Like all other social networking sites, Instagram is being dominated with video contents, that majorly show up in its newsfeed and Instagram Stories. Instagram now boasts of housing more than 500 million active users and more than 20 billion photos and videos shared.
It’s time for instagram video marketing
And yes, along with its logo makeover, Instagram has gone through one other significant change as well. Now, the time limit for Instagram videos have been increased to a whopping 60 seconds, from the 15 seconds it used to be. This increase in the length of the videos is a great boon for all Internet marketers. Because now they can show up their product videos all the more vividly and in detail. This emerging social media tool has a lot to give and has immense potential to dominate the social media realm with endless possibilities.
Yes, though photos make up the most of the Instagram feed. But video comes with a dynamic content, gives an impetus to the viewers to tag their friends, buy a product, share word-of-mouth stories about a brand. And today, one doesn’t need a degree to create an engaging instagram video for business. If you just have your smartphone with you, you are sorted. And now, when we already see the growing trend of videos all over the Internet, creating engaging and compelling videos for the ever evolving Instagram is the need of the hour. Because honestly, video marketing and creative instagram videos is a match made in heaven.
To help you understand the simple, yet efficient instagram video tips to create an engaging, I have put together a few tactics for creating best instagram videos. Keep reading, and you may find just what you were searching for.
1. First thing First!
You cannot expect Instagram to be devoid of any set decorum or a set rule. Study the culture of Instagram, what kind of contents prevail the network, what are the favorite topics of the Instagrammers, and what extra value you could give to them. If you create content that is off the Instagram culture, your content may be ousted by the audience. To create Instagram optimized videos, ensure that you take care of the necessary parameters of the newsfeed and stories.
Long and boring captions are major fails when it comes to Instagram. You just have 60 seconds to explain or showcase your service or product, and thus grab the attention of your target audience. Captivating the attention of your audience is the first step to create a perception of your brand in the viewers’ minds.
2. Create a credible perception of your Brand
Ensure that your audience gets all the help to find you, to reach out to you, and to connect with you on both Instagram and your other social media handles. It is of utmost importance that you have an Instagram button on your website, where from your visitors could be redirected to your Instagram account. Your bio and profile must be filled with authentic and unambiguous details about your brand, as well as a redirecting backlink to your website.
Ask your fan base and happy customers to create testimonial videos for you, as they are considered to be highly authentic by other prospects. You may also reach out the marketing influencers to say a word or two about your brand. Whatever you do, strive to build your own unique impression of your brand in the Instagram world.
3. Make smart use of “Hashtags”
Not only does the Twitterattis use “hashtags”, but also the Instagrammers are a fan of relevant and trending hashtags. But yes, you must be very focused with your hashtags. Big brands use them efficiently, and thus they have attained the stature of being “big.” Be selective with the hashtags you use, because if your video posts contain too many of them, that seems a bit unprofessional. As well as gives an impression that you are confused. And since hashtags do not have spacing in between them and are merged as a single word, it can sometimes be that the real message intended, does not get conveyed.
So while posting your video content, stay true to the recent trends that are in the air, and use simple but effective keywords related to the trend. Thereby you would make it easier for your Instagram fan base to reach out to you.
4. Consider Animated Explainer Videos
Instagram is the best platform to explain your brand, your product, and services within one minute. And it goes without saying that 80% of brands try this platform to showcase their products and services.
So the competition is arduous and a single mistake on your part, you are doomed! To stay ahead in the race, you have to portray your brand from a different angle, present it as unique. And this can only be done by Animated Explainer videos. Explainer videos are short yet effective. And could be created with an informal tone in them. These are not your corporate videos where it needs to be sober and formal, Animated videos possess and inherent fun factor in them, and hence they are so loved by all and sundry.
Animated videos also have an amazing storytelling technique that works well with the Instagram audience. In each of your animated videos, there must be a story, a unique story that makes your brand stand out from your competitors. These are cost effective as well, unlike live action videos. So you must think of using animated videos as a worthy choice of your Instagram video arsenal.
5. How To Videos – The Best Choice
One of the main ingredients for creating a killer video for Instagram is a video that solves a problem, which gives a solution. Try creating some “How To” videos and see your video views skyrocket. Nothing is better than teaching something new or showcasing how to solve a problem.
User manuals are old school, now is the era of “How To” videos. Show your audience as to how your products could be used, thus creating more engagement around it.
6. Post at the Optimal times
Do an extensive study and find out the optimum time for posting your videos. Posting your video several times a day will not create any desired result if not you post them at the time when your fan base is active. The optimal times when your video will be viewed most, search for those time slots and thus share your video.
And remember, quality content has its own flair. It will keep your audience coming back to you. Identify the right use of your video and post it smartly.
7. Augment your Brand Visibility, Credibility
Stay active and share your video content at least three to four times in a day. This helps you to increase your view views, your brand visibility, and credibility. Killer videos are not just made in one day but are built with perseverance, dedication, and effort. Posting your content more than twice helps to augment the visibility of your brand in your target audience’s newsfeed. The more they watch it, the more your efforts are paid.
8. Create compelling content
Content is king everywhere. Be it Infographic, be it a Blog post, be it some other journalistic stuff – or be it a video. Content must be compelling enough to draw attention and make heads turn. Strive to come up with a compelling script that not only increases your conversions but also makes people stop and think about your brand. Focus on the interests of your target audience, which things interest them more, and create a script around the same. You may give some sneak peeks of your company, the behind stories, the employees, share some photos in the video from your latest office picnic trip. These emotional touches embellish a video content and make it compelling.
And Instagram is the best place to showcase your compelling content. So get started to create a killer content for your killer video and unleash the power of your creativity.
9. Keep in mind – Instagram Analytics
So you have studied the basic of Instagram, created compelling contents, tried animated explainer videos, made smart use of hashtags, and shared your video at the optimal times, more than twice. So all set and done?
Well, no.
You forget the most significant element for your killer video for Instagram. The analytics!
What effort is a success when it’s not evaluated and analyzed? Don’t miss out on the Instagram analytics and leave your job incomplete. Try using authentic analyzer tools and track the performance of your posts, the usage of hashtags, monitor the trends, how and when your audience is interacting with your video content, track the comments your posts receive, detailed report of your video performance across other social media profiles. And most importantly measure the engagement generated by your video. Identifying influencers around is also imperative for the success of your video.
Analytics are there to inform you where exactly does your video needs a tweak and how is it performing. This helps you to further maximize your social presence by taking necessary actions for your contents.
Final Words
Instagram is an ever growing and ever evolving social network. And the more it evolves, the more diverse its opportunities become. Try out the tips mentioned above for your next video content, and see it become a killer video for your Instagram handle.
Seize the opportunities the social network is giving you, to reach more and more prospects and stay warm and live in your existing customers’ minds. Video ads are being rolled out in Instagram these days. So don’t lag behind and follow the trend. Rather be a trendsetter and make your own trend!
Godspeed!
