Microsite or sub-site-quite a popular trend today in digital marketing is a smaller website that focuses on a single campaign by a brand. Such a site is different than the main website of a company. In reality, a Microsite...
The world is on a desperate quest to find new and effective tools that give an impetus to marketing and relationship building. One of those tools is Microsites. This blog is divided into three categories – the WHAT, the...
Do you like using WordPress for your website platform? If so, you’re not alone. Many business owners, personal bloggers, and online organizations have chosen WordPress as their web design platform of choice for many reasons. Not only is it...
The web world was supposed to get better and better every day, and yet we’re more than 25 years in since the advent of the first website, and still, we commit mistakes while designing them. By now you would...
Online marketing, or any marketing that involves the Internet, starts and ends with Search Engine Optimization. It is unquestionably a vital component of online marketing. All sorts of strategies intended towards your website must be supporting your SEO objectives....
What are Backlinks? Backlinks or inbound links are the inward links that are redirecting to your website or a blog. Backlinks are an essential part of SEO because more inbound links mean higher is your chance of being indexed...