Okay, our title is a little preachy, we admit. But we thought it would be a good idea to capture your attention with a thought-provoking idea. Business owners can be a bit egocentric sometimes, (ourselves included). We are so focused on what we are doing as a business, we forget an important fact: it’s not about us!
A well-known religious writer, Max Lucado once wrote and published a book called, It’s Not About Me. In the book, he talked about how some people mistakenly think that the whole universe (and even God) exist to meet their needs. He makes the point that God (and the universe) tries to help those who help themselves, while also driving home the idea that it’s not just about one person only. It’s also about the whole world.
In other words, when we become less selfish about our role in the world, others will respond more positively to us. There is a lot of truth in this idea regarding our relationships, including business relationships.
How to present an infographic?
As a business owner, you probably already know that your business is not about you. It’s about the customer. It’s about what you can do for the customer that makes them want to come back time and time again. It’s about building trust. You know all of that.
But sometimes business owners get caught up in the idea of creating a compelling creative asset such as an infographic, and it seems to be all about their business. Have you created an infographic recently? Look at what it includes. Does it talk about your business the whole way through? If so, you may want to rethink the content. Do you include a powerful call-to-action at the end? This is a necessary component that will ensure that people respond to your message.
Infographics are supposed to inform, right? But if the key topic of your infographic is simply to talk about your business or your brand, maybe what you need is a shift in thinking.
Just as your business is “not about you,” neither is your infographic.
A thorough analysis of what you should include that focuses on the customer is a good idea.
What to include in an infographic?
If you are struggling to decide what to include on your infographic, below are a few suggestions. Remember to keep the information relating to the customer in a way that addresses their needs, not yours.
- Focus on the pain points.– Selling is about addressing the “pain points” of your target customers. What bothers them? What do they need? What is their problem? What information could you offer in your infographic that they would appreciate? Business is all about provided something valuable that addresses the problems of your customers. So include this in your infographic.
- Put yourself in their shoes.– Do you empathize with your target audience? Can you identify with their issues? Business owners who can do this usually have greater success than those who cannot. Remember not to focus on what your business does except in the way that your business can help your key audience.
- Focus on improving lives.– It’s not your product or service itself that most motivates people to purchase. It’s what your product or service does to help them. How does your brand help people? There must be some real human value to it, or you would not be making money or surviving as a business. Think about what you can do to offer some real value to your key audience by providing value to their lives. If you can save them time or money, help them invest, improve their relationships, and other issues, you are definitely on the right track.
- Offer to help or to solve a problem.– Rather than trying to talk about how wonderful your business is, consider talking about how your business can solve their problems. That is what makes a great infographic. As mentioned above, rack your brain to consider what the value is about your business to people. How are you going to improve their lives if they purchase? Addressing these deep-seeded psychological needs of customers rather than focusing on your brag points will go a long way toward conversions.
Starting from Scratch
If you are starting from scratch with your infographic, make a list of all of the things or key points that you want to include in your infographic. Make a list of things that you can offer your customer that will focus on some of the above points. How can you solve a problem they have?
Infographic design tips: Starting from Scratch
For inspiration, look back into your customer service emails and see what is bothering your customers. Then think about how you can fix this problem or improve their lives through your services or products. Conduct customer surveys or look back in customer service emails to capture the things that are most important to your customers.
Sometimes it just takes looking at things differently to come up with some infographics design inspiration that could be real winners for your brand
The Customer is the Focus
Remember that the customer is the focus of your brand. Your success all depends on how well you address the needs of your customer.
No amount of bragging on what you have achieved will convince someone your brand is right for them if you don’t focus on the client.
If you remember to focus on the customer and not your business, you will find that the customer will focus on your business in return! That’s just the way it works. It’s similar to many other aspects of life. Let’s say you own a towing business. If you help someone out on the side of the road who has a flat tire and don’t charge them, they are going to remember your good deed for a long time. You may not know it, but they won’t forget the time you helped them. Then, when they are in need of a towing job, who do you think they are most likely to call?
Building credibility and loyalty among your target audience should be your primary goal. This does not happen overnight. You have to start slow and grow, just as you do anything else you are trying to build in your business. One of the ways to achieve this is to get to know your target audience. As mentioned before, you can do this in a variety of ways, including customer emails, social media posts, and customer surveys. However you get the information, remember that the goal is to find out what they want and provide it for them.
An infographic is a timeless creative asset that allows you to put your values, your assets, and your high points in a visual, tangible form while addressing the specific needs of your target customers.
What better way can you have to create positive attention for your brand?
If you need an infographic, we can help. At infographicdesignteam.com, we can look at what you are doing as a business and help you create an infographic that focuses on your customers’ needs. Remember, when you concentrate on the client and not your business, your business will be the winner.