What is content distribution platform? Content distribution sites allow you to sign up for their service and they will distribute your content automatically to the places that your customers are spending time with.
But not all content distribution platforms are created equal. Some of them focus on driving traffic and offering analytics to their users, as well as targeting geographic areas. Others focus on sending out social media posts to several different platforms at the same time so that the social media marketing results improve.
In this post, we’ll look at some of the most popular content distribution solutions and let you decide which content distribution tools are best for you.
Outbrain is one of the most well-known distribution services available to business owners today for branded content marketing. They are popular because they focus on the quality of their posts and they strive to keep the integrity of their system flawless. They have a very low tolerance for spam or dishonest applicants, and they have banned a great number of such people in the past for this sort of behavior.
The downside to the Outbrain system is that they seem to use more of a “trial and error” approach to predicting results, which may mean you will need additional tools to measure your results of content marketing strategy.
Taboola started as a video recommendation service. They analyzed slideshows and videos that helped companies to have the edge over their competition when trying to distribute visual media. It is popular among many startup businesses who are trying to get their brand out and increase their brand presence. It can help you advertise your brand and your products through a system that is focused on media distribution as a staple type of content.
At first, Taboola took too much control over the posts, but now they are trying to turn more control over to the user.
Nativo is another content distribution platform that does something different than the others. It allows you to publish content that appears on relevant sites using the concepts of native advertising. Rather than just placing links in front of potential readers, Nativo distributes the posts on multiple channels and publications such as Entrepreneur.com and others that get more views than would be possible using traditional methods of distribution.
The problem with this system is that quality has been known to degrade due to the focus on automation. Automation is convenient, but quality often suffers over time due to the inability of computer systems to understand the quality of manual change.
Facebook Sponsored Posts
Facebook sponsored posts and branded content is a service that is exclusive to Facebook. You must have a Facebook account to use this service, and you have to go through the proper channels to get a campaign started.
Once you set up Facebook sponsored posts, you can have your content shown to millions of potential customers who are on Facebook looking for similar or relevant content. They can also be shared by other users which can increase the potential of your reach.
The disadvantage of Facebook sponsored posts is that the cost per click is more expensive than some of the other platforms such as Taboola and Outbrain. You may find that what you get for your money is one-time views that may or may not repeat in the future. If you can leverage your strategy with Facebook to get more “likes,” you may be able to increase your results by marketing to the same people who enjoy your content, rather than working on getting new ones.
LinkedIn Sponsored Updates
LinkedIn Sponsored Updates allow you to target specific groups that are business-oriented and whose content is relative to yours. This service allows you to filter your results based on company, job title, location, and other factors. So this means that you can choose who you are putting your content in front of and shape the results in this way.
Keep in mind, however, that the LinkedIn sponsored updates platform charges you a much higher price per click than other formats. LinkedIn is mainly for businesses who have a higher budget so if you have the budget to do it, go for it. But as always, you should make sure that the money you are spending to get the clicks is worth paying for.
The other “con” regarding the LinkedIn updates system is that you are limited to a specific size of ad and photo (usually thumbnail sized). You may have more options and control using a different solution for content distribution.
Issues Currently in Discussion About Content Distribution
With the recent Google updates in January and April of 2017, it’s important to remember that Google is adamant about not being intrusive to users. This is especially true of the mobile platform where many app developers were creating content that got in the way of the application when users were trying to use it.
Some of this issue has been overlooked in the past because the free applications used this advertising space to offer users a way to purchase their premium product or download another app. However, Google has stated in their most recent update that mobile app developers who do this will be dropped in the rankings or have their app excluded from some searches.
The principle of being consumer-friendly, user-friendly, and mobile friendly is only going to continue in the future. So it’s important to consider all of these factors when you are choosing a content distribution platform.
How to Choose the Best Platform
When you are considering how to distribute your content, perhaps the best idea is to analyze and evaluate the content you have and think about your most important priorities in getting your content out.
What platform would help you reach your goals the fastest? What types of platforms do you want your content to be seen on? Is social media the most important thing in your brand strategy? If so, you may want to focus on Facebook or Twitter posts and distribute them this way.
In the Beginning…
Before you decide which content distribution platform you want to put your content on, you need to make sure you have the best content. Start with a great website, add some video, podcasts, and infographics.
Infographics are one of the best ways to say a lot without using text only. This can serve to captivate a great deal of interest for your content no matter what platform you put them on.
If you need a professional infographic done by professionals, see us at infographicdesignteam.com. We can create a beautiful infographic for your brand so that you can reach the audiences you need to increase your rate of engagement and conversions.
Start with great content. Then you can decide what you want to do to promote it on the various content distribution platforms. We hope this article helps you to see some of the main differences between the different content distribution platforms. If you want to view more content delivery options, go to this link.
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