You have a business and decide to create a great Infographic to give it a new impulse. So you need a suitable design agency to design it for you. But what if you are a novice in that field and have no clue how to find good Infographic designers? There is a huge chance of getting lost in the myriad mushrooming design agencies all over the market. Which one of them is the best suitable for you? What to expect from the agency? What qualities it must have to meet your requirements?
This blog article will be an answer to your queries about what exactly you should take into consideration in your quest for the best Infographic design agency. So let’s start.
First and probably the most important one, do not just go by the superficial image of an agency. You never know whether they will be able to live up to it or not. The promises may turn out to be false, incurring huge financial loss to you.
Therefore, the first key factor to be considered is the price and value. Whether you are a small or big business, your money is the result of your and your employees’ hard work. Of course you won’t let it go astray. Check out the quotes for the Infographic designs offered by different companies. Are they nominal or will burn a hole in your pocket? Do they have a budget pack? If you are a novice and this is your start-up business, find an agency that has a nominal price quoting or a budget pack.
Next important thing is company’s Infographic design portfolio. Do they really have one? If so, then check the quality and variety of their designs. How your Infographic will be designed or what will be the overall aesthetic quality of it is determined by the portfolio held in front of you. Companies usually put only the best Infographics there. So if you are not happy with the quality of designs in the company’s portfolio, for example, Infographics are clumsy, unprofessional and jam-packed, don’t expect that they will do the magic in your case.
But even if the quality of the Infographics satisfies you, don’t forget to check if the designs are similar or are based on clip-art images. If so, cancel the deal. Go for a design firm that really provides you a quality portfolio with ample of designs, not just template solutions. If you decide to go for Infographic to stand out from the crowd, then your Infographic should have a really unique design that matches your business.
What is the agency’s work experience? These come next in your checklist. Evaluate their work experience, go through their testimonials and client reviews. This is super important as this would give you an idea of the satisfaction level of the previous clients with the company. Their client base and work experience will be clear to you as well. This will come in handy for you to make a decision.
Be thorough about their turn-around time and design process. How many initial concepts will they provide? Within how many working days will they send them to you? Will they provide revisions and if yes, how many? If the revisions are not included, how much will you be charged for those? When will you get the final design? (If you have a short deadline, this question shouldn’t be forgotten.) Knowing the answers on them beforehand will prevent you from many negative “surprises” after the start of the project.
Apart from all these basic questions you must also be aware of few more. Are there any hidden charges? Some agencies keep hidden costs which you are unaware with at the beginning, like for bulk orders, minimum order commitments, revisions, etc. So you may be charged at the end without even knowing and having this cost in your budget. Also check if there is a refund policy? What if the designs fail to impress you and you want to halt the project? Some well-established Infographic design agencies will refund you the full payment in case you aren’t happy with the design. Isn’t it a great bonus and security you are getting from the company?
Ensure also you are getting the copyright of the Infogaphic.This will prevent your great Infographic design from being copied and sold to others. Check also if you get an original source file – it will be very useful if you decide to make some small tweaks yourself in future.
If you have some confidential information in the Infographic, don’t forget to sign a non-disclosure agreement (NDA) before sending the content to the agency. It will ensure that your Infographic won’t become a promotional material for the Infographic design company and won’t end up in their portfolio without your allowance.
Finally check what are their promises regarding marketing your Infographic. If they provide Infographic promotion service, will it bring certain number of inbound links? Pay attention not only to the quantity but also to the quality of these links. Few high-quality, relevant links will do a much better job rather than myriad of low-quality ones.
Hope these information prove to be useful and you are now well prepared for starting your first Infographic design project. By the way, useful articles in the company’s blog can also tell you about its professionalism. So what is the reason to go and search for any other Infographic design company? 😉