If you are thinking of launching an ad campaign with either Google Adsense or Media.net, you may want to read this post. Many people are making good money using either one or both of these services that are based on a PPC ad campaign strategy. However, it’s confusing to know which one is best for your site.
In this post, we have illustrated the critical factors of both Media.net and Google Adsense including the payouts and CPM statistics, so that you can have all of the information you need to make an informed decision.
First things first
First, it’s important to note that Google Adsense is owned by Google, the largest search engine in the world. This fact alone makes most advertisers want to use Adsense instead of Media.net because it’s hard to beat Google’s power on the internet for creating ads that searches will notice.
Media.net is owned by Bing, the Microsoft version of Google and it does not have the volume of traffic that Media.net does. However, there are some other advantages of Media.net.
For example, Media.net provides a CPM of around $1. Also, the average RPM for 10,000 page views is approximately $10 (USD). This is comparable to the Adsense network regarding payouts but many who have tried Media.net state that they have not received any RPM. This is because there is much less traffic from the USA and UK on their websites. media.net focuses on being a global network that does not focus on the US and UK while Google tends to favor US traffic. In the long run, this can make a big difference in the revenue you see from ad campaigns.
Also, it’s important to note that Media.net is known as a “contextual ad network.” This means that it will only display your content if your keyword matches the advertisers’ requirements. This makes it a bit more difficult to get your message out there in front of the people who are most likely to purchase or view your ads.
One important factor to note is that Google is reliable regarding how much of a cut they get. Publishers always receive 68% of the revenue from Adsense ads no matter how much money you make.
The unfortunate thing about Media.net is that the revenue it shares with its publishers is unknown. This makes it difficult to predict what your actual share will be when you are calculating how much you can make. This factor makes many people not want to take a chance with this newer ad network.
In a Nutshell
Google has the best search engine on earth and the widest reach across the globe. They require extremely high-quality ads, and they will let you know if your ad does not meet up to their standards. They allow both displays as well as video ads on a CPC basis.
Minimum Traffic Requirements
Adsense does not have any minimum traffic requirements to become a publisher or to post their ads on your page. You just have to have a website where you paste the code and try to attract visitors. You must not click on your own ads yourself, however. Google tracks this, and they will ban you if you do this. It is considered a black hat tactic since it is not an honest inquiry into the services being offered in the ad.
Google only requires that you should post frequent and substantial content that is related in some way to the advertisements running on your site. In the past, the authors of the site would decide which ads to run. Now, Google uses its algorithm and finds ads that best fit your site page where the ad is running so that the chances of someone searching for your content will be greater and will coincide with the ad’s content as well.
What type of ads can I run?
Adsense allows you to run all types of ads including text, image, video, or interactive media advertisements. If you are the creator of an Adsense ad (meaning you are paying Google to put out your ad on other people’s website pages), you will just need to read up on the standards that Google expects of their advertisers so that you will comply with what they want.
The best advantage to Media.net is that the interface is easy to use and allows you to create and customize ads that fit your needs quickly. Some users have also stated that the application process for Media.net is fast and only takes a few minutes. Their account approval process is slow, however, which discourages some users.
One downside to Media.net is that they must also approve each sale that you make through their network, which takes about a day, on average. The guidelines for posting ads on the Media.net system can be found at: media.net/legal/programguidelines
Google Adsense pays on a monthly basis for the revenue earned for the previous 30 days, no matter what the amount. Media.net pays on a Net-30 basis and has a minimum $100 earnings threshold. This means that you may be waiting awhile to receive earnings from Media.net unless you have a lot of traffic and clicks.
Google Adsense Sign Up
If you want to learn more about the Google Adsense network or to sign up go to:
Google sign up. You only need three things to sign up for a Google Adsense account.
- Google account (Gmail or other Google service like YouTube)
- Web content that you want to use to promote
- Phone number and postal address
Using Infographics and Media
Once you read through this information and decide which ad network makes the most sense for you, you will want to start lining up your content for your ads. Remember that your ads will not run on your website. They will run on other websites and searches that are related to your content. The better content you have, the more value you are providing to your customers. This will result in higher CTR (click-through rates) and more revenue. It’s a great way to make a good side income, and it is considered passive income.
To create an infographic or media asset, start with the basics. Think about what you want to include in your ad. What is most important to your brand that you want others to know. When you create Adsense ads, think about how you want to present yourself.
Infographics can be a great start, but you need some expert advice on what to include, how to create the images, and how to make sure they fit the specifications and standards of the Media.net or Google Adsense platforms. We can help. Once you have your digital assets ready, the sky’s the limit, and you can put them on one of these ad networks to start getting results and sales.
We are infographicdesignteam.com and we design professional infographics for your business or brand. Check out our online portfolio to see what type of infographic you might want for your Adsense or Media.net ad and contact us for a free quote.
No matter which ad network you choose, you need to create some quality digital assets that you can use for a variety of purposes. There’s no better time to start than today!