Since the day you first create your Blog page, what is the single thing that has kept you boosted until now? The traffic your each blog article receives. And it goes without saying that it involves a lot of work to get a steady flow of traffic to your blog.
Usually what we do is, we publish our blog and then share it with our friends, fans, followers, and subscribers who acknowledge the article and eventually share it. But what you are missing out here is, this demography is just a tiny chunk of the hundreds and thousands of potential subscribers that are waiting for good contents. Once you tap into this fraction, your blog posts will yield more traffic than ever. Till then, it is a mutual waiting. Your wait is for the potential subscribers, and their wait is to set their eyes upon your stellar write ups.
Getting more traffic once required more and more content, spending umpteen hours in the promotion, and sleepless nights. But today we have a smart way out, too.
Why Must You Be Smarter To Write Less?
Why on earth would you confine your articles within your blogs? Why not share them with new audiences simply by republishing it on other platforms? Sounds new? Well, it’s nothing new, though several bloggers think it is best to stay within the confinement of their blogs only. But you should always blog the smart way, not the hard way. If you have worked hard enough to spend more than 24 hours on one blog, it deserves to be showcased on all the platforms available on the Internet. There’s no shame in it. Also this way you can save most of your time and can invest it to think about your next blog.
So without further ado, let’s show you how you can republish your pre-existing content and get more traffic.
Give a Revamp to the Headline
This is one of the most important factors to be considered while republishing since this totally changes the look of your content and gives it a new face. It’s no wonder catchy and creative headlines is an art that grabs the reader’s attention immediately. And creative headlines give a boost up to your posts in every way.
Analyze your Best Performing Content
Find out the most viewed pieces of your contents that generate the most traffic. This indicates greatly which content performs well on larger publications. You may also seek help from the several SEO checker tools available online to identify your best performing content. Google Analytics also plays a great role in giving you a rundown of the most viewed pages and posts of your website.
Your Pitch must be Compelling and Conforming
It’s obvious that not all websites will accept your request to republish your article there. In that case, conform to their policies and accept them without arguing. Websites that fairly states out that they receive contents to republish which are already published somewhere are your easy targets.
Else, it all depends on how much compelling and win-win offer you present to them. Always be honest to mention that you’ve already published the post on your website, but their audience might love it once it is republished. In case you are said to tweak your article little, happily do that. You would reap a great benefit in the long run, just by putting a small effort.
Search for Sites that accept Republished Contents
Once you are done identifying your best content, next you have to do is to find out a website that will accept to republish your content. As I have mentioned earlier, find out the sites that clearly states out their acceptance to republish contents which are already published, since they are your easy destinations. There are plenty who will not accept republished content, but there also are many who will. And if your write up is a remarkable one, then your chance of getting chosen is higher.
Sites like Entrepreneur magazine is a great platform, they are always in the search for a good content worth publishing. There is another, namely, Medium, which is comparatively a smaller publication, but the good news is, you can just copy paste your articles there, put relevant hashtags, and you are done.
Your Turn Now
Don’t cower from republishing your content. There’s nothing wrong in it, after all, it is your creation in the first place, that you want to share and spread with more people. So don’t just read and then do nothing. Identify your best content, find a new sharing platform, convince the website’s gatekeeper and then voila! You get your newly published content. It is a win-win for both you and the publication.
Remember, you need not work hard to get more traffic, just be thorough and work smarter!
Stay tuned for our next post, where we would discuss the platforms where you could republish your content without any hassle. Until then, if you have any other smarter way to gain more traffic through republishing content, feel free to share and comment below.