base to use to improve upon your techniques that you are already doing to make it more efficient.
Create an infographic
Have you used infographics in your Facebook ads recently? If not, why not? Infographics are one of the best ways to compile a lot of information in one place in a non-cluttered way that appeals to your target audience.
If you need help creating a great infographic, go to our website and check out our portfolio. Then contact us for a free quote. Once you have an infographic about your brand, you’ll be able to use this in your Facebook ads to increase the results you get from your online ad campaigns.
It’s important to use all of the resources that you have at your disposal to promote your brand. Infographic design may be the door that you will lead you to a higher level of success with your ROI and your brand.
Contact infographicdesignteam.com today to learn more.