How do you decide on the purpose of your infographic? Does it just come to you all of a sudden or do you go through several different drafts before you realize what it’s about? It’s critical to learn to define the purpose of your infographic to communicate what you want to say in the graphic.
If you don’t know what your goal is, how will you know when you get there? If you are vague on your goals or purpose for the infographic, how will your customers know what you are trying to communicate?
In this post, we will look at some ways that you can decide on the purpose of your infographic and design your graphics and text around your goals.
Start with a specific idea.
Many times, one of the mistakes that people make when developing an infographic is to try to cover too much in one infographic. Business owners often want to include all of the information that they can cram into their infographic without realizing that they may be cluttering the message for their visitors.
The best thing to do when developing an idea for an infographic is to try to narrow your focus to a particular topic that you want to deal with. Go back and look at some of your customer service emails or social media customers made by your clients to see what matters to them. Then think of ways to further break this down into smaller subsections when you organize your infographic.
For example, if you want to create an infographic with a timeline of your business, don’t try to include every single event. Instead, focus on the “red letter” events that your company has experienced and share those with your target audience. Remember, your customers and business partners don’t need to know every single fact about your business to be interested in what you are about. Just focus on the highlights.
Is your goal information or sales?
You need to decide whether your infographic is going to inform your readers or try to persuade them into purchasing. These are two very different goals so you should think long and hard about which one you want to focus on. You can concentrate on the information and then put a small tagline at the end to ask them to click on your site link. But the primary purpose should be one or the other.
One of the most important things about creating an infographic is to be organized. One of the most appealing things about an infographic is that it is a picture that uses graphics more than words to communicate a concept or idea. If you organize the parts of the infographic so that people can easily read and interpret it, you will have more success.
The organization of your infographic is important when you are working on the purpose and goal of your infographic, and it will help you to keep your focus by not over cluttering your workspace.
Include valid and current data.
When you are planning the purpose of your infographic, you also need to write down some facts and statistics that you plan to use for your graphic. Make sure to include valid data that is current. Never use data or research in your graphic that is more than about three years old. If you decide to create a graphic that you can use anytime, you will want to exclude data that will be obsolete in a few months as it will make your infographic obsolete.
Think of your company goals.
When planning your infographic, you should think about what you hope for your company over the next few months and years. How can your infographic help you to reach these goals? As a business owner, you should always be a sponge that takes in information as to how you can improve your brand and move your company forward.
Once you decide what your goals are, think about what your focus should be on your infographic. Are you considering adding a new product line? Do you have some new services to promote? You can use your infographic to present the new goods or services and present them with plenty of dynamic coloring and lettering that will appeal to your target audience.
Encourage sharing through social media.
Do you want to increase the level of sharing on social media for your brand? Why not use your infographic to increase the level of engagement and sharing on Facebook, Twitter, and Instagram? You can put your URL to your Facebook and other social media accounts on your infographic in an obvious place where it will draw attention to your social media platforms. Then ask customers to share your infographic on their social media in return for a discount or coupon.
Create a call to action.
Don’t forget that you need to create a call to action, no matter what you do with your ad strategies. Creating an infographic is no exception. By creating a strong call to action and placing it at eye level under the rest of your content, you will increase your chances of getting people to respond to your infographic in a way that pays off for you financially.
Increasing your revenue and conversions is surely one of your business goals. When you put your call to action on your infographic, you will make it clear that your purpose is to encourage more interaction, increase your memberships, or increase your communication with your target audience.
Create a survey.
Have you ever considered using your infographic to create a survey? You could have a nice title and heading along with some graphics of some of your products, then add some questions that you want customers to answer. You can include your email where customers could send their answers or put a link below your infographic where customers can click through to an online survey to answer the questions there.
This can provide you with an excellent way to get the replies to some of your questions that you want to know in a streamlined fashion that will also encourage more engagement with the people that are most interested in your brand.
It’s up to you!
The greatest thing about creating an infographic is that you can define your purpose based on anything that you choose to that meets the current needs of your business.
From product presentation for your customers to graphs showing your last quarter sales totals, an infographic can represent any aspect of your business that you choose to.
Once you decide on the purpose of your infographic, you will want to sketch out some ideas on how you want to create it. Some business owners choose to do it themselves so that they can maintain control over how they want their infographic designed.
But if you want to have it professionally done, it’s best to hire a dedicated infographic design team that can work with you side-by-side until you create the perfect infographic for your brand.
Stick to your purpose and tell the professionals at infographicdesignteam.com what your goal is for your infographic. We can help you with anything you want to do including video infographics, social infographics, and more.
We look forward to talking to you soon!