Infographics are a great tool to help you maximize your impact, engage viewers, and give them valuable information on your brand, products, and services. Businesses have caught on to using this valuable medium recently due to studies that indicate people want to get their information in a hurry.
Another thing that has increased the use of infographics is the ability to include a great deal of information in a limited space. The old cliche, “A picture is worth a thousand words,” applies here. By creating a stunning infographic with data that is valuable to readers, you will be able to increase your level of engagement and encourage sharing.
Why use infographics in the first place?
Infographics have just recently gained popularity for their ability to allow you to get important information to your visitors. There are some other reasons you should consider using infographics. Some of these are listed below.
- Infographics help you put a lot of information in a limited space.– By using the power of infographics, you can put out a lot of information in a limited space. With the use of stunning graphics, coupled with important facts and data, you can communicate important information quickly and effectively.
- It allows you to use timelines, visual images, and statistics together.– There is no other tool that allows you to use timelines, visual images, and statistics in such a way as to communicate data in a succinct manner without taking up lines and lines of text. It also increases your level of engagement and makes people want to share more often.
- It saves visitors time.– By including only the essential information and visual images within your graphic, you can communicate what you need to in a short time, saving time for your visitors. People appreciate it when you show that you value their time by providing them value without sacrificing their time.
- Works on mobile devices– Another advantage to creating infographics is so that you can also reach people on mobile devices. You should be aware of the image sizes and specs to make your infographics mobile friendly.
How to Increase Social Sharing
So let’s talk about sharing for a minute. How do you increase your social sharing of your infographics? That’s the goal, after all. You want to find ways to get more people interested in your information and increase awareness of your brand.
Below are some effective ways you can increase your sharing potential of infographics and get more people to share your message.
Speak to your target audience.
One of the best things you can do to achieve your objective in getting more people to share your infographics is to speak directly to your target audience. By finding out what they are interested in through surveys before producing your infographic, you will increase the likelihood that it will be shared.
Hype up the release.
You need to create a lot of hype for the release of your infographics once you plan to release it. Tell people on your page that you have some very important information and make it sound fun. People like knowing you are giving them data that is important to them and they will check back to your site to see when you release it and share with others. Consider running a promotional announcement about the infographic before its release.
Use colors in an engaging way.
There is a lot of data that shows people respond to colors in dramatic ways. Pepfx.com features some valuable information on how certain colors affect people’s emotions and how you can use color to attract views and shares.
For example, using the color “red” allows you to communicate power, strength, and excitement. Blue is stability, depth, and professionalism. Black communicates dignity and power. Read the chart from Pepfx to see which colors you should use to represent your brand and your business goals.
If you create a colorful and engaging visual infographic, coupled with important information that is valuable to them, you will increase the shares you get from your clients and viewers.
Create a social media release.
Rather than just randomly posting on social media, try to create some extra attention to your infographic by creating a press release about it. It doesn’t have to be extremely long or detailed, as that would defeat the purpose. Simply put a statement such as, “We have created this infographic about this topic for our valued customers. Let us know if you have any questions.”
Creating a blurb about the infographic when you post it will engage more people and get them to share.
Submit your infographics to search engines.
There are several infographic directories that you can submit your infographic to. Some of the ones that may help you promote your message include:
Start with these infographic directories to get your infographic out to more places so that you can promote it on a larger scale.
Include new data within the infographic.
By telling people that you have new information, you will increase the likelihood of sharing with others. People see a lot of information on the internet every day. If you let them know that the information is new, you will make them want to share it more.
Offer rewards for sharing.
One other idea is to offer rewards for social sharing. The idea behind loyalty programs, offering free eBooks for sharing, and other incentives may help you to increase the level of engagement and sharing capabilities and let you tap into a larger market of viewers who may help you promote your brand.
Creating Brand Evangelists
By using all of the tools you have with infographics and a wise marketing plan to get the word out on social media, you can increase your leads, encourage shares, and create brand evangelists. Brand evangelists are people who are focused on telling others about your brand and who are passionate about what your business can do for people.
When you obtain customers who feel this way, you will be able to grow your brand even more because the number of social shares will be greatly increased through the shares. Creating these sorts of fanatics for your brand also increases the likelihood of it going viral.
Where to go from here
Do you have an effective, dynamic infographic to share with your fans? If not, that’s where we can step in. InfographicDesignTeam.com can talk to you about your brand and advise you on how you can proceed with an infographic campaign that will dazzle your target audience and increase your presence through shares.
First, we will design a great infographic for your business based on the purpose of the infographic that you wish to convey and help you include data that will get your brand noticed and shared.
Contact us for information on how we can help and check out portfolio of work here.
Neil Armstrong said when he landed on the moon in 1969: “One small step for man. One giant leap for mankind.” You can take that same logic by taking one small step to create a stunning infographic that will take your brand to new heights and keep moving forward.
Let us know how we can help you reach your goals by creating and promoting your infographics for your business or organization.