Infographics are dominating the info scene right now when it comes to delivering data. People are visual learners and want to be wowed with how they receive information, and designing a successful infographic comes down to being able to deliver data and information in an efficient yet also appealing way. But there are still many people who wonder the question ‘how to create an infographic’ at the times of challenge.
While we have all been designing cool infographics since grade school, with the use of bar graphs and other sources like free infographic creator, we can always improve. This sometimes comes down to breaking down to the process of designing infographics into a step-by-step guide.
Here are the nine steps on how to create an infographic:
1. Gather Information Around Your Subject
When planning an infographic, the best thing to do first is to gather and understand the information you are delivering. Getting to the root of the message that you are trying to send should help you with planning the infographic and give you some ideas on how best to display that.
By understanding the information, you can also get many ideas for infographics of what is best for you to focus on through the content. What message are you trying to send, and what’s the best way to send it.
2. Identify The Purpose Of Audience
Before taking the step forward any further, think whether the subject that you have thought of and the information that you have gathered are at par with the target audience or not. Is the information that you are providing relatable or essential to them? Will your goals of educating and transforming them as leads be fruitful? Will they be reading your content by sparing minutes from their busy life? All these play a very significant determining role in the formation of infographics.
3. Make Your Narrative Engaging
Continuing to my point above, building up an engaging narrative for the audience from the collected information is the next task. Always think from the customers’ point of view whether your formed infographic is able to get their attention or not. It is imperative to engage the audience with the best content structure and style.
4. Present Complex Information In Simple Words And Visuals
Your information may contain complex data, but it is the skill of infographic designer that is needed to present those in the simplest form. To make an infographic work as per your expectation, it is crucial to make the target audience first understand your data first; otherwise, they will take no more time to shift their focus on to something more interesting.
5. Basic Design Structure
Well-connected to the information gathering stage is the basic infographic design stage. Get to the bottom of what you’re trying to deliver and deliver it at its base. By creating a very basic template, you can work from there and adjust it as you need to. Be sure to give yourself space to work and add in your own flavor.
6. Creative Touch To Get Their Focus
Once you have your base and your idea for what you want to deliver, add a creative touch. Simply displaying a bar graph with wording on it is not enough. Remember that every part of the infographic can be changed, from the colors to the entire design and idea. This is the most significant point on answering the question of how to create an infographic as, without creativity, your content will have no reach.
Look at some of the best infographics from last year if you’re in need of inspiration.
7. Select The Right Tool
Making infographic content all by yourself circumnavigates around the perfect and creative usage of free or premium software and tools that lets you to explore your creativity as per your vision. Of course, the free websites have their shortcomings, but when it comes to quick creation, there are nothing parallel to them.
8. Relate To The Brand
The entire point of an infographic is to deliver information in a way that relates to the brand you are representing. You can either try to give a particular focus on the brand through the infographic or attempt to add in your own brand’s personal touch through the design.
9. Review And Share
Once you are all done, the most important steps are reviewing and sharing your infographic. Be sure to double check all of the information and ensure that it is accurate. Also, ensure that your infographic accurately depicts the information you want it to by looking at it from an outsider’s perspective. Once all steps in creating an infographic are covered, share your content through whichever channels you can.
How to create an infographic if you lack the resources?
There are many pieces of data that lend themselves to specific infographic design, and there are some that you will need to be creative with. Regardless of what you are working with, don’t be afraid to add your personal flair to the infographic if you feel that it will help with the delivery of information. Sometimes, it is not possible to have all the resources with yourself. There might also times where you may lack flair. No matter how impossible it may seem, the professional designing agencies will be at your service. Discover the advantages of their unique project delivery where their creations raise the creative bar at a different level in the competition.
