Sales and lead magnets can be created in a variety of different ways. You can compose a great email newsletter, put a post on social media, or even do a podcast that will capture your audience’s interest. However you do it, you should choose a method that will start your leads and sales process and lead to conversions and sales.
In this post, we’ll take a look at some of the ways you can use your infographics to increase your sales and revenue by creating sales magnets from your infographics. The following tips are inspired by professional bloggers, infographic creators, and industry experts in various business niches. See which one of these you may want to consider when planning your next infographic.
Create a valuable resource guide
Have you ever considered creating an infographic that serves as a resource guide? You can put a lot of information on a well-designed infographic. Tim Paige of Leadpages.net calls a resource guide “the perfect sales magnet.” So one idea that we suggest is to create an infographic that contains some resources that your target audience will like and benefit from.
To create or embed a resource guide within your infographic, you can do this by making a point-by-point list of relevant information within the infographic or insert links to various resources with a brief description of each one.
Capture one of your best blog posts in an infographic.
Some businesses decide to capture a blog post to a PDF file. This makes it more permanent and allows you to share the blog post in a variety of ways. You can send a PDF via email, put it up on your website to download, and send it as a file to your contacts through social media.
Likewise, a blog post could also be saved as a PDF that you can save on your hard drive for later. Make sure it is a particularly useful post that has tons of great information, not just an ordinary blog post. With an infographic, you should focus on the images and not the words. So choose a blog post that is particularly significant and that focuses on the graphics rather than the text.
You may also want to include photos and other features that add to the interest level of the infographic and the content.
Use meaningful photos that resonate with your customer.
If you are selling products, why not create infographics with pictures and photos of your products that you are selling. This can serve to create an effective sales magnet for customers who are looking for the products that you offer.
Use data with drawing power.
One of the most important components of an infographic is the data that it includes. Percentages, trends, and numerical data that illustrates the number of people who use your products, your sales trends, or other factors that will influence your prospects who look at your infographic.
Promote a free offer or coupon.
Another thing you can do to create a sales magnet is to offer a special promotion or coupon within your infographic. Simply stating what your readers can get for reading the infographic may be an incentive in itself. But you should also have a coupon code or a link to the infographic that will entice readers to take it a step further.
Make sure that you get something in return so that you can monitor the effect your strategy is getting with your target audience. Ask readers for their email address in exchange for using the coupon you offer them in the infographic.
Include the infographic in your blog.
By blogging about your infographic and including it in your blog posts, you will attract more attention to it. Remember that you will want to make the post fairly short because the purpose of an infographic is to tell a story with graphics, not text. But a short description can add to the infographic in a way that will further engage your readers and motivate them to take action.
Add a Call to Action
Infographics can do a lot to motivate your customers to take action on your landing page. Be sure to tell them what you want them to do and include a link that you place in an obvious place near or under your infographic. If you are commenting on your infographic within your blog post, you could put the link on the left margin across from your infographic to coordinate them nicely. Then tell people to read the infographic for more information.
Remember the goal
Remember that the goal in making your infographic create leads and sales for your business is to get their email address or contact information that will lead to a sale. Offering something useful in exchange for their contact information is a small price to pay to obtain a lead that may lead to a sale. You may not see all leads turn into sales automatically but generating more leads for sales through your infographic may increase your power for future conversions.
It’s up to you
How you create your infographic is totally up to you. But you can find more tips on the Business2community site. They have a great article that may inspire you to create sales magnets using your infographics. Remember to keep your infographic unique and customized to your business.
If you do not yet have an infographic, then that’s where we come in. We are a professional infographic design team that is in the business of creating fully customized infographics for business owners who want to make an impact on the world.
You can visit our website and see our portfolio to see the kind of work we do. We can create any infographic you want including the following types:
- Infographics (static/graphic)
- Social media graphics
- Video infographics
- Powerpoint presentations
All of these different types of infographics have an important role that they can play for your business. They are all unique, and we can create any or all of these types of infographics for your business.
If you need custom-designed infographics that will serve as a sales magnet, we can help you reach your goals. Contact us for a free quote.
Visit us at infographicdesignteam.com, and we’ll show you how you can take an ordinary message, blog post, or big data and turn it into an infographic that makes an impact on the world. We look forward to seeing you.