Neo-minimalism or ‘neo-geometric’ also popular as “neo-geo” is an amorphous art movement that came into existence in the late 20th and early 21st centuries. It’s actually an art form ‘without any definite shape’ and was introduced ideally to take the traditional minimalism to the next level. This art form is also known as ‘Smart Art Neo-Futurism’, ‘Neo-Conceptualism’, ‘New Abstraction’, ‘Neo-Op’, ‘Neo-Pop’, ‘Poptometry’, ‘Post-Abstractionism’ or ‘Simulationism’.
According to this movement, the designers need to focus on subtracting extra details from the design piece and take care of the negative space while using eye-catchy colors or bold typography. Of late Neo-minimalism is the trending design style and graphic designers around the world have been using the technique to their benefit. Now to understand ‘what is Neo-minimalism’ we need to have some idea on the art movements of the world.
Looking back through the history and development of art, we see that there has been an emergence of different types of art forms. These art forms made a significant impact on society. Visual designers adapted these art patterns and gifted master-pieces to us.
By tracing the chronology of different art movements, we can get an insight into how modern and contemporary art has developed, also how art is a reflection of its time. For example, movements ranging from realism to pop art produce an exquisite flow of ingenuity.
Research reveals that these art types are significantly interconnected, often developing as reactions against something outstanding in society. When we go more in-depth of the study, we start having a clearer understanding of the development of these art forms.
Want to know more about minimalism origin?
To comprehend the real meaning of Neo-Minimalism, you must first have an idea of the minimalist design and minimalist design principles. Minimalism art movement began in the post World War II was the abridging aspects of modernism. It is often explained as a reaction against abstract expressionism. Abstract expressionism is a design approach combining self-denial and emotional intensity. Although the main feature of abstract expressionism was spontaneity, yet it gave rise to a feeling of chaotic and nihilistic presentation.
In contrast, minimalism believes in using simple shapes, color and space to attain their essential nature. Designers sometimes rightly describe this splendid art form as ‘Design Nirvana.’ In other words, when you know, there are no additional elements to remove from a design you have rightly attained minimalism. Minimalism focused on including features like geometric abstraction. Unsurprisingly, modernism and minimalism are vice-verse, but the vital question is why minimalist design isn’t a popular style then?
The most basic answer – minimalism is more a principle and less a visual style. This design process only uses the essential elements, such as basic shapes and limited color palettes. That is the reason why neo – geo developed and although they used the basic principles of minimalism, yet there was a little difference in treatment.
Here’s a panoptic guide to neo-minimalism in infographic design:
Neo-minimalism is now the most sought after graphic design methods. Needless to say, attention spans are shorter than ever (which is gradually decreasing) and people want faster communication and information.
The neo-geo art form has all the qualities and it is today a fascinating design process that gives rise to appreciative visual presentation.
Hence, as a modern graphic and visual designer, understanding and utilizing neo- minimalist design would definitely be a valuable skill.
Here are some of the most essential tips for mastering the Smart-Art design for your infographic:
1. Use Impactful Images To Make Your Design Memorable
The main principle of minimalism, as well as neo-minimalism, is to establish a focal point in the entire arrangement. According to this art form, designers need to treat white space in a non-traditional way. It’s about identifying images that have one standout element. However, a careful balance of symmetry and contrast adds more to it. Using such impactful images make your design memorable.
2. Use Bold Typography For Disseminating Information
Since focal points in neo-minimalism are so few, typography receives a lot of attention. When it’s about creating a design with neo-minimalism, it’s imperative to get innovative with fonts. One of the fundamental things which are vital is just to make sure the fonts that you use are legible.
Expert designers suggest to use only one or two font types, i.e not to make the design clumsy. Also, when you wish to bring the most impact of the white space, it’s vital to design your layout by aligning the subject of the graphics. This approach will surely make your composition praiseworthy yet straightforward.
3. Adopt Simple Yet Memorable Colors
Colors are the most vital elements of any design. When you utilize the neo- minimalism design principle in your infographic, pick a color that compliments the message and mood. The trick is to use two contrasting colors so that they create pop and initiate audience’s interest.
What are benefits of using neo- minimalism in an infographic?
Take a look below:
- The Sophisticated Design Form Appeals To Your Audience
Every creative form leaves room for the viewers so that they can also add their own ideas to it. This creates a two-way exchange of thoughts with an increased level of engagement and participation. Hence, the sophisticated design form appeals to your audience.
- Conveys Your Message In a Straightforward Manner
Present audience prefers a straight forward message. When you use neo-minimalism in infographic design, you directly convey your message without hitting around the bush. Needless to say, the audience appreciates such directness as there is no trick or fancy presentation involved.
- Improves Design Convenience and Versatility
Don’t you want to deliver an easy to view indulge to your audience? A neo- minimalistic design has a fantastic feature of loading faster. In addition to that when you create an infographic with lesser colors and simple graphics, undoubtedly they look better on surface area and smaller screens.
Go With The Flow
Infographics are missives that are visual presentations of information. These graphical items include elements of design that simplifies a complex message. Using Neo-minimalism in infographics hence enhances their composition and delivers message more lucidly. Neo-geo designs are easy to use and can be done with even the most basic of tools and software. And frankly speaking no other design trend has the same impact as neo- conceptualism.
Are you still wondering how to create an infographic with a neo-minimalistic approach? At Infographic Design Team, we offer you a whole range of creatives which you are bound to acknowledge. Our creative team put heart and soul to give you the best. Our goal is to assist you in planning and designing outstanding artistry using flat colors, icons and high-resolution photos and other quirky creative techniques. Count on us when it’s about attracting your viewers with infographics that are empowered to have a lasting appeal.