In India, there’s a saying “that which is seen is sold”. The more consumers see your product, the more they become your customers. Sales and marketing are the biggest departments in the world. As per a report from LinkedIn, 21 million people from all over the world work in the sales department and 4.8% people work for marketing today. They are always running after you for increasing the sales of the product.
Today marketing has gone online. How? There are plentiful of techniques among which “content” is the eminent. There is a cliché about marketing that all of us know – Content is King! Alright, we agree. But what will the excellent quality content that your expert mind has generated do, if it doesn’t reach the consumers? See, it is a fact, banners in front of a railway station and distributing bills outside a school will not work anymore. Nobody bothers to even look at them, so reading them is too much you are asking for. The best hotspot is the digital media. Be it the television, internet or social media, if you don’t show your face there, then you don’t exist!
Why is the social media marketing gradually becoming strong and bold?
The short answer in this is the trend. The long answer is most of the people all over the world are now connected through the social media. It becomes quite easier to get the target audience when you choose this particular type of digital marketing. Do you know how many users does Facebook have? It can constitute an entire country that could be the third largest in the world just after China. The same goes with Twitter and LinkedIn and so on. However, do not make the mistake of limiting your marketing strategy by only creating a page and waiting for people to like it. Go for pay per click or banner ads and roam in front of the consumers, so that they cannot but mind the product.
Email marketing can be your messiah:
According to Custora, a marketing firm based in the New York City, since 2009 approximately 7.5% of the internet users have responded to email marketing. Think from the consumer’s perspective, what do we want? We always want an easy, user friendly way of gaining knowledge about a product, right? Email is the example of this. You might be worried about the new Gmail tabs. But don’t worry, what is content made for? A good content will make your place in the primary tab and not at the promotions tab.
Digital marketing and the three commandments:
More than 2 billion users, to be specific, 2,405,518,376 people use internet in the world. The more people you can market your product to, the more will be the customers.
The customers are the God. They manipulate the market. Use digital media to influence them.
It’s free! At least in most of the cases. What else do you want?