Does the word “evergreen” remind you only of “timeless,” “sustainable,” and “relevant”? Of course, these are the words that should come to your mind! So how does this “evergreen” buzzword apply to your content? Well, an evergreen content is much more than just being trending in the content marketing space. An evergreen content is a content that remains useful and relevant to your audience even after a year or two. So indeed, “timeless” and “relevant” are the words that best describe an evergreen content.
Content that gains the stature of being evergreen do not just focus on the immediate trends, but delves deep into the core issue that makes it relevant today, tomorrow or in two years time. It is sustainable in your content marketing strategy and brings you traffic, leads and proves to be so beneficial for your audience that they bookmark it and come back later. They won’t feel cheated even if they have to pay for it.
In this post, we have discussed the nine types of “Evergreen” contents that your content marketing strategy must include. Check these varieties of content types for you to work with.
1. Collections of Statistics
People will love your stat collection for their own interest. Because every day there are hundreds of content writers who search for stats and facts to come up with their contents. Infographics are solely made of stats and facts, and we all know each day, a plethora of Infographics are created. So if your content strategy has a few collections of authentic stats and numbers, Infographic content writers will flock in.
2. Original Research
Original research still has value all over the Internet. People are fascinated when they find an original chronicle of something, the first-hand documentary about a certain topic. Also since the internet is filled with plagiarism and hoax stories, a small original piece gains allures many eyeballs.
3. Case Studies
Case studies are the perfect elements that you must include in your content marketing strategy because these give your prospects and potential clients a good overview and insight of your quality of work and expertise. Since case studies are created around a particular client, your potential clients could get a clear understanding what experience they had with you, and to what extent you have served or satisfied them. Simply put, case studies work very well for prospective clients.
4. Free and Paid Tools available Online
People are crazed when it comes to online tools and templates to create something, be it graphic design, or a content piece or anything of that sort. Though paid tools are also loved by many, who don’t regard free tools to be dependable.
If you come up with a valuable guide that talks about these paid and free online tools, you are helping many.
5. “How to” Guides
These are hot favorites by all and sundry. From How to Bake Buns, to How to Apply Mascara Properly, all ‘How To’ guides gain traction all over. If you see YouTube, the online video streaming behemoth, half of the videos are How To videos. Even Facebook gives you these kinds of videos on abundance, apart from the cute cats and dogs videos! We have covered a few such ‘How To’ guides for you to see.
So you can imagine, if you have any ‘How To’ list includes in your content marketing strategy, how much prominence you will gain.
6. Mistakes to be avoided
No matter how skilled one is in his/her field, error is certain. To help your audience know their mistakes, and prevent them, include a topic that talks about it. What mistakes they are committing, how they can refrain themselves from further doing it. How these errors could turn into profits, and so on. The more you talk about this, more you gain traction from your audience.
7. Resource Guide
Resource lists work very well for budding content writers and Bloggers, who are in the search for good contents. Coming up with value contents is an arduous task, and that also when it has to be on a daily basis. So come up with a cool resource list and see your own content marketing rise sky-high.
8. Tip Roundups
For this genre, you have to reach out to an influencer or a subject matter expert, within your niche. Ask about a particular topic to him/her, get the answers noted, and then arrange the answers creatively in your write up. You may ask about tips to grow a business, tips to engage fan followers on social media channels, tips to generate quality leads, and so on.
For e.g., We have reached out to 57 social media influencers who had shared their tips to create the best content. Also, we have Neil Patel’s ten proven tips for content marketing, simple tips to get you higher website conversions, how to schedule posts in social media, and so on.
Tips roundups are loved by many who are in the quest to get some valuable tips and hacks.
9. History and Background
Often people tend to think history is boring. But it is not when it is presented in a visually engaging way. Do your research extensively and come up with a broad history of any outstanding phenomena. You may either write a blog about the topic, in a lucid and engaging language. Or you may turn your research into a visually attractive Infographic. A timeline format works perfectly well for such kind of topics.
We have a few articles written on the history of Facebook, Twitter, Amazon, and eBay, that might give you some inputs. Also, we have a detailed history of online video and its evolution until today.
Now, I shall put the ball in your court. Take note of the types of content that are included in your content strategy. See if the contents need any improvement. If yes, then our Blog article might come handy to you to plan your editorial calendar for next month.
So what other contents you can add in your content strategy? Did we miss any? Feel free to share your valuable thoughts in the comment section below. And any help needed, get in touch!