What matters to marketers when they upload a video on their YouTube channel? Certainly, it is the number of views that matters to them. It is the intensity of audience engagement the video created, is what matters to them. And of course, the traffic generated from the video is what matters to them.
Well, there’s no denying the fact that how much popular YouTube has been for both personal and business purpose. With an incredible 300 hours of video uploaded to YouTube every minute, your video can be lost in oblivion anytime. If your video doesn’t get any view and hears crickets after it ends, does it even exist in the digital world? So, what’s the need of the hour? You must leave no stones unturned to promote your YouTube channel in the best ways possible.
It will certainly take time, but with dedication and earnest efforts, your brand and your YouTube channel will stand out from your competitors, and none of your videos will get lost in the noise. So what are the tactics to promote your YouTube channel to make sure your videos get the limelight? Keep on reading to unravel them.
1. Use Compelling Titles
Just creating good videos is not enough. You must make enough efforts to make your audience watch them. Now you have to understand, what makes someone click on a video and watch it! It is, of course, the title that allures people to spend few minutes of their previous time on a video and watch it till the end. Also, a captivating title draws the attention of many and increases views.
So ensure your video title is creative, descriptive, consisting essential keywords to show up in search results. However, brevity must be maintained while creating a title. If it is too long, you will probably miss the clicks! Get yourself a strong title to encourage your target audience to watch your video content.
2. SEO for your Videos
Since you are putting up your video content up on the Internet, it is imperative to optimize it for the search engines. To optimize your video content for Google’s algorithm, you must take the following things into account,
- Keywords in title
- No. of. Subscribers
- Audience Retention Rate
If your videos help people get what they search for within no time they will show up in the search results of YouTube. And if that happens, surely your YouTube channel will reach the first page of Google’s search results.
So think what your target audience can search for, because YouTube happens to be the target online video search engine, and online video streaming platform. And a proper SEO will help your channel reach to the most number of people.
3. Optimize your channel
Make sure your channel consists an in-depth description of your brand and what your products and services are for. If your channel doesn’t talk enough for you, it is likely that people won’t pay much heed to your channel. On the other hand, you will see substantial growth in the popularity of your channel, if it echoes the brand you represent.
Align your channel with your brand identities, like logo, color choices, backgrounds, banners, and icons. Your consistent branding will help your audience identify your brand immediately, and thus stick to your channel.
4. Run Contests
Contests are fun ways of engaging your audience, as well as promote your channel without much fuss. You can easily share a video describing about a contest to your friends and acquaintances and create engagement. Everyone loves freebies, and through a contest, you can give away a coupon or cash back offer to your audience. An effective call-to-action must be in your video. That will indicate and guide the viewers to do what next. If your video content is good, your audience would aptly share the contest link to their social media handles, thus in a way promoting your channel.
You may ask the viewers to leave comments in exchange for a subscription. Or ask them to upload videos of them saying something about your product. The best video would win such and such prizes. This way you can promote your YouTube channel not only among your customers but also to your prospects.
5. Don’t miss to include Calls-To-Action
You must give clear guidance to your audience as to how can they further interact with your content. Your video must include a strong call-to-action to make them take action once the video ends. Without a proper call-to-action, you will miss huge opportunities to promote your channel among your audience. Calls-to-actions have enough potential for promoting your YouTube channel in the best possible way.
Some ideas of call-to-actions are asking questions, filling out a form, signing up for a webinar. Your call-to-action can also ask people to watch another video roll once the video ends. Remember, creating a great video content is not enough, including a compelling call-to-action is the prime element to your successful promotion of your YouTube channel.
6. Clear YouTube Thumbnails are must
A significant component for a successful promotion of your YouTube channel is creating a clear thumbnail. A relevant thumbnail makes your audience click and share your video thus promoting your channel. Maintain the best resolution of 1280×720 with a width of 640 pixels or larger, but ensure the size is no more than 2MB. Formats in which you can upload the image are gif, jpg, png or bmp.
7. Interact with your Audience
For experienced social video users, this one may seem obvious, but it’s worth mentioning that YouTube marketers can promote their channel by interacting with their audience.
Never stop interactive with your audience, come what may. If your video has received a comment, take time to respond to the comment and show gratitude to the person who has commented. If your subscribers have asked any question, do revert as fast as possible and keep the interaction active and going. Unless, it is someone who’s just passing the time, commenting random things, don’t leave any comment unattended.
Be prompt in your answers, and be thorough. This will make your audience feel special and is likely to share your channel with their peers.
8. Promote your YouTube channel on different networks
YouTube is just another social network and must be promoted like any of your other social media handles. Link your YouTube channel to your Facebook, Twitter, Instagram, Google+ and other relevant social media networks. These promotional hacks will not only promote your channel to the world but also will help your business skyrocket.
Also, your community outside of YouTube will substantially grow if you share your video contents to other channels.
With the growing popularity and demand for online videos, and rising craze of YouTube, it is well understood that YouTube is incredibly a robust platform. It is of paramount importance that you must promote your YouTube channel with the best effort. The tips mentioned above can help you in your way, to promote your channel and build your social community.
If you want an Animated Explainer/Promotional video, feel free to touch base. We would love to create a stunning video for your brand, that you can use to promote your channel and make the best out of it.