Have you ever wonder what the colors in the Google logo mean? We address this in a previous post, but we will go into more detail in it here. Just saying the word google logo colors reminds people of the primary colors. Why is this? It is in part because Google has alternated between using the primary colors and the secondary colors in their logo over the years. They finally settled on using the primary colors in the central part of the Google logo while sticking to green, a secondary color for the “L.”
Does memory fail you during google logo challenge?
Many people get it wrong when you ask them what google logo colors are in the new design. They tend to say red, green, and blue or some say yellow, red, and green. It is all the above.
Logo colors meaning: Collective or Independent?
Someone at Google stated that the reason they do this is to show that they are aware of the primary colors and decided to show the coloring that the company uses in their branding while daring to be different with the ostracized and independent “L” that stands by itself. This idea seems to indicate that Google understands that people are good in both group activities and as individuals. They celebrate teamwork as well as independent thought.
The lone “L’ that stands alone seems to stand for the fact that Google does not mind being different and trying new things. Google’s innovation has long been a part of what they do, and it shows. This is true not only of their client base but the revenue, as well. The company is worth over 33 billion dollars and is one of the most reputable and trustworthy technology enterprises in the world.
Google’s logo reflect its branding: logo colors that sell
This is the ultimate question that we should ask anytime we are talking about a logo for any company, whether it’s a multi-billion dollar tech company or a small startup business.
The Meaning of Color in a Logo
When we think about the colors that are used in the Google logo, ask yourself the question whether this reflects the true nature and philosophy of Google. This question is hard to answer unless you have taken a tour through the Google facilities in Silicon Valley California.
Though I have never been there myself, I know people who have and the colors that you see in the Google official logo are the same colors you see on a tour of Google’s facilities. If you watch a Google documentary on YouTube, you will see that this is the case.
Another place besides a Google documentary that you can see this in action is to watch the movie, “The Internship,” starring Owen Wilson and Vince Vaughn. It shows the inside of Google in true color, and you’ll see that the colors and the fun atmosphere of Google are reflected in the logo.
In the movie, which is realistic because they filmed it right on the Google campus, you see two 30 something year old men who are still trying to find their way in their careers end up at Google in an internship.
The highly coveted position of being a Google employee is represented by the hoards of young and hopeful millennials who are all trying to figure out their place.
The two older characters are forced to seek to prove themselves with a group of savvy tech nerds that are miles ahead of them regarding their technology knowledge. To summarize the movie quickly, Wilson and Vaughn learn over time that though they are different, they also fit into Google because of their unique salesmanship abilities and innovative ideas that the younger generation could not see or understand.
The movie illustrates the uniqueness of Google as does their logo with the lone “L” that dares to stand by itself. This is the heart of what Google is about: innovation, creativity, and technology. It is the marriage of the old and the new, the colorful and the black and white, that allows them to recognize all types of talent, intelligence, and innovation from all corners of the world.
So back to our question on whether or not the Google logo follows the philosophies of the company. I believe that it does. The solidity and predictability of the primary colors in red, blue, and yellow are complemented by the lonely “L’ which is a secondary color of green. This shows how different kinds of people with different skills and talents can work together as long as their goal is the same.
Stranger Things in Our Philosophy
As Hamlet said, “Stranger things there are in Heaven and earth than are dreamt of in your philosophies.”
We’re getting into some pretty deep philosophical conversations regarding the meaning of google logo. But after all, isn’t a logo just a reflection of your business philosophy?
Think about how this applies to your logo and whether or not the colors you have chosen and the style that you are portraying is representing your business in the best way.
These are important questions to answer if you’re going to coordinate your logo with your brand in the most efficient and effective way.
If you watch a documentary on the history of Google, you will start to see the common thread between the Google logo and the basic “fun and colorful” environment that Google is so proud of. One of their logos is: “Work hard; play harder.” They were voted the best place to work in America a few years ago, and they focus on making their employees so happy that they will never want to leave.
Additionally, they provide free food, free child care, rest time, activity time, and all of the other incentives and opportunities that are supposed to inspire growth and creativity.
A Reality Check
We can’t all be Google. But we can certainly learn some lessons from their business practices and the way that they make their employees feel at home.
How does your logo reflect your business philosophies? If it needs work, we can help. How about creating a great infographic with the colors of your brand included?
When you can capture your branding and colors within a professional infographic, you are well on the way to communicating the value and the branding that you need to catch the attention of your most coveted customer base.
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