Marketing is a very competitive industry, and it takes a lot of creativity to make your brand noticeable. Luckily, as long as we need a solution, the digital world offers it. Creating quality and valuable content is still paramount, but it definitely should stand out among others.
That is why today, marketers can enhance their campaign performance using the various tools for designing their creatives. You might be surprised that apart from Photoshop and Adobe Premiere, there are much more tools, platforms, and approaches for making your campaigns remarkably creative. Even call tracking solutions can be handy in tailoring and optimizing your campaigns. Here are some examples of the creatives you can use in your marketing campaigns.
Visual Communication and Storytelling
People perceive visual content much faster than texts. That is why the marketing world adjusts important information in a visual way to reach more potential customers and make it easier to understand, absorb, and memorize.
During a few seconds of the visual content, you can show more information than the person can read during this time. But the most significant feature of visual communication is the ability to broadcast emotions. Sure, the text messages or audio content can be expressive as well, but visuals leave noticeable “footprints” on your mind.
Another marketing advantage of the visuals is they are entertaining. Along with emotions and fun, you share with your audience the engaging images, videos, animations, stories, handling marketing purposes at the same time. This is when we smoothly move to storytelling. It is essential not just to showcase the product or service in your campaign. You should create a connection between it and your target customers. Storytelling in text format can present the significance of your product. But along with visuals, this marketing approach will influence the logical and emotional parts of our brains at the same time.
As a marketing tool, visual communication is very convenient and flexible. It can consist of one or a series of images, GIFs, videos, or animations based on various information sources.
When you conduct your marketing campaign, it is significant to support your claims with facts and statistics. People tend to trust adverts more if they include some stats and other content showing the offered product brings value. It adds credibility to your content and encourages people to share it, focusing on the factual information. And data means not only the results of the product usage. This also means pointing out the company’s reputation, expertise, etc.
While the data and stats are just facts, you need to make sure to choose the right approach to representing it to your audience. There are many opportunities to do it creatively. Here are some of them:
1. Videos – Video marketing is a proven tool for boosting brand awareness and increasing conversion. Tell your audience about your achievements in a video format. Share other valuable data using this visual tool. The convenience of the video is that it is universal across various platforms. You can place it on your website, upload it to your company’s YouTube channel, post it on your social media pages, or even use it as a pre-roll in your ad campaign. Video on your website’s home page can even increase your Google search ranking.
2. Images – Customized graphic illustrations or photos can showcase your branding, style, and uniqueness. There are special tools like WeWork that allow finding suitable pictures and photos to fit your brand style.
3. Infographics – This is one of the most popular forms of visual data representation. It combines the entertainment features and the actual data sharing. It works on the same principles as other visuals and appeals to larger groups of potential customers. The final infographics can be added to the videos, website layout, banners, interactive content, business presentations, and others.
Encouraging your audience to participate in your marketing campaign is another creative approach you can try out. Interactive content is one of the fastest ways to set the connection with your target customers. It works as a booster for your website traffic and provides value to the visitors.
Don’t know what to start with? Start with quizzes and polls. They are simple to implement into websites, banners, ad, text, etc. Quizzes can consist of a series of questions that allow customers to find suitable solutions, while for you, this will be a source of valuable data about website visitors and your target audience. The questions can be about the customer’s need and interests or about your company to showcase your achievements and raise brand awareness. At the same time, the marketing department will have information for optimizing and directing their efforts.
Interactive content can be represented in interactive eBooks, calculators, smart product selection according to the basic criteria, etc. Take a look at the map and navigating applications. They complete their road and traffic base using the comments and reports from their users. This approach brings benefits to other users and creates a sense of community.
Call Tracking Creativity
Creative content marketing requires testing of the various approaches and collecting data about customers’ reactions. In phone communication, you need to use special software for gathering and managing data. For example, you can try out Call Logic from the Phonexa. Using it, you can:
– Improve your ROI
– Set the connection with your audience
– Customize your IVR for callers
– Collect and analyze the data about your market.
For creative marketing, this tool can give valuable insights into the effectiveness of the chosen approaches.
Analyzing conversations with your customers, marketers can track their campaigns’ efficiency by observing how your prospects react on the agent’s lines and which ones help generate leads. This aspect is crucial for directing the resources to a beneficial route. Customer behavior is what you need to understand to improve your ROI by optimizing the marketing campaigns.
One of the Call Logic’s advantages is that it represents the data in the comprehensive reports and visuals to ease analyzing and defining the new marketing trends. You and your team will have access to the database to see reports in the real time.
You can showcase the creativity using the customizable features of the call tracking software. Starting with unique recorded messages with the style that fits your brand. The auto-responding features can make the time from dialing to connecting with the agent interesting for the caller and useful for you. The person can listen to the message with the recent offers or news about your company.
At the same time, the call tracking system will detect the information about the caller and offer the main channels to tailor the conversation. The platform will see the caller according to the name, location, demographics, and other parameters. This is another source for new creative solutions because you can adjust your auto-responding and routing to the particular groups of your typical callers.
Be Creative in Following Trends
Marketing campaigns should be as much up-to-date as possible to fit the customers’ needs and pain points. Basically, this is how the trends are created. Regardless of the case, you should be smart in your creativity when you generate trends or follow existing ones.
First of all, you should regularly analyze the market and the activity of your competitors. You need to track the changes in the moods of your target audience and their customer behavior. The marketing content of your website, blog, social media, and other platforms should be updated regularly. For the creative representation of the existing materials, you can find inspirations in the latest memes, social media trends, recent events, or other things your target audience can relate to.
Trends exist to connect people with similar interests for a short time. That is why, following them, you should be quick and a bit of a predictor. Nothing is worse than the marketing campaigns that are based on outdated things, which people are already tired of. At the same time, you need to make sure that the chosen creative idea fits your marketing needs, target audience views, and corporate reputation. Just imagine how silly it looks when the serious organizations try to record the “funny” video “as the youngest do.” Know your audience and try to stick to your field.
Another side of the trends is their uselessness in most cases. Sure, you can attract some new customers for a while, but whether your campaign is worth their attention in the long-term relationships. Make sure that the trending approaches offer people something they will appreciate despite the “package.” Good business is done when it brings value to its customers.
Use the Creative Marketing Potential
We live in an era of limitless creativity and personalization. Opportunities for being creative are invented every day. Could we imagine that “silly” entertaining videos would be so popular so that we could use them effectively in marketing? Or the suitable visual communication can incline the customers to use your product or services instead of going to your competitors? Sure, you should use the available marketing and creative means wisely and the right amount of it. But nobody holds you from testing and experimenting with bold solutions. Whether it is a visual communication or engaging interaction with your audience, make sure your approach is coherent to your business purposes and target audience.