If you are thinking about creating a new infographic, this is a great post for you. We have come up with 21 different creative ideas for infographic design that you will want to consider before you launch out on your own.
I’m sure you can think of many infographic design inspiration. But sometimes it helps to toss some ideas around from other sources to see what fits with your personalized design.
21 Creative Ideas for Infographics
1. Create a label effect. If you are a clothing store or fashion designer, draw a picture of a person and label it. You could draw an arrow to each of the parts of a person’s clothing, to show in detail the various clothing items that could be purchased at your store.
2. Focus on education. For an educational topic, such as how to show etiquette in a formal occasion, you could create two graphics-one on the left and one on the right, to show Do’s and Don’ts of proper etiquette or a similar topic.
3. Create a colorful “smiley face” graph instead of the boring bar or line graph statistics. Infographics allow you to be as creative and colorful as you want in your design. You could color-code the smileys to illustrate different things so that it is easily readable by viewers.
4. Place percentages on an open graphic in a clear place to draw attention to it. This is another way to creatively display vital stats when you don’t want to go the traditional route and put the information in a line or bar graph. It is also more visually appealing to viewers and may keep their attention longer.
5. Create a timeline. Infographics are a great way to create timelines to show when things happened historically. This can be used to show your company’s growth trends, how your product has changed over time, or various other information. You can create a higher level of engagement by adding dynamic aspects such as Venn diagrams and color.
6. Make a list. Consider the way Billboard Magazine has created their list of the Top 10 songs for years. It’s just a list. But with an infographic, you can make this list seem to take form and personality. Using carefully chosen color patterns and designs, you can capture the attention of an audience with this method and get your point across in a simple way. Use it to list the “top best sellers” in your company, your “top customers of the month” regarding purchases, or endless other ideas.
7. Create a graph that looks like what you are illustrating. National Geographic created a very engaging infographic recently where they designed a plant-shaped bar graph that had small pictures of the vegetable they were referring to at the top of the bar on each one. It was done in earthy colors like yellow and green and had a great appeal to farmers and others interested in the agricultural world.
8. Create a neatly designed flyer. Infographics that resemble a flyer or movie ticket announcement perform quite well. Here is an example of one created by an actual movie theater.
9. Use unique fonts. Steve Jobs once threw a fit with his creative crew because they forgot to include different fonts for his original Macintosh computer. Jobs was known for such temper outburst, but his sense of what the customer wants was always right on the mark. People love to change fonts, and they respond to fonts that look dynamic, bold, or different somehow. So creating an infographic with different fonts may serve to give your infographic the boost it needs.
10. Use blocks of color with small images inside them. The use of pastel or other interesting color choices can boost engagement levels and create a sense of interest in your information. Remember that an infographic is meant to give people important information. So focus on that. Put a small piece of information in each color block like one company did in their infographic entitled, “40 Things to Do to Break Your Creative Block.”
11. Focus on the title. Some infographics just zero in on the title of the information. It’s almost like a book title in some cases, such as you might see when shopping for ebooks on Amazon Kindle. These infographics tend to have much less information and may need additional infographics to follow through, but they are definite attention-getters. Some use infographics for advertising a book itself and in these cases, one infographic is all you might need.
12. Using diagrams. Pictures and diagrams help emphasize the details of something. This can be useful in educational circles as well as business training materials and other contexts. Infographics are meant to give information and infographics that focus on a diagram is an actual example of the cliche, “a picture is worth a thousand words.”
13. Progressive Infographics – This kind of infographics shows the progression of time after a certain event. In this example, Fox2Now News posted an infographic showing what happens in the first 20 minutes after you drink a Coca-Cola and follows the physiological progression up until 60 minutes.
14. Biblical Allusions – In this interesting infographic by a UI Design company, they allude to the “10 commandments” by showing the “Ten Commandments of UI Design.” It is a colorful, engaging design and also focuses on the progress of intelligent design as a model.
15. Exaggerating Text or Numbers – In some successful infographic designs, the artist creates massive overemphasized fonts or numbers such as “8 Ways to Skin a Cat” with a huge “8” at the top to focus on the number of ideas that they are going to present. Others focus on the size of the text, such as this digital ad campaign that features an infographic called, “What FONT is your city?” with all caps for the word, “FONT.” This infographic was designed for a real estate company as a PR stunt, and it seemed to work nicely for them.
16. Use shock therapy. In one infographic we looked at, as association against smoking created a disturbing infographic that featured a simple casket drawn with a batch of cigarettes sticking out from the casket. Point proved in just one drawing.
17. Parts of the Whole – Another witty & creative infographic design that takes the pieces of something to illustrate how they work with the whole. For example, many smartphone companies do this so that people can view the intricate details of the parts of a phone before they buy it.
18. Create a mind map. Mind maps are growing in popularity, offer a great way to illustrate a thought process or any process.
19. Venn Diagrams – Venn diagrams are great when you need to show the similarities and differences between two products and you don’t want to write an entire essay on it. People can see the information visually and in a glance.
20. Alternating colors – Creating an infographic with alternating colors will help your image jump off the page and capture interest from viewers.
21. Focus on your message. The best advice we can give is to create a message and information that your customers will hold valuable and will want to scrutinize further. If you focus on the information, you can create a sound infographic around this.
For help creating your own infographic for your business idea, contact our professional design team. We are experts at analyzing the data you want to put out and packaging it in a way that customers will appreciate.
Contact us today for an estimate and to discuss your project.