Many gossip that Infographics are dead and it isn’t worth it to invest in this media any longer. Well… Do you really think it can be the truth when more and more respectful news websites, companies and bloggers (for example, Huffington Post, General Electrics, Mashable and many others) not only use Infographics on their websites but even have separate sections for them? Even such gurus as Forbes and The Guardian don’t stay away from this topic and talk about Infographics, their benefits for businesses and predict their future. Following them, we predict that Infographic was, is and will stay alive and will be used as an efficient marketing tool in the upcoming years. But let’s talk about the future of Infographics in a little bit more details now.
Infographics have become so popular due to their real problem-solving ability. They act as an effective information disseminating and viral marketing tool, engage audience and make people share them on social media. All that helps you increase your brand visibility and recognition, attract more viewers to your website and, as a result, boost your business. So isn’t it worth to consider Infographics in your marketing campaigns? And since more and more businesses answer “Yes” on this question, Infographics are a beloved tool for many marketers in 2010s.
Democratization of Creation Tools
Nowadays not only giants are using Infographics. Start-ups, SMEs and even individuals create Infographics for their own. Obviously small players don’t possess 4- or even 5-digit $$$ budgets and should search for some more liberal alternatives. This could be free online software, freelancers or some inexpensive Infographic design agencies that charge somewhere in between $300 – $700 for their budget Infographic design packages.
As a result, nowadays practically everyone is in a state to create its own Infographic, quickly and easily. And since content becomes a king, businesses have more time for research and need to spend less time on designing Infographic. Also more and more users are familiar with Infographics, if not even are their fans, so that the Infographic’s message gets to users clearer and faster.
However this increased flow of Infographics results in their diminished quality, both design- and content-wise. But even though there are still plenty of high-quality Infographics, the saturation of the Internet with this media may tire the audience. So to prevent a possible decrease of the potency of this medium, businesses are in never ending search for new innovative, unique designs and styles for their Infographics – minimalistic, cartoonish, corporate; interactive, video, PPT and many other.
That is why all those who are about to create Infographics should take the following aspects into consideration:
Understanding audience and topic + Literacy => High-Quality Infographic
For Infographic design process the following formula works:
Speed + Accuracy => Automation
Increased Interactivity and Socialization
As social media plays very important role, not only in our leisure time but even in business, Infographics tend to be more socially generative in 2013. It means that audience becomes not only the company’s target but also the Infographic’s content. The possibility to create a real-time visualization brings unique user experience and living, interactive factor into the forefront.
So What?
It means that Infographic is not just a fun entertaining tool. To make it work, you should clearly understand your company’s goals and align your future Infographic with them. And it would be great if you can introduce socially generative visualization to make your audience a part of real-time content.
Your Infographic should also be functional. Even if you create it yourself, you invest your time and effort. So it would be great to make your Infographic a multifunctional tool that can be used many times throughout different ways (i.e. both on- and offline). It will help a lot if you are able to identify your company’s biggest communication problems as well as opportunities and to create a beneficial communication with help of your Infographic.
Your Infographic should also have a clear call to action so that your audience can easily understand your message and respond to it the way you wanted.
Finally, search for opportunities to automate the process of Infographic creation, especially if you are planning to have multiple Infographics. We would suggest you to find a good Infographic design agency that will help you in this not so obvious task. This investments will definitely pay off. And how to find a good Infographic design company has been already explained earlier. Have a faith in Infographics and good luck with them! 🙂
