Each year, each month, and each day, Google changes and updates its search algorithms, both paid and organic. And Google takes most interest in the Google app and mobile search results page. Recently Search Engine Journal reported that Google has been testing a new mobile ux design for its search engine result design, for both paid and organic searches. Though the new mobile search ux design is in its beta version, available only for certain searches and in some locations, it’s always good to be aware beforehand of anything related to SEO. Google is very much particular and strict about websites that abide by its rules and takes strict measures against those who don’t.
Google mobile search results look different now with some subtle differences when compared to the previous design. For, e.g., in the current design, we can see four ads at the top of the page. In the new google mobile index design, the competition is tough with the old one.
URLs appear above the title, instead of below that we usually see. This means there have been good many changes done in the arrangement of these search cards, both paid, and organic. The URLS now have a black color than green. Title tags have a light blue shade. And the ad copies have a gray font. Simply put, the design takes some major elements from the current design, like the four colored dots, a colorless UI, inverted URL and page title, etc.
The card system in the new design will help the Android users especially, as it makes it a lot easier to differentiate the search results from their associated links. Google Now has the same card layout. Also, the way the address of a link is displayed at the top of the result card; it will make it easier for users to see the specific website where the information is coming from.
The placement of the map packs is different now. You can see filters already at the top, and there’s no need of clicking for “more filters.” The previous results read “open now” and “top rated”. Now we have a “within 20 miles” filter, so people can aim at options that are closest to them with less tapping and scrolling.
As mentioned earlier, about the ads at the bottom, the number of ads has become lower as per the mobile marketing statistics. But the “Related Searches” block is unchanged. And it is an interesting fact that the colored dots in the top right corner of organic searches don’t have any actual function. They are there for purely an aesthetic change. It’s difficult to say whether Google will actually find a way of using these dots. May be they will separate the search results, or inform the user about the status of the link. But no wonder, these now just indicate that the displayed URL has been shortened.
Will the new change affect Organic Search Results?
Well, if not a massive one, a visible change will be felt for sure. Page rank and click through rate, traffic, prominence of paid ads, all of these are going to get affected in some way or the other. Lower click through rate might affect the flow of traffic. Marketers and SEO experts have a hard time ahead to ensure their audience finds them.
What to do if you notice changes in Rank?
The first rule of thumb, don’t panic! Even if you see a considerable change in your rank, don’t get tensed and start panicking. This means you just need to make some adjustments in your SEO strategy. After all, Google is more focused on serving their customers better, and which happens to be your motto too being a marketer. Ads and map packs were there previously also, so these are nothing new to us. It’s all about providing valuable search results to the users, rather than making sure the advertisers are found on the page.
Have you already experienced this new Google mobile search result? Any further suggestion to add on? Or do you have a perfect SEO strategy to counter the new changes? If so, then feel free to get in touch and share your experience.