Infographics are a great tool that will capture the attention of your target audience and drive more targeted traffic to your website and blogs. Infographics allow you to get valuable information out to your target audience in a simple but efficient way with visual graphics that appeal to a wide variety of potential customers.
Finding the Right Tools
When you decide to create an infographic, it is important to find the right tools to create your project that will do what you need it to do. Many small business owners decide to look for an online tool to create an infographic. There are plenty of these online tools available that offer a quick solution for infographic creation.
However, there are some reasons that you may not want to use this solution as a remedy to creating an infographic.
Online Infographic Maker Tools Limit Creative Freedom
While online infographic maker tools allow you an easy solution to create an infographic for your business, they are often limited on their creative options. For example, such online tools, though they may say they are free, also limit your ability to add onto your project.
They are usually bound by the template and the platform that you create them on and you are not able to create original graphics or other assets that would make your infographic better.
An infographic should reflect the original ideas and ideologies of your company without having to resort to using other’s templates or graphics that are limited to their unique software delivery system.
Free does not always mean “free”
One reason not to put your faith in online infographic design tools is that “free” does not always really mean “free.” It may say “free” but you should always read the fine print and decide for yourself what is meant by “free.” It may mean that you do not have to pay for the original graphic that you use and manipulate. But you may end up having to pay to keep or export your creation.
In addition, the online infographic and logo design creation programs are sometimes a free program that has as its goal to get you to subscribe to the premium program.
For example, the program you use may only have limited functionality unless you purchase the full program. Some programs don’t tell you that it is not totally free until you get to the point of saving your infographic.
If you encounter these programs, it is highly frustrating because you have spent all of the time to create an online infographic only to find out you have to pay to keep it!
Too Simplistic in Design
Another problem with the free infographic programs is that they tend to be too simplistic in design and not as professional as you would get from a professional design company. Though it is much easier to create yourself, the results you get from a free online infographic maker tool often falls short of what you really need to achieve with your infographic.
Appearance is Important
The way your infographic looks is very important. People may see your infographic in different places such as on your social media, your blog, and your website and it is very important to be professional. Remember that, no matter what the topic of your infographic, you are using the infographic to divulge important information to your target audience and to your clients and viewers.
If your infographic is reminiscent of other sites or infographics, people may think you copied it from another site and this could hurt your credibility. Go the extra step and try to locate original ways to create customized design graphics so that you can communicate originality and uniqueness within your brand.
Free Tools May Not Allow Changes
One of the most important reasons you may not want to use free infographic design tools is that you may not be able to change it later. What if you need to add more information to your infographic later? As your business changes or you add onto what you are doing within your website, you may want to include new sales data or other important information.
If you have used an online free infographic design tool, you may not be able to make those changes easily. Once you create your design, you may have to start all over in order to redo certain parts of your infographic with that same tool.
That is the advantage of hiring a professional infographic design team. All you have to do to change your design or information is contact your design team and they will make all of the changes for you.
Media Integration
If you have your own media that you want to import such as photos, audio, or videos, you may not be able to include these with an online infographic tool. Most online free tools allow you to create a basic infographic but they do not allow you to import additional media into your infographic.
With a customized infographic design team, you will be able to import your own media within your infographic. This gives you the ability to change and improve your infographic and include your media that you want to put into your infographic.
Animated Infographics
If you ever want to create a video or animated infographic, you may be out of luck if you use online free infographic creator tools. Most of these free tools only allow you to create a flat 2D graphic and include your data within the infographic. Also, you may be somewhat limited regarding your ability to add to your data.
These are important considerations when you are planning and creating your infographics for your business. They are too important to trust to online free programs.
In a Nutshell
In a nutshell, while the free infographic maker tools may serve a purpose and allow you to make a fast and furious infographic in a hurry, is this really what you should use to represent your brand?
We recommend using a professional infographic design team such as Infographic Design Team.
We love helping businesses create infographics that will help promote your brand through attractive infographics. Use infographics to show your timeline on your website or Facebook page or data that is important for your customers to know.
Take a look at our portfolio and see the kinds of things we have done and let us know how we can help.
We will do custom infographics, social infographics, video infographics, and even Powerpoint presentations for your business that will make a real impact for your brand and improve your credibility.
Visit infographicdesignteam.com to learn more.
