Days were good with our old friend – Static Infographics. They are brilliant in manifesting your brand, reflecting your brand identity and more importantly, educating your target audience about your business in a fun way. Infographics are substantial for all types of data, but even more helpful when you have math based data and statistics such as:
- Graphs and charts
- Numerical data and information
- Pictures and illustrations
But then why did we upgrade it to Video Infographics? Because of the killer features listed below:
- Transform a non-working media piece to an effective one.
- Re-purpose information to generate more links and social activity.
- Tell a clearer, more linear story.
- Access the viewing audience by uploading the Video Infographic onto sites such as YouTube, Vimeo, Facebook and other social networking sites and video hosting sites.
- Gives you an extra appeal, and draws a larger crowd.
Life is busier than before. People have less time, less patience and expect less waiting time for anything. Moreover, in today’s big data flow, it is highly competitive to make your information stand out. The young generation flips from posts to posts in less than 8 seconds. Likewise, your target audience who are people of business has lots of data to skim 24×7. They don’t have all day to understand your product. You have to be agile; you have to be energetic in your performance. And this can only be accomplished by Video Infographics.
Netizens don’t like to scroll through a lengthy Infographic now to see what sort of knowledge is imparted. By the time I finish this sentence, thousands of hours of new video footage get uploaded online. Usage and reach of videos just continue to grow on a daily basis. Thus, if you present the cyber-folks with a video, they will sit through the whole time and actually watch it.
In short, watching a Video Infographic is like acquiring knowledge almost without realizing it! Hence, these are perfect for conferences, business talks, and all kinds of exhibitions. They say an image is worth a thousand words; a moving image has 25 pictures per second, you do the maths!
To support this, I have some amazing Video Marketing statistics for you:
- Over 65% of individuals who purchase a product claim that they first saw a video about the item previous to purchasing.
- Unbounce reports that, putting a video on a page in any form will increase conversions by 80%. That’s a high number and is too significant to ignore.
- Social video generates 1200% more shares than text and images combined.
- Companies using video enjoy 41% more web traffic from search than non-video users.
- 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
- Video on a landing page can increase conversions by 80% or more.
- Homepage videos increase conversions by 20% or more.
- Businesses using video grow company revenue 49% faster year-over-year than organizations without video.
So it’s clear now that when conveying your message to a large group of people in less time, Video Infographics are the best.
At the same time, it’s also important for content creators to not just think of video creation as just placing a video on their site, but instead the opportunities are available through outlets like YouTube, Vimeo, DailyMotion and Facebook.
More and more businesses are turning to Video Infographics as their Video Content Marketing strategy, giving their existing Static Infographics, a make over. At the same time, entrepreneurs have understood the benefits of publishing their videos in different channels, instead of restricting the video to the periphery of the website only. One of the biggest advantages of Video Infographics is that you will be able to integrate various types of media, into your presentations that you could not do with static infographics. You may put backlinks in your video so people can reach you, and get accustomed to your brand.
Tips on How to Use Engage Audience through Video Infographics:
1) Ensure that only Correct and Factual data are represented
The biggest mistake you should avoid while getting your own Video Infographic done is, including incorrect and stale information, false reports and unauthentic data. Remember, people hate dubiousness. And in today’s internet savvy era, nobody’s a fool. Always ensure to include correct, factual and authentic data. If your video does contain any faulty or out-of-date information, your audience will twig very quickly. Word will get around, and instead of going viral, your video will plummet.
2) Make your Content Interesting
Content was, is and will be King. There’s no substitute for a meaty content. See that the content of your Video Infographic is interesting. If you form the storyboard in such a way that plays on the psychology of the viewers and make them glued to their seat, half of your work is done. Deploy the visual and motion aspects of Video Infographics to turn the otherwise dull figures into interesting pieces.
3) The Soundtrack (Vocal)
A good soundtrack or background score complement a video. So do remember to include a pleasing background score in your Video Infographic. For example, the soundtrack, as well as the voice-over must be relevant, sharp and to the point. A droning voice in the background is only going to send your audience to sleep.
4) The Text Content
Always keep this in mind that along with the video playing in front of them, your viewers would also expect the messages on-screen. Remember that your aim is to get a message across to your audience in little more than the blink of the eye. You don’t want your viewer to have to rush to try and read any text content before it disappears from the screen, or to have always to replay the video to be able to read the complete message.
5) Deploying Your Video Infographics
Every digital marketer aspires to be a proud owner of a viral video. So don’t just confine yourself only to your website or other common online video platforms. I know, while you read this line, YouTube flashed through your mind! Well, folks, there are plenty of other places you can use to publish your video and make it viral.
After all the bigger your spread, the more chance you’ve got of getting your Video Infographic to go viral, which is every digital marketer’s Holy Grail.
Video Infographics are the New Force in Digital Marketing
After the huge success of YouTube, and the introduction of Instagram videos, Vine, Infographic Videos are also hitting the mobile market too; the fastest growing market since the development of the internet itself. It presents a whole new world of opportunity for digital marketers, so make sure you don’t miss out.
If you want an engaging and stellar Video Infographic to achieve success in business, you need to see InfographicDesignTeam.com.
With years of experience in both Static Infographics and Video Infographics, we can help you decide which type of infographic to use with your brand in a way that will enhance your company image.