Infographics are a great tool for business owners who want to take their site to new levels. The power of the infographic to gain interest and increase engagement is unsurpassed, and the results are clear. In one study, visualization that is included in a presentation increased customer engagement by 67%.
These statistics reinforce the idea that infographics are an integral part of your overall ad strategy and they should be used regularly to encourage higher levels of engagement.
Should you replace your current web graphics?
Could your infographics entirely replace your web graphics? Web graphics are not the same thing as infographics. Everyone uses web graphics on their site to enhance the visual appeal of their website, to create motivation to click on various links on the site, and to improve the overall professionalism of a site.
Graphics are sometimes done very professionally, and sometimes they are not. It is important to make sure that your web graphics are done well if you are going to use them as a primary visual on your site to increase your site activity and engagement. However, whether you replace your current graphics with infographics or just add some infographics to your site and blog, you’ll want to include them as an important part of your ad strategy.
Purposes of Infographics
While graphics may be used for a variety of purposes from enhancing the look of your site to converting leads, the infographic’s purpose is usually more directly related to a specific theme. Some examples of the types of infographics you can use for your business are listed below.
- Graphs and statistics– Some infographics focus on numerical data. In an infographic, it is illustrated by using graphics that enhance the numerical data. The use of dynamic colors and shapes, as well as data placement, can serve to enhance the information in a professional way.
- Information about your company or trends– You can use data about your company to inform your business partners, customers, and prospects about what you are doing with your business. Include this in your graphics to improve comprehension and engagement about your brand.
- Historical timeline– Some of your customers may be interested in learning about your history as a business. Consider putting your company history on an infographic timeline that shows how far you’ve come as a business to encourage new sales and business relationships. You can see two examples of how this was done with eBay and Twitter, where company history can easily be pulled together, then turned into an actual infographic for continued promotion and social shares.
- Product illustrations– If you have a new product line that you want to show your customers, what better way than by using an infographic to illustrate this? Choose colors that attract the attention of people who may not know about your business and that want to learn more about what you do.
Using Infographics in the Place of Web Graphics
If you are considering using infographics instead of standard web graphics, you can think about removing some of your web graphics and putting an infographic in its place. However, you do not want to overdo the use of infographics.
Instead, pick a few places to strategically place them so that they get enough attention to create hype for the information. Infographics cannot replace your logo, animated graphics that are meant to create visual appeal, or other situations.
But if you use infographics in the most strategic places, you should start to see some results in a matter of time. Start by planning what you wish to achieve with your infographics and then work toward that goal by providing rich content that will attract your target audience.
Infographic Placement Suggestions
When trying to decide where to place your infographics, consider the following ideas when building your site:
- Put it in the center of your page.– If you have a brand new product or some news that you need to share with your most important customers, try placing the infographic right in the middle of your page. To make it look more attractive, you can place it underneath the title of your main site with a brief explanation of what it’s about above the graphic. Remember not to write too much, though.Bear in mind that you want to include most of the information on the infographic.
- Create a video infographic.– If you want to increase engagement even further, consider turning your static infographic into a video infographic. This allows you to put it on YouTube as well which will draw more leads and traffic to your message. You can do this with custom animations or by combining static images and arranging them in an engaging way for your video.
- Create a separate page for your infographic.– If you have an extra page that you want to place your infographic on, try placing it by itself on one page that is dedicated to the infographic. Then share the page link on social media and other places. This will increase the attention that you get for the infographic without cluttering it up with other things that can distract the viewer.
- Put it on your blog.– Using your blog to promote your infographic can help promote it in a way that will attract your targeted audience. People who come to your blog are probably already interested in your brand. So use your blog to ask them to read your infographic by providing a link to your dedicated infographic page.
You could also place it on your blog as an infographic instead.
Learn from the experts
If you are ready to create your first infographic or if you want to improve on your current infographics, look to the experts in infographic creation. At infographicdesignteam.com, we take pride in advising our customers on a wide variety of infographics that can draw attention to your brand and promote your ideas in a professional manner.
Our top team of design experts can show you how to use both web graphics and infographics in the best way that will increase your views and traffic, so you are getting highly target traffic. This is important if you want to get the people who are the most interested in your brand to see your content.
There is no exact way to design your website or to integrate your infographics. But you should include infographics as an essential component in your web development strategy. You’ll see that the results you get are in direct correlation to the amount of work you put in.
So get your ideas together and contact us. We treat each customer and business as a unique entity that you are and we design top-rated quality infographics that you’ll be proud of. You don’t have to throw out all of your other web graphics to use the magic of infographics. But we’ll show you how to design, place, and promote them to help you take your business to the next level!
Check out our online portfolio and decide for yourself if you think we can help you. Whether it’s social media graphics, video or static infographics, or an original Powerpoint presentation, you’ll find what you need when you hire us to do your infographics.