Aren’t there days when you look at other people’s blog posts and wish you had similar attention and traffic on your content?
I’m sure these thoughts have crossed your mind – “how do they do it?” “how do they get so much traffic?”
As much as you may think, there’s no trick or shortcut involved – just a little smart play of your talent is all that you need. Just being a great writer or content provider isn’t enough these days, to get as much as traffic as you’d like. It’s not easy to keep readers engaged in blog posts, and more than that, it’s not easy to write or come up with content for every topic under the Sun.
Understanding Roundup Post
As the name suggests, an expert roundup post is a blog post under a particular topic or header where you as a blog post host, invite people (who are experts in the field of your chosen subject) to contribute their two cents and create a discussion or debate on the topic at hand.
As the blog host, you may not be well versed with every kind of theme or topic out there – so what do you do if you need to generate attention and traffic? Create an expert roundup post.
For example, if you need to post a blog about relationship advice for people above 50, or you need to write a post about the benefits of marketing in pharmaceuticals, you may not have all the information on the topics.
Further, the research could take you weeks, and since these posts are not something up your alley, you may not be able to write a compelling enough job that would generate the kind of traffic you would likely expect.
In such a situation, the best thing to do is to get people on board who not only write but write about the specific topics that you have in mind. By rounding up experts, you reach out to people who have a confident opinion about the topics at hand.
Your readers will trust the opinions coming from such experts a lot more than they would trust any random post, and this would give your post the upper hand and boost that it requires, over other posts in the same field.
The best part about an expert roundup post is that it can be repurposed to use in almost any genre of blogging – such as technical posts, posts on finance, relationship and dating advice, digital and social media marketing to name a few.
But how does one go on to create the perfect expert roundup post? We have put together a few excellent tips on creating the ideal expert roundup post:
An expert roundup post means having experts on board who are willing to generate discussion points and give good advice on the topic at hand. To enable this, you must ensure that you have some authoritative people whom other people can trust with their opinions.
Imagine having a vet subletting advice for people wanting to read a post on taking care of joint pains for an age group above 40 – even though a vet has a medical background, he may not be the perfect expert that a reader could trust.
Thus, you have to know your audience to know whom to select for soliciting advice from.
Getting in touch with social media influencers for social media and marketing related post, or getting in touch with bakers/chefs for a post on top tips to cook an easy and fast budget meal is a good idea. Each expert should have created a platform for him/herself in his/her field.
But then you may ask – what if I don’t know any renowned experts? Well, the answer to that is simple. The expert need not necessarily be a famous person or someone distinguished that people know.
However, the expert must have a decent backing – say, a website or some material of his/her own so that when people search the expert, they find the substance which reassures them of going back to your post and believing in the opinions that have been solicited.
This gives your readers more faith in your posts and is a great way to keep them coming back for more.
2. Choosing the correct expert
Selecting the perfect expert can be a difficult task – but do not get intimidated. There are thousands of people out there who are ready to give advice and comments on their fields of interest.
People specialize day in and day out in a plethora of topics and are willing to be featured on blog posts as this not only helps the blog but helps in individual marketing.
However, as a blog post host, it is your job to ensure that you choose the perfect expert for your topic. Furthermore, keep scouting and doing your research on people to invite to your blog posts, even if as a futuristic option.
You may not need experts all the time. However, it is good to have a kitty of people to choose from – you never know when you may need a backup opinion or suddenly require a blog post on a particular topic.
It also helps in getting in touch with experts for particular topics and letting them know your interest in their opinions and work so that they do not solicit their advice to other bloggers on the same subject.
Once you can build a database for yourself, the writers and readers will draw themselves towards you.
3. Specificity is Key
An expert roundup post is not just a debate or a discussion – it is not merely a collection of opinions of an expert. It needs to be appropriately moderated for it to read well and be presented well to the audience.
In keeping with this, to create the perfect expert roundup post, ensure that you have specific questions asked, or the position is about one particular topic.
Since you have experts giving their comments and opinions, it is straightforward to go astray from the topic at hand and venture into other fields of discussion. However, remember that there is a reason your readers have visited your post – and that reason is to read about and understand a specific topic.
If your post begins to discuss other aspects of even a related concept or question, your readers will lose interest quickly and move on to a different post that explains what they are looking for. So choose a good topic – and make sure that it’s something your readers want to read about.
Therefore, it is essential to ensure that you allow your experts the freedom of speech and movement in their creativity, however, lay down boundaries about what needs to be discussed, and what they should refrain from talking.
As the blog host, you must know how to moderate the discussion and keep it from going into different directions.
4. Time, Effort, Energy, Investment
Even though these terms sound deadly, don’t be alarmed. Yes, creating the perfect expert roundup post takes up your time, effort, energy and investment, but the best part is, you choose how to give your time, effort, energy and finance.
Time – Creating the perfect expert roundup post will involve 25-30 hours of your time per post – but the idea is to split the time in a manner as to carry out the task as efficiently as possible.
Since you are the host, you get to decide your deadline, so there is no time crunch as such. You need not spend 25-30 hours in a row; you can work on several posts at the same time and multitask your work.
Effort – As we mentioned above, rounding up the best experts and creating the perfect post takes research and scouting around – this involves effort. You must be willing to put in the effort, and a little hard work can take you a long way. It’s all about the perseverance at the end of the day!
You must put in research time to understand your demographic, your readers and your writers. Don’t forget your experts – you need to fine-tune your research list. This means correlating the topics with the experts and ensuring you have everything sorted.
Energy – Putting in all these hours and all the effort may not always get you the best results (or the positive results that you are looking for) but don’t be discouraged, and keep your energy levels high, because sooner than later, you will hit gold.
Investment – When we say investment, we mean both monetarily as well as intellectually. Since you probably have the intellectual part drawn out well, keep in mind that sometimes it’s essential to make a small but significant financial investment in creating the perfect expert roundup post.
This may range from getting together the best SEO related help or even paying a few experts to get their opinions and features on board. Make sure you make a calculated investment, whatever you do.
5. Contacting the Experts
Only finding experts will not do – you need to get in touch with them with the help of various mediums and ensure that they will contribute to your posts. It’s a good thing that communication is not so difficult in this day and age – however, if you are not careful enough, your communication could easily get lost.
Make sure that you have your website in place so that experts can easily look you up if they want to get back in touch. Further, they must also get a sense and impression of who you are as a blogger. Once they have assurance in you and your reader base, they will get in touch with you.
Contact experts on twitter, facebook, Instagram even. All these mediums have interesting and exciting ways to get in touch with people – in a minimal manner as possible. Remember, no one is going to read a long cover letter or an invitation.
It short and straightforward and engaging; keep it open-ended enough for someone to reach out to you with questions and clarifications. If possible, have an incentive in place as well.
Having advertisements and marketing avenues on your blog are other ideas on getting experts on board. This will give them an added impetus and help them understand that they can have some marketing through your platform.
Some benefits of creating the perfect expert roundup post –
So, once you’ve followed the above tips and got your expert roundup post in place, know that it is likely to bring you an entire range of benefits. These benefits include the following –
-Traffic, and heavy traffic at that
Wasn’t one of the primary reasons for generating an expert roundup post getting enough traffic? Well, with the perfect post, you’ve hit the nail on the head.
You will get enough traffic with the perfect post and right kind of experts on board. More traffic also means more revenue, so it’s time to take some decisions that will help your business soar.
If your posts are worth it and your experts solicit useful information, you will likely create a host/database of readers that would want to come back to you for more and more information.
Good posts mean that you assure your readers of content credit and ensure that they get the right advice. This will help you get a higher number of subscribers and build your posse.
Building an excellent blog means establishing relationships with other bloggers, readers, and of course with other experts in the field. The best part about creating posts in various categories says you get to build relations with other writers and content providers who are experts in their respective fields.