How do you go about creating an infographic design for your brand? Do you have a real purpose for your infographic? Or are you just putting in information that you think customers will like?
Do you struggle with ideas when creating your infographic or wonder what you should do to capture your audience’s attention? If this sound like you, maybe the problem is the purpose.
Defining the Purpose
One of the hardest things when creating media for your business is to define the purpose of your project. When creating infographics, it is important that you define your purpose before create your infographic. This is because the focus is important and you don’t want to end up with a cluttered piece that will confuse your target audience.
The Next Web makes the point that infographics should be clear regarding your purpose because having a clear purpose in information is one of the main reasons to do an infographic in the first place.
The last thing you want to do when creating an infographic is to confuse the reader. The reason you do an infographic is to simply information and streamline it so that people will have a greater understanding of your content. You also want to use it to increase engagement and pull more people into your message.
It’s all a part of your branding. It should be an attractive infographic that has a clear purpose so that there is less confusion about your message.
Tips for Defining Your Purpose in an Infographic
This site has some great tips for how to create a good infographic. The first point on their list is to create purpose in your infographic design. They suggest the following points for achieving this:
- Think about who you are addressing– When you create any media for your branding, you need to consider who you are speaking to. Of course, you will say that it is for your target audience. But you need to do more than just speaking generally to your audience, even if it is a tight niche area. Rather than speaking in general terms to your target group, think about what specific “pain points” you are addressing. Are you speaking to people who are having trouble with something? Are you saving them more time or money? What do you mean to achieve with the message? Be as specific as you can so that you are not only targeting your main audience but targeting specific individuals who can relate to the focus of the message.
- What action do you want them to take?– All actions should be driven by a motivation from within. And the purpose of something should always be based on the result you want to achieve. Do you want customers to click on your landing page link to see your sales page? Do you want them so sign up for your newsletter? What action do you want to see as a result?
- What do you want to focus on?– There are many messages that you may choose to focus on within your branding efforts. Do you want to remind people of specials or discounts? Is your goal to get more sales on a product you are launching? Think about the focus of your message and base it on the result you want to accomplish with your infographic.
One of the best things you can do when you are promoting your brand within your infographic is to be practical. Remember that an infographic is not a sales pitch. Though you can certainly use it to unveil a new product or service, if that is the purpose, don’t make it the rule. In general, infographics should include practical information that your brand deals with. For example, if you sell seeds for gardening, why not include helpful information on how to raise a better garden? Creating information that people need from a practical standpoint will help you generate leads and sales indirectly by providing them will rich information that they can use.
Give them something of value.
As we alluded to in the previous paragraph, the ultimate goal is to create something of high perceived value in your customers’ minds. Overusing keywords, overdoing SEO, or just cranking out content that is for “filler” is not what you want to do with an infographic (or for any part of your site or campaigns, for that matter!) When it comes to giving customers information, it should be something they can truly use and will consider valuable.
To do this effectively, you need to build relationships with your clients and get to know what they want and prefer. Surveys, polls, and other online tools may serve to effectively get this information so that you can create a more useful infographic.
Be an expert.
When creating content for an infographic, you need to communicate the fact that you are an expert in your niche area. You can do this by offering client testimonials within your infographic, putting out information about your area of expertise, or offering samples of your work or sales history.
Keep in mind that you should censor yourself to some degree and focus on only putting out information that shows you and your company in a positive light. If you create content that is negative, it will defeat the purpose.
Using Client Testimonials
Client and customer testimonials are always a good way to establish credibility and help define the purpose of your infographic design. By including honest customer reviews of your products and services, you will get more people to see you an expert in what you do. For other clients or leads who are viewing your portfolio and work, there is nothing more convincing than the fact that several other customers are happy with your work!
Think about your infographics as just a part of your overall plan for branding. It is to make sales and increase your leads too, but more than that, it is to improve the feeling of your brand in the hearts and minds of your clients. You need to define your purpose by including examples of clients who are happy with your work.
What is your purpose?
Hopefully, these tips have served to help you think about what the purpose of your infographic should be. Only you know what you wish to achieve with your infographic design. The best thing to do is to get out the legal pad and make a few notes as to what you want to achieve with your infographic.
Then call on the experts at infographicdesignteam.com. We have been creating useful, purpose-driven infographics for customers for some time now. We will brainstorm with you, help you define your purpose, and then get to work creating an infographic that will meet your demands.
We love working with new businesses to promote their brand and help you find success on the web. Contact us to learn more about what we can do for your through your infographic and other media that you use to attract clients.
They don’t call us InfoGraphic Design Team for nothing! Check out our portfolio and find out why we truly are the infographics experts.
Come see us today at infographicdesignteam.com.
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