Have you thought about how to use your customer testimonials lately? Of course you can create video testimonials that show testimonials from your customers, as well as blog posts, podcasts, or other media that show off your customer endorsements.
But in this post, we will guide you to create an infographics and also tell you how you can use this type of media to promote your customer testimonials within your infographic.
This gives you another way to promote your brand through your testimonials in another format.
How to Create the best infographic design
The first thing you should know about the best way to create infographics is the purpose of it. There are a number of components of corporate infographic design to keep in mind. Here are some of the most important ones:
- Purpose– The first thing you should consider when creating an infographic is what the main purpose is. Do you plan to use your infographic to generate leads and sales or is it more of a PR plan to increase your brand awareness? You should consider the purpose for your infographic before starting to work on it.
- Location– The location where you plan to place your infographic matters too. Do you plan to place it on social media or are you putting it on your own website or blog? You will need to keep in mind the various formats that are required and specifications that various formats use if you are creating an infographic for different platforms.
- Data– The amount of data and the type of data that you will be using is important as well. Consider what type of information you plan to put on your infographic that will give readers something of value. Include important data and stay away from filler material. Remember the main reason for using infographics in the first place is to use less words and more graphics and data to get the point across.
- Content– The content of your infographic is the most important part of this type of medium. Content can cover anything from the text that you include, graphics, and numbers, including bar graphs, and pictures that you use to illustrate them. Remember Google’s rule and make your infographic full of rich content with high-quality graphics and text.
- Graphics– Graphics are at the heart of the infographic. You should use your graphics to tell the story more than text or figures but be sure to include important facts and figures too, done creatively among the other elements of your infographic.
Why Use Testimonials in your Infographics?
So why should a business use testimonials in your infographics? There are a number of reasons why this is a good idea. Some of them we can find in statistics like the ones mentioned below:
- 65% of senior marketing executives like to use visual assets such as video, photos, or infographics to increase their brand presence. (Hubspot)
- Customer testimonials have the highest effectiveness rating for content marketing at 89%. (Social Fresh)
- Brands that inspire a higher level of emotive response receive up to three times more positive results than less evocative brands. (Journal of Marketing Research)
All of these statistics show the importance of both using customer testimonials in your infographics and using infographics to promote your testimonials in a variety of formats.
These statistics should also get you thinking about how you should increase the level of emotional appeal and intensity in your company when it comes to your brand.
How to Collect Client Testimonials
Before you can promote your brand through your infographics and client testimonials, you have to collect the testimonials that will be the most appealing to your target audience. Think about what your customers like about your products or services and try to capture that in your testimonials. Ask a loyal customer to write an email or post that shows their enthusiasm for your brand and then ask them if you can use it in your infographic.
Another way to collect client testimonials is to create a poll or a survey that lets customers tell you specifically what they like the best about your product. Then ask them if they will give you permission to use their name with the quote in your infographic.
In the infographic itself, you can display the information from the satisfied customers in any way you prefer. One way is to show graphics symbolizing the different customers such as a caricature or photo that is made into a cartoon then use a speech balloon to show what they said about your brand.
You could feature about 3-5 different testimonials from different people in different places within your infographic space. Don’t feel that you have to use up all of the space. Just space them out in a natural way so that it will be easily readable and engaging to the reader. The skillful use of color will help you to attract more readers. Also use statistics if it can be integrated within your infographic in a way that makes sense and complements your other information.
The Use of Customer Emails
Another technique you could use to present your customer testimonials to your readers is to use customer emails and screen capture the line where they are complimenting your brand. This can be done with a simple screen capture software and by trimming the identification part of the sender from the message.
Only include the part that is referring to how they like your brand and include their name in the screenshot (with their permission) then integrate it within your infographic.
How to design infographics with compelling testimonials
While you are free to create your infographic any way you want to, there are some key components of a testimonials that you may want to include. Moveableink states that the three most important factors in a testimonial are:
- Specificity– A good testimonial addresses the specific problems and solutions, as well as the features, benefits, and outcomes of your product or services. You should try to be as specific as possible when trying to win over customers and show them in very succinct terms just why your brand is best for their issues.
- Authenticity– Above all, you should try to be authentic. Authenticity tells the customer that you are what you say you are and that you are real. Don’t promise something you can’t deliver and always try to do what you say you will for your customers. Your testimonials should reflect this as one of your primary business goals and you should have people speak about your brand that will illustrate how you do business in this regard.
- Before/after elements– Before and after graphics can help you use your infographic to illustrate how you helped your customer after they used your product or service. This is an important element when it comes to illustrating how your product can help them and uses the inherent pictorial elements of an infographic to help you achieve this.
Let Us Do the Design Work for You!
If you need help with your infographic, you can contact us at infographicdesignteam.com. We specialize in infographic design and we can help you to create the perfect infographic that focuses on your brand’s best assets. We can even help you figure out how to include client testimonials to promote your brand.