Have you ever bought something that you didn’t require? The buying was purely instantaneous, not planned before, and you came back home thinking, “Why did I even buy it?”.
Well, our emotions and impulses play the main game of our buying something, or rejecting it. Many a time we have done something, bought something or joined a club or any institution, just for the sake of it. We were impressed by the way the pitched their products/services, and out of impulse, we gave in.
You see, it is an undeniable fact that most of the purchases and decision-making are done on the basis of requirement, potential ROI, and for a solution to any problem. But there is this undercurrent that works in the back of every buyer’s mind – the emotional quotient of the human brain. Why does our brain gives in when we see some lucrative words scratched on a sales ad? Why do we get triggered at the glance of these powerful words? What are those words?
Honestly, choosing the right words are the fundamental aspect of any marketing approach. You have to use the right word, to the right person, at the right time to get a deal closed. It is very similar to the choice of appropriate colors that drives us to buy a product. Also, good choice of color scheme enhances the aesthetic aspect of a website as well. Which is why sometimes our eyeballs tend to stick to a specific website for a long time. That’s because of the choice of appropriate colors.
Today we would discuss some of those powerful and emotionally stimulating words that trigger us to make a purchase.
With all that in mind, here we are with the most effective words used in sales and marketing –
1. Value – The word gives your customers a sense of value addition your brand will provide them with.
4. Discover – A sense of curiosity evokes in the mind of the recipient, as though a substantial benefit is awaiting him/her.
6. New – This word presents your product or service as groundbreaking, in your niche industry. Not only that. The word “New” also increases the apprehension of your audience that you would inform them about something new.
7. Easy – This gives your target audience a sense of ease if they try your product or service.
8. Save – Use this word in your email as much you can, to showcase monetary and time savings or your prospects.
9. Guaranteed – This word gives your target audience a sense of security that they would not lose anything with you. This minimizes risk perception.
11. Never – Negative benefit works with such effect like nothing else. “Never wait for delayed turnaround”, “Never overpay”, “Never worry again” – are the keywords that you must use in your emails.
14. Secret – “Your Secret Key To Success”, the very title titillates the mind and creates a sense of interest and curiosity to know the secrets. Everybody loves secret stairs to success that all of them wants to climb.
15. Bargain/Negotiate – Use these words to make your prospects understand that there is room for bargaining, or in the polished term, “Negotiating.” Make it a win-win deal for them.
16. Powerful – Represent your brand as a firm and robust entity, that stands ahead of your competitors.
17. Proven – Let people know that you have tried and tested your product or service umpteen times, and only then are you offering it to them.
18. More – Less is always More we know. But that is when we read something, or visually represent something.
19. No Obligation – Create a flexible and amiable situation for your customers wherein, they don’t feel held back by you if they happen to switch to some other vendor. Don’t give them any obligation.
You may up-sell your other products or services and highlight them. But don’t ever create any obligation for your customers.
20. Elite – Use terms like “Elite” to make your prospects feel special. Coax them to join your highly sophisticated club.
21. Instant – It’s the era of “Instant” So ensure your content, or email has a provision for your prospects to download or access instantly.
23. Huge – An astoundingly great discount or an offer is hard to resist for anyone. Highlight the potency of the offer or discount with “Huge.”
24. Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.
25. Premium – Premium helps denote high quality. This word is itself lucrative and alluring. Anything that is high quality is our best preference. Apply this word in your emails.
Each of these alluring words directly stimulates the subcortical and limbic regions of our brain, which further triggers our emotions. You have to combine and mix-and-match each of the words with the other and keep on experimenting as to what gives you best result. Sometimes, just the original word is enough to bring notable outcome, But best if you fuse and blend the words.
For, e.g., – “Get Proven Results. No Obligation. 100% Money-back Guarantee. Join Now.” You see I have merged most of the words and came up with a productive phrase.
However, there’s no doubt that specific words work differently in specific situations. But more or else, if used prudently, these 25 powerful words can boost your response and conversion rate. And it takes a good deal of time to attain the mastery in this. So don’t give up if you don’t get the expected result within a month or two.
Last week, we discussed how you could use power words in your Infographic, to make it more of a valuable piece of content. You can read it here.
Now it’s time for a little homework for you. 🙂
Find out the particular keywords that persuade your customers’ action. And write them in the comments section below, we would love to add those words to our directory. 🙂