Do you know there are millions of Infographics forgotten in the darks of oblivion? Several designs, beautifully crafted, are languishing in the black hole of the web? Why does this happen? Well, there are many reasons. Mostly it happens because of stale and stinking content. I have already discussed in my latest blog, as to how can you create a viral Infographic. And today I shall tell you all about the warning signs of your infographic being stale and stinky!
These mistakes, if avoided can yield a good ROI, drive salesand traffic and build links. And these are the benefits that marketers expect from their infographics. So check these infographic design tips and tricks out and make a better chance of preventing your Infographic to be outdated.
Let’s start with 7 such warning signs.
1. You are annoyingly Self-Indulgent
Don’t toot your own horn ever. Because nobody will pay any attention to you if you keep on selling things and praise your own product in a self-indulgent manner. Today it is never all about you, but your target audience.
But at the same time, you are out there to increase your sales too. So some way or the other you have to sell your product or service, without being annoying or cheap. And how would you do that? No rocket science is needed for it. Simply share interesting content through your Infographic; such as exciting statistics, thrilling facts about your industry, some fun-facts and trivia, etc. Adding humor in your content never makes your Infographic stale and boring.
Also, you may give some analysis to your prospects about the key features of your product and services, show some comparison with other companies to show the difference.
And if your content does not have these attributes, then it’s definitely a warning sign for you.
2. No Originality in your Design or Content
What makes a great infographic? There’s a big difference between taking inspiration from an artwork, and downright copying it. You may see the elements of a good infographic design and get infographic design inspiration from it. But if your design is an exact replica of that inspiration, then it is an act of plagiarism. Try to be original in your conceptualization and generate your own creative ideas to come up with an enthralling piece of design.
So scrutinize your latest Infographic right now in an unbiased manner, and tally the same with the sources you have referred. If you find any trace of your designs are an exact rendition of any of other infographic design templates, then consider it as a warning sign!
3.Your Idea is too Complex
Another warning sign of a bad and boring Infographic is, the idea or the content is too complex and ambiguous. Infographics are made to break complex data and information into easy to understand pieces. But if the concept or idea itself is a complex one, then what purpose do the design serve? This is where you have to take your call.
The moment you feel the concept is turning to a wrong side and is transforming into a complex one, make it simpler immediately. But yes, you do not have to ruin your original idea in any way, rather just try to break it into sections. This would make the design easy to follow and less complicated.
4. You didn’t do enough Research on your Prospects
Ask yourself a question. Why are you creating an Infographic? Just to build links and magnify your business? Well, I guess the answer will be a big “No.” The reason being, you are dedicating your time and effort to create an engaging Infographic because of your audience. Everything you do, any marketing strategy you come up with, is targeted towards your prospects and target audience.
So if your content does not resonate with your potential customers, does not answer their queries, or does not solve their pain points, you must not expect your creation to stay in your audience’s mind, for any longer. They might, of course see it, but they won’t share it.
So always entertain your audience, target your content towards them, and do a thorough research on your prospects. Only then you can come with stuffs they find interesting enough to share with their friends and families.
5. Unnecessary Predictability is crippling your Content
Are you becoming too predictable for your target audience? Are they finding out what exactly you wanna say, just less than halfway the design? And hence they are not checking the design out till the end? Now, that’s a considerable warning sign of your dream Infographic being an epic fail!
Stop being obvious. Construct your content in such a fashion, that it grabs all the attention right at the beginning. Slowly and gradually unfold your message, so that it doesn’t come upon the viewers as something unwanted and unexpected. Too much predictability often lulls people into sleep before even a slight spark of curiosity kindles.
6.You don’t have an Outreach Plan
Even the most beautiful design will be dull and boring after a certain time if proper outreach plan is not made. Focus more on social sharing, take part in the discussions on open forums and share your design there. Get featured in the blogs that your target audience read regularly. Research and check which submission sites they follow and share your designs on those sites.
Reach out the influential bloggers to build connection and see if they feature your design on their Blogs. And lastly, don’t forget to add the social sharing icons in the design. This makes it quite easy for the readers to share the thing right away. More shares mean more activities. And the more activities happen around a design or a content, lesser is the chance of it getting boring or stale.
So check your design thoroughly whether or not you have an effective outreach plan. If not, then it is a warning sign to be taken care of.
Well all said and done, these are the few warning signs that you must pay heed of while creating your Infographic, to avoid it getting stale and stink. And just in case you need a hand to create a professionally designed, engaging and unique Infographic, InfoGraphic Design Team can be handy to you. You can find all kinds of topics covered in our portfolio, with various style of designs. Each of them different from the other. Get in touch if our help is needed.
And if you think we have missed out any point in our article, please feel free to mention it in the comment section below. Or if any of the above tips helped your Infographic shine through, let us know.