On the internet, content is everything. With over a billion active sites on the internet and a never ending need for new content, infographics can be one of the most effective ways to not only bring your content to life but to also help with your content creation, marketing and outreach as well.
Below you will find a step-by-step process of how you can start using infographics to make your content better than the competition, while also making it more shareable and an authority peice of content within your industry.
1 – Know Your Target Audience and Your Topic of Focus
Before creating a website or blog, you need to first think about why you are creating a site or content in the first place. With over a billion active sites on the internet, nearly every topic has already been written about several times over. With this in mind, make sure that you have a good idea on not only why you are going to create a site, but also who your target audience is and how you are going to monetize your content and traffic down the road.
The important thing to remember here is that anyone can find success online, no matter how competitive or saturated a niche might be. A great example of this would be the ‘weight loss’ niche, which is backed by billions of dollars from big name advertisers. However, the smaller and individual players continue to make a huge impact in this space year after year — all through the use of original content and knowing how to build a brand for themselves.
2 – Analyze Your Competitors and their Search Rankings
Once you have an idea on the type of content you want to create for your site, it’s then time to study up on your competition. There are many ways to do this, but one of the first recommendations is to simply visit Google and start searching for any keywords or phrases you would like to rank for. By doing this it will allow you to start seeing Google results as an actual user, while also seeing what type of content your potential competitors are creating.
The other important component in this process is to see where your competition is ranking and also looking at the quality scores associated with a site. The reason why this is important, is that if you try to rank for a keyword like ‘weight loss’, you will be fighting against sites with massive years of experience, backlinks and branding to get them ranked where they are today. In short, you need to go after long tail keywords and search phrases that are more attainable.
To help with this process, you should use software and research solutions like SEMRush and Long Tail Pro.
3 – Create a Resource Article Better than Anything Out There
With your niche topic decided and your competition analysis complete, it’s time to start focusing on your content creation. The difference between content creation now and several years ago, is the better and longer your content is today, the more likely it will rank much higher in the search results.
What this means is that you will need to create bigger, better and longer content that you competition. Take a look at what’s currently ranking in the search results and use images, videos and shareable content to make yours better. The more detailed and valuable your content is, the easier it will be to promote it down the road.
4 – Include an Infographic within Your Resource Article
One of the best ways to create content that stands well above your competition is to create an infographic that can be included within your content. More often than not, the majority of people that come to your site will just read the heading and first paragraphs of your article. A great way to keep them along even longer, while also not requiring them to read a bunch of text, is to provide them with the same information but in visual form.
Infographics are also great for increasing backlinks, social shares and references to your site. Everyone loves infographics because they take just a few seconds to absorb a lot of information and can easily be shared with just a click of a button. If you wanted to bring your content to life even more, you should definitely consider your options with an animated infographic video.
In addition to creating an infographic to place within your own content, also consider these top methods of promotion from leading marketing experts around the world.
5 – Focus on Your Content Marketing and Outreach
With your content now live on your site, it’s time to focus on your content marketing and outreach. Many site owners and bloggers think that content creation is the most important and time-consuming part of the process, however, it’s really the outreach and promotion that is most important. A good way to think of it is this. There are over billion active sites on the internet and all of them are creating content… if you are just putting content out there, how would anyone ever find it among the massive mix of content already out there? Exactly… they wouldn’t.
This means you need to put in the time and effort to share your content through all of your own internal methods, such as your mailing lists, linking to it within previous site articles and sharing it on your social media outlets. At the same time, it’s also important to submit infographic to infographic directions and reach out to other sites in your niche to see if they would like to share it with their audiences as well. It’s a time-consuming process, but definitely necessary to find long-term success.
6 – Guest Blog on Other Sites and Use Social Media
Another effective method for getting backlinks and more attention to your site, is to start guest blogging on other sites. Guest blogging is the process of contributing content to other websites or blogs in exchange for free promotion to their audience, usually through the use of a bio section at the end of each article. This bio section usually include your name, bio description, social profile links and maybe even a link back to your site.
One of the main benefits of writing content for other sites is the ability to get in front of a whole new audience. This greatly helps with building your brand and getting your content in front of people you normally wouldn’t have access to. To find sites that are accepting guest posts in your niche, simply search Google for “niche topic + guest blogging”. (replace “niche topic” with whatever your site is about)
7 – Monitor Your Results and Replicate the Process
The last step in the process is to monitor your results to make sure all of your efforts are working correctly. This means tracking visitors to your site, keeping an eye on social shares and also seeing if your content is producing leads, customers and revenue through it’s main call-to-actions.
If you find that everything is working out, then you need to keep repeating the process. Continue to reach out to new websites and blogs in hopes of getting them to link back to your content, as the more mentions and links Google sees, they higher your site will continue to creep up in the search results.
How to Bring Your Content to Life with an Infographic
As mentioned earlier, with over a billion active sites on the internet — there is simply way too much content out there already!
The only way to have a successful website or blog today is to make sure you are going above and beyond when it comes to content creation. Infographics are simply one of the best ways to compliment your content, while also giving your audience an alternative to needing to read another 1,000+ word article. Throw our recommended animated video infographics into the mix and you have a whole new world of video content marketing available through sites like YouTube, Vimeo and Daily Motion.
To get started with an infographic design of your own, contact our design team today and we will take a look at your existing content and bring it to live through shareable visuals that can dramatically improve your online presense, and search rankings.