The use of Infographics helps break down complex data into easy-to-digest bits. They also help to break the monotony of text in presentations.
There are studies to show that people will pay more attention to Infographics. You increase content engagement by up to 30 times more than you would achieve with text-laden content. The likelihood of audiences sharing content with Infographics is three times higher.
But do you know Infographics are critical for link building? Our article will explore why they remain effective in 2021.
Understanding Link Building
In its simplest definition, link building is the creation of linkages between websites. You acquire hyperlinks from another site and place them on your own. The same happens when external websites use your link as a source on their end.
When the visitor clicks on the link, it redirects to the source. The more clicks on the hyperlink, the more traffic to your website. The search engines will take note and reward you with high rankings.
A blogger outreach program will create backlinks with high authority websites because search engines prioritize such. To do this, quality content that includes blogs, Infographics, and other strategies are utilized.
Infographics allow for the visual presentation of data or information. You use a combination of charts, imagery, and minimal text. Their visual appeal makes them more shareable, allowing for the creation of backlinks.
How Can Infographics Help With Link Building?
Are Infographics still effective for link building in 2021? From our perspective, the answer is a resounding yes. Link building depends on several factors:
- Is the content shareable – engaging, visually appealing, interesting?
- Is the source trustworthy – high authority websites are your best bet
- Is the information relevant and factual — can you back up the facts with relevant research or data?
Creating the right Infographics is critical. Pay attention to the design to ensure they are professional and visually appealing. The data must be relevant, with the right amount of research to support it. The aim is to get people to engage and to share so that they go viral.
Step By Step Guide For Link Building with Infographics
Infographics, as we have stated, help with simplifying complex data. Look at the example below.
Audiences are more likely to engage with such content. However, the reality is many people struggle with link building. Combine it with the use of Infographics, and the challenge doubles.
It requires investment in time and patience to do it well. With time, you will start to see ROI for your efforts.
Do you want to know how to use Infographics for link building? If yes, follow our step-by-step guide below.
1. Start With Proper Research
Creating the right Infographics requires a careful thought process. You do not look for the most beautiful, visually impactful images and randomly place them on your content. Whatever you use must be relevant to the industry and your target audience.
It helps to do proper research before you begin. Look at authority websites and the type of Infographics they use.
See what your competitors have on their sites and how the audiences interact with the content. Focus on emerging trends for those that generate the most interest on the search engine.
Also, use keyword Infographics research as a guide on the type of information to include. Let’s say your area is in organic baby foods. Check Google image search for organic baby food Infographics to see what others are using.
Such information gives you an idea of what is already out there. The next step is to work on creating unique Infographics to give you a competitive edge.
2. Think About The Layout Of The Infographics Within The Content
Ensure the following when designing the layout of the Infographics.
- Proper organization
- Visual enhancement like in the example above
- Relevant statistics from proper research
- Relevance to your industry and engaging
With proper research, you already have the necessary information. You know what the audiences need in terms of content. So, you should have an excellent idea of what they are likely to interact with.
Focus on market gaps or other pain points. It gives you a chance to be a solution provider or go-to source for information.
A cursory online search will tell you what audiences are searching for? You get a good indication of what they are already sharing. You may notice areas of saturation in specific content. There is no point in joining the fray. Avoid such and see what other areas you can work on.
If you feel that you must lend your voice, see how you can make your content more unique. Put yourself in the audience’s shoes. Now, ask yourself what would make you click on one link and not the other. Differentiation is crucial if you want people to backlink to your site.
3. Design Your Infographics
Now comes the critical part; designing your Infographics. The good news is you have tools that can help with the process. Such include HubSpot, Canva, and Piktochart, which also have templates you can customize.
It helps avoid having to start the process from scratch.
You have leeway with what you can do. However, remember to remain professional at all times. You want to create appeal without going overboard. Again, think of the target audience and decide on the right elements.
Are your audience’s young people? If yes, incorporate the latest trends and go crazy on the creativity. Scrolling visuals, interactive maps, and 3D mock-ups will excite such audiences. The ‘cool’ factor will make them share the content, making it go viral.
With older audiences, it pays to reign in the creativity a little. They may, most likely, prefer cleaner presentations.
4. Optimize The Infographics For The Search Engines
Make the work of the web crawlers a little easier by optimizing your Infographics. Do this by:
- Including relevant keywords in the headlines, titles, or descriptors
- Use the right image sizes. Ideally, do not go for anything that is above 1.5 MB
- Increase chances of appearing on the Google Image Search using the alt tag.
- Create an embed code and link it back to your site.
5. Tell Stories With Amazing Narratives
Increase chances of engagement by telling stories around the Infographics. Creating visual storylines is the best way to go about it. Walk your readers through the journey instead of having statistics that have no meaning.
Let there be a smooth transition from the very beginning to the end. Flow charts, for example, are fantastic for this. You have leeway with the type of charts to use to bring the statistics to life. Instead of depending solely on templates, think about customizing them.
Adding your logo, icons, and text is one way. The other is to use interactive animations and buttons. Tweak fonts and colors to come up with something unique to your brand.
6. Promote Your Content For Better Link Building
You have invested time in creating the right Infographics. Now it is time to get it out there. It may not be possible to depend entirely on the action of organic audiences. While they may share, you may not get the traction you need. Invest some money in promoting the content.
So how do you achieve this?
- Publish the post that contains the Infographics on your website. Remember to embed the code to make it more shareable.
- Have a strong call To action urging the audiences to share.
- Do not ignore your social media platforms. Put a link to the article in your posts. Incorporate snippets to spark off interest. Think about it much like you would a teaser. It will make the reader want to know more. In this way. when they click on the link, it takes them back to your site
- Also, link to sites like Reddit and infographics directories to reach more audiences.
- Online Communities and other forums also provide fantastic backlinking opportunities.
7. Take Advantage Of Influencers And Bloggers
Bloggers and influencers have the advantage of broad audience bases. Start by identifying those that are relevant to your industry. Next, work on an outreach campaign to get them on board. Show them what value they will get by collaborating with you.
Think about how you word your communication to them. You want to spark interest By posting links to your website on theirs; you increase chances of greater visibility.
8. Use PR Opportunities
PR sites such as PR Leap, PRWeb, and PR Newswire will publish editorial or press releases. Other platforms such as Help a Reporter Out (HARO) are also ideal. They will welcome fact-based content that is easy to digest.
Remember, such platforms are always looking for newsworthy content. Once they post what you send, they will attribute it to the source. Such high-authority websites are excellent for link building.
Are Infographics still effective for link building in 2021? We do believe they are still very relevant. We can even hazard an opinion that we can expect the same relevance for years to come.
Link building to high authority websites is a sound SEO strategy. The use of Infographics allows for the creation of engaging content.
Statistics and proper market research will position you as an authority. Invest in getting the steps right and see incredible ROI on your efforts.