Ranking high in Google is essential to success in SEO as well as with your website. You can’t get in front of the most important audience if you don’t rank well. Google is the most influential site because they have the best search engine, in most people’s opinion. So we’ll refer to that as our primary reference regarding search engines. You can assume that, if you rank well in Google, you’ll also rank well in Bing and Yahoo. Google also owns multiple web properties and YouTube, which also has its own search engine.
What is Ranking?
Ranking is the process that humans (and bots) use to give priority to the most important sites and reward sites that offer the most value. While the process is not objective, it is also not arbitrary in most cases. It is based primarily on carefully-constructed algorithms that seem to make the right decision most of the time.
It is true that Google can penalize you for going against their principles that they have announced to website owners. So it’s a good idea to keep up with what the latest changes are. Searchengineland.com is a good source for this.
In this post, we will look at techniques that you can use to rank your way to the top of Google in the coming months that will help you get the attention of your target audience.
1. Be everywhere.
The more you increase your presence on the internet, the more results you will see from your efforts. Having multiple platforms where your content resides is one step in this process. This means having a YouTube channel, website, blog, social media presence, and anything else that will help you increase your branding. Remember that Google ranks every page on your site, not just the main page. So the more pages you have, the better you will rank over time with Google.
2. Use SEO smartly without keyword stuffing.
Smart SEO use is necessary, as long as you don’t overdo it. Keyword stuffing is the practice of using a keyword too many times in your posts and content. Avoid this like the plague and try not to go over about 2% of your copy for keyword usage. There is no exact amount of keywords that have to be used. But you should strive to use the keywords naturally and organically so that your results will build over time.
3. Use both paid and organic marketing.
In the past, site owners got too wrapped up in SEO and just focused on the keywords. This sometimes resulted in keyword stuffing, which is frowned on by Google. But excellent content does not have to focus only on keywords. Use keywords where they are needed but concentrate on the content and use both paid (PPC) and SEO marketing. SEO will pay off over time, but PPC marketing will yield faster results.
4. Optimize your site for mobile users.
Make sure your website is mobile-friendly and that it is accessible and easy to use for mobile users. Use Google’s mobile-friendliness tool to find out how your site stacks up for mobile users. Remember that mobile users are growing at amazing rates. So you need to make sure your content works for them and that the navigation and checkout are simple and straightforward.
5. Use meta data.
Meta data is information that is picked up by the search engines to improve your ranking. It includes the meta description, title, and keywords. In the meta description, be sure to use your key word at least once, provide an engaging post, and keep your description at less than 160 characters.
6. Use keywords and descriptions in YouTube videos.
7. Cross-link your relevant materials.
Google has no problem with linking out good material that is relevant to other similar material. What they penalize you for is linking content that has no value or which is irrelevant to the original content. If there is a purpose for the linkage, it can raise your ranking.
8. Create relevant content.
Publishing relevant content is one of the primary ways that you can increase your rankings in Google and the search engines. Never sacrifice good writing to focus on SEO. Use them in conjunction with each other for the best results. Remember that you are speaking to both search engines and people.
9. Check the keywords of competitors.
If you want to rank better than your competitors online, it helps to know what your competitors are doing. You can use tools such as SpyFu to do this by finding out how their keywords are ranking and which words they are using to rank. This can give you an edge over your competition by knowing what their strategies are and which key words you are competing for.
10. Create content for people, not machines.
While SEO is important because of the way the search engines automatically rank key words on the SERPs (search engine results pages), it’s also important to remember that you should write for people first. It is people who will read the content, not machines. So think of keywords as what gets people to your page but great content for what keeps them there.
Summary of Strategies in Ranking
In short, if you eliminate “black hat” techniques such as keyword stuffing, irrelevant links, and low-quality content, and replace it with excellent “white hat” techniques like creating high-quality content that is valued by customers, you’ll start to see improvements in your ranking.
The study of ranking and how to beat the system in the classification game is to realize that, like anything, it takes time. Organic SEO is a long-term commitment that grows over time. A blog post here, a web page there, a social media video here, all add up to creating a dynasty of content that will all lead back to your page. That is if you’ve done it correctly.
Remember that the key to success in ranking and success online as a digital entrepreneur is to build your empire slowly, using all of the tools, techniques, and platforms that are available to you.
Rome Wasn’t Built in a Day
Slowly, but surely, you’ll build your brand. People will start to recognize it on several platforms, websites, and posts, and they’ll want to get to know your brand better. That is how you build relationships with customers over time. Just like building real friendships in the real world, little by little, you’ll win their trust. And they’ll be compelled to do business with you.
It Takes a Village. Let Infographic Design Team Help!
It takes several thousand links back to your site to increase your organic search results with Google but remember that you can build this faster than you think. Simply by adding daily social media posts, additional content to your pages and blogs, and producing videos, you’ll have not only the links you create but also the ones others share. This is how you build ranking, one day at a time.
Remember, too, that you can use your friends and associates to help you build your brand, too. Connecting with the principal influencers in your industry, exchanges links with relevant content providers, and doing guest posts will all offer you a chance to expand your reach beyond the confines of your website and web properties.
The more you find a place to share your voice on other platforms and other contexts, the more your brand will permeate the web until thousands of people know your name when they see it. So, in essence, digital marketing and SEO are not what ranks you on the top. That’s the job of branding. Do your job of branding well, and your rankings will happen as a direct result of that.
If you want more advice on how to brand yourself, visit Daymond John, author of The Brand Within. He has lots of tips for online site owners and digital entrepreneurs.
The best way to find success in ranking and digital marketing is to start today. Don’t wait for the perfect opportunity to start creating content. Start with something simple like a social media post and then create more content as you go. You’ll see that it will turn into an empire before you know it.
Remember Rome wasn’t built in a day but there was never a day that Rome wasn’t being built.
Contact Infographic Design Team today to see how we can help with both your SEO marketing efforts and providing you with the necessary visual content to drive past the competition.