Do you find that your recall rate for visual information is higher than for text? Well, according to research, human beings process visual information 60,000 times more than written content. After three days, you will remember up to 65% of the information. With text, you will be lucky to achieve a 10% recall.
The use of original Infographics allows for more flexibility and creativity. You do not achieve the same if you opt for stock photos. You have so much leeway with what you can do when you design your Infographics. Complex data presentation becomes easy, allowing for better audience engagement with the content.
Our article will explore 8 reasons to use Infographics in web design.
Infographics in Web Design; Why You Need Them
Think about the amount of information available in the digital space. Brands are all pushing content, hoping to get the attention of the audiences. Look at it much like a bustling marketplace where the loudest vendor gets the most attention.
You have two options available. The first is to join the shouting contest. The other is to look for a point of differentiation.
The use of Infographics in web design can be what you need. Proper use of visualizations will help grab and keep the attention of the online visitors. By simplifying complex data, you communicate better. The combination of text and visuals is also a fantastic storytelling tool. What presentation style can be more effective than the use of stories to pass your message?
What Are Infographics?
Very few people have the time to read a lot of text. It can be tedious, time-consuming, and quite honestly boring. Yet, the web designer cannot entirely depend on graphics to communicate.
You run the risk of audiences interpreting or processing the information differently. The combination of data and graphics builds upon the strengths of each. The visuals grab the audience’s attention.
The text allows you to communicate the exact message you want to pass across. It helps remove any ambiguity or confusion that may arise when you leave the content open to individual interpretation.
Infographics combine two words; information and graphics. Check the example below of a nonprofit Infographic.
You get to present your information in a way that does not overwhelm the reader. If the information in the Infographics above was in text form, you may need a notebook nearby to jot down points. But, the smart play of colors, minimal text, and icons make information easy to digest.
Why You Need Infographics in Web Design
Let’s check out the reasons why Infographics must be part of your web design.
1. Attention-Grabbing and Visually Appealing
The goldfish has for a very long time held the dubious title of having the shortest attention span. Human beings have now taken over the title. New research shows that our attention span is 8 seconds, while the goldfish is 9 seconds.
The Intriguing research is attributable to Microsoft Corp. Digitalization and technology are largely to blame. If you spend a lot of time looking at a screen, you eventually become unable to figure out irrelevant stimuli. There are also too many medium streams all competing for your attention.
This takes us back to our point of the digital space being like a marketplace, a very loud Marketplace. Yet, you must find space within if you hope to succeed. The use of Infographics allows for easier consumption of content. 90% of the information that goes into your brain is visual.
2. Allows For Better Communication of the Key Message
If you’re focused on improving your nonprofit website’s design, you will have to include a lot of information on the site. Such could include case studies, reports on the use of donor funds, and so much more.
Now, imagine having to use text only to present tons of data. Yes, it is possible. But from your experience, you know that the audiences will never engage with such content. However, the perfect combination of text and visualization will solve the problems.
3. They Are Fantastic For SEO
Search engine optimization is critical for good rankings. Google uses specific criteria to determine where they place your site on the results pages. The higher the ranking, the better your visibility. It is critical for brand building, and that is why landing on the first page is a significant coup.
Most people will not bother going beyond the first results page. If they do not get what they are looking for, they may go to the second page. If they still do not find it, they are likely to redefine their search query.
Think about how you will present the Infographics. Certain things help with SEO. Such are :-
- Keyword use – both long tail and short tail
- The quality of the information
- Image alt text
- Meta descriptions
- Titles and headers
When developing your Infographics, pay attention to the above. Keyword research is a critical aspect when developing your Infographics. Spend time getting the right keywords that best describe your business. You should also know which words your customers use when searching for information.
Also, check out what your competitors are up to. Do not overstuff because Google may penalize you. It also makes your content hard to read. Also, have the keywords in the headers, title, and Meta description.
4. The Role of Infographics and Link Building
Link building is a powerful and very effective SEO technique. It is the process of creating linkages with other websites. Your aim with link building should be to land on high authority sites.
It helps establish authority in your field. It is also a fantastic way to build organic audiences. The use of Infographics has certain advantages to link building. If the presentation is visually appealing and engaging, it becomes shareable.
Data makes the information trustworthy. It makes your content relevant and, most importantly, factual. When designing the Infographics, it is vital to include an embed code. It makes it easy for anyone to pick the code and post it on their websites.
5. Infographics Will Increase Engagement
When audiences trust what you share, you become the go-to source for information. Several things will start happening. There will be better engagement with your content. The online visitor spends time on your website because the information is relevant. It reduces bounce rates and increases engagement.
Some of the audiences will share, comment, and like your posts. Google web crawlers will take note of all the activities. You will end up ranking highly on the search engine.
It is essential to pay attention to the layout of the Infographics. Shareable content must be visually appealing to make it more attractive to the audience.
6. Infographics Will Help You Build Organic Audiences
Your content will have a significant impact on your ability to build organic audiences. Before you put up any posts, it is a good idea to understand your audience.
Audience research is vital for a number of reasons. You get to understand the customer journey. It helps identify gaps that exist in the market. It gives you valuable insights into the customer pain points.
The information will be the basis for any activities you take in your business. The advantage of organic audiences is they are more likely to turn into loyal customers. They come to you because they trust what you have to offer.
The right Infographics can educate, entertain and get you followers. You may find that your marketing budget is not as high because you spend less on boosting posts.
7. Infographics Help With Brand Awareness
The more people interact and share your content, the better the brand awareness. The use of Infographics increases the chances of sharing by up to three times. This is especially true on social media platforms.
When coming up with the layout, maximize on sharing relevant information about your business within. Some brands include the website address, logos, and other contact information. It makes it easier for anyone who wants to find you by providing the relevant information.
8. Infographics Make It Easier To Measure Web Performance
Designing a fantastic website is just a first step. One of the ongoing processes you will need to do is to measure performance. With tools such as Google insights, the process is quite simple.
It gives information on the number of visitors to your site. You also get valuable insights into how they interact with the content.
It is easy to measure the impact of Infographics using the right analytics. It gives excellent insights based on the behavior of the online visitor to the content. Having analytics in the embed code will let you know every time someone clicks, shares, or views the content
You can discard what is not working or make the necessary adjustments.
Our article has looked at 8 reasons to use Infographics in your web design. The most important reason is to simplify complex data. Audiences will engage better with the content if you make it easier to digest.
Secondly by our very nature we respond better to visuals. The human brain is wired to process such information faster. The messaging stays top of mind longer, which is critical for brand awareness. Infographics also help with link building and they are a potent SEO tool.
Take the time to develop fantastic infographics. You will attract audiences to your content. Eventually, you get to build organic audiences that you can convert to loyal customers. We hope our article has convinced you to try them out.