Internet and technology has gripped us more strongly in its clutches than ever. With the end of 2013 and the arrival of 2014, enterprises are now considering ways and means in which they will be able to upgrade their marketing strategies along with increasing the customer figures. One of those strategies is Digital Marketing. And in such a scenario, it is evident that certain Digital Marketing Trends are bound to catch fire.
Digital Marketing- The Importance
With technological makeover intruding almost into every sphere of life, it is not surprising that the field of marketing will also come under its influence- thus encouraging the concept of digital media. With every aspect of life going virtual, you cannot really expect the age old medium of marketing to survive much longer. And if you want people to know about the products and services, you have to resort to the digital medium. The more you are tech savvy, the more easily will people be able to identify with you and your brand.
Digital Marketing Trends Likely To Take the Arena by Storm In 2014
Location-Specific Marketing Strategy
With internet and technology becoming fast available in a form to be carried around in pockets, it is not surprising that digital marketing in 2014 is going to bank hugely on marketing strategies that cater to a particular location. And how is this going to happen? With the use of GPS system, enterprises will be able to despatch multimedia content to the mobile devices of the potential customer. Apps such as, Path, Ban.jo, Foursquare have been seen to play quite a crucial role when it comes to providing customer data. Now, with the Near Field Communication Technology (NFC) being perfected in the Google Wallet, you could expect this trend to be on the rise in the coming year.
Social Media Heterogeneity
With 2014, you can expect an end to the monopoly of social networking sites, such as Facebook and Twitter. Though these sites are likely to retain their position on the top of the charts, other networking sites such as Pinterest, Google+, Instagram and the like are likely to enter the fore. It has been predicted that compared to 2013, 2014 will see a hike in the number of social networking users and with this many number of potential customers, entrepreneurs are definitely not going to let this chance go amiss.
Content was, is and will remain the king in the world of digital marketing. And things aren’t going to change in 2014. With the advent of Flipboard, Foodspotting, Pulse, Fancy and the like, enterprises are now able to tweak the feedback to a context that best serves their means and end. So, how is content curation achieved? In this process, the user first needs to pick a platform that he/ she will be able to use as curate as per their requirements. One of the names that is sure to pop up in mind in this context is Pinterest.
Using the video as a medium has been quite a popular trend in the digital marketing in the previous year. And 2014 is likely to see a hike in this trend. Why is this so? Well, when it comes to popularity, videos definitely have an upper hand compared to the bland text. And it is on this trend that the digital marketers bank upon. Along with Facebook, Twitter, Youtube, Instagram and the like, Vine, with their six seconds time limit, is also expected to occupy quite a significant amount of the picture this year.
An enterprise records high traffic to its website, but the increase in the number of customers is not seen to be proportional to the traffic. Why is this so? The obvious answer is that not every person visiting the site is found to convert into a customer. In fact, a study has shown that about 2% of the traffic gets converted into customers. Enterprises are therefore, seeking to remarket or retarget these visitors, who did visit their sites, but did no convert into customers. Keeping this in mind, they are advertising their products and services on the websites that these potential customers are most likely to visit. Adroll and Google Remarketing are being sad to be the two giants in this section.