TV and newspaper advertisement boom is already a history. The 2010s are the decade of digital marketing that continues evolving. But even though “digital marketing” is a buzz word of the year, not many know about its latest trends and technologies. Even less know how to measure digital marketing effectiveness. And since Infographics are a part of digital marketing, it is important to discuss some latest trends to stay updated and increase the output of using Infographics in our content marketing campaigns.
Cross-channel experiences
Last year brought a big surprise to many – PC sales stopped growing for the first time since 2001. Now we can easily state that we live no longer in the era of PCs but in the era of mobiles. Traffic from mobile devices is growing rapidly which means that you MUST have a responsive website suitable for all devices and platforms:
– mobile phones,
– tablets,
– game console browsers,
– handheld devices.
You should also ensure that there is a synchronization between all these platforms. And once you make your website working with a single log in, it will be more likely that your customers enjoy the new experience from multiple devices. At the end, it will help you to capture clients who are on the move and to improve your business results.
Content is a primary component
Web marketing is more than ever focusing on high-quality content. Not surprisingly, 91% of B2B and 86% of B2C marketers use content to connect and engage with their customers. And they have a vast amount of options – Infographics, newsletters, videos, case studies, white papers and many other.
Good content is no longer a tool to drive traffic to your website, but a way to keep your customers on the page and hopefully inspire them to share it. The more engaging the content, the higher the chance it will generate interest in your site, and eventually increase your sales.
But don’t just jump into content marketing. Falling to plan equals planning to fall. So at the beginning develop a strategy that focuses on:
– creation,
– curation,
– distribution, and
– measurement.
Knowing who and where your customers are and what their interests are will help you to prepare the most effective content to reach your goals.
Being SoLoMo and human
Paying closer attention to your webmaster tool, for example Google Analytics, will give you a very useful information about where from your traffic is coming, and what browsers your customers are using. This will help you to develop a strategy that enhances your presence in those areas.
SoLoMo and more personal approach make people feel a connection with you as a person and not with you as a heartless business. This human element brings interest and engagement to your website. And that is something search engines are beginning to highlight more. So adding an author’s photo and using an appropriate tagging will appear in Google search results. And if it happens every time users search a specific topic, they will have a feeling you have some expertise in the space. Through this more human approach you establish awareness and trust among your customers which is extremely valuable for your business.
Social media campaigns
Using social media in digital marketing is nothing new. But social media campaigns are certainly becoming more creative and many of them achieve substantial buzz by using nothing more than a clever #hashtag. Whether you are launching a new product or idea, giving your customers things to vote on and tweet about is an easy way to get them curious and even get your name trending.
The best social media campaigns of 2013 mix traditional with new media. This allows people to discuss what they have seen in their TVs and to share the experience with others which generates excitement and increases your chances for success.
Web design that works
So as you may already understand, you should pay attention not only to content and right planning, but also to design. Namely, it should be user-friendly for all those who browse with touchscreens, i.e. you should consider how the navigation and various features are going to work for those users.
Simpler design, for example Infographic-style one-page websites, will ensure your customers aren’t frustrated when entering your website from their mobiles or devices that aren’t supporting Flash. This ensures you don’t lose customers just because of user-unfriendly website.
Digital marketing is a fast-paced industry. So you should always stay ahead to ensure you are unique and interesting for your customers. Only this will help you to make your business grow and to stand out even in the current difficult economy. Good luck! 🙂
