Are you looking for a place to use your infographic to generate more leads? The proper placement of your infographic is important so that you can present it to as many people as possible to your target audience.
Knowing your market: Where to post infographics
One of the best things you can do when you are planning your marketing infographics is to know your audience and market. Understanding the types of people that you are trying to present your infographic to can go a long way towards planning your approach. There are different types of people who are present on various platforms.
Generate leads with infographics on Pinterest
For example, the latest statistics on Pinterest show that women over the age of 40 are the most common audience for Pinterest, a social media platform that focuses on creative ideas that are shareable.
If you have a product that appeals to this demographic, you will want to spend more time on putting your infographic in front of your Pinterest audience than other social media platforms. You should always think about which platforms your target audience spends the most time on so that you will reach your primary customers on the platforms that they prefer.
The Benefits of Facebook
Facebook is the most popular social media network and platform available online today. It is estimated that there are over 1 billion users on Facebook today. The key to putting your infographic in front of the most likely customers for your brand is to focus on the demographics of customers that you want to attract. You can use Facebook ads to attract the people that are most likely to purchase from you by setting up ads that will appeal to your target audience.
Benefits of using infographics in your blog
If you have a business site, you should also have a blog. You can use your blog to place your infographic in specific posts that will focus on your target audience. The benefit of placing your infographic within your blog is that you can be very specific with your information that relates to the pain points of your target audience. Then place your infographic in the middle of your blog or on the side of your post to emphasize your subject matter.
Twitter Video Ads
Twitter has added the ability to include video ads within your options for promoting your content. You can create a video ad using your infographic information or convert your graphic into a moving infographic video. This can increase your viewership because you can reach more people by converting your infographic into a video format.
Do you have a regular email newsletter that you send to your subscribers? If so, you can send a copy of your infographic through your email newsletter to get more leads. Put it close to the top for maximum attention with a one or two line starter before the infographic. State what the infographic is about without going into a lot of detail. This will motivate people to read the infographic in detail before moving on to the rest of your email.
Instagram: The Photo Network
Instagram is a photo-based social media platform. This makes it the perfect place to put your infographic to generate leads. With the graphic as the focus, it is the ideal platform to help you to generate new interest in your products and services. Placing pictures in strategic places that will capture the attention of your target audience is the key to reeling in new customers and subscribers.
Remember that Instagram is now connected to Facebook because the two platforms are in a business partnership and you can maximize this opportunity by connecting your Instagram and Facebook accounts and promoting your infographic on both sites.
As a Separate Page on Your Website
One thing to keep in mind when creating and promoting your infographic is that Google indexes every page, not just your main page. Therefore, it is to your advantage to create a separate page that is distinct from the rest for your infographic. By creating a new page called “infographic.html” or something similar, you will create hype for your infographic that will bring in people to that page, even if they never see the other pages of your main website.
The importance of infographics marketing in your site involves selling every page to some extent, even if you have a dedicated site that has links that are intertwined with the various other pages of your website. By focusing on specific pages that house your infographics and other assets, you will attract many more customers than you have by promoting only your main site URL.
Taking it to the Next Level: Creating a Social Media Press Release
In addition to using a variety of social media platforms to get to specific types of customers, it’s important to have high goals for your infographic. It can be one of the best tools that you have at your disposal to promote your brand in a variety of platforms.
If you want to try to take your infographic to an even higher level, Neil Patel of Quicksprout has some ideas on how to make your infographic go viral. One of the ideas he suggests is to create a social media press release.
Even if you have never heard of a social media press release in the past, Patel’s idea is a good one because it creates a unique different news release that focuses on your infographic.
When people come to your site, there is a lot to take in. Even with a well-designed site, users may experience some confusion about your purpose if you have many different elements on your web page.
Promoting your infographic separate and apart from your main website can help to create the extra hype necessary to draw attention from your intended audience and generate more leads.
Start with a great infographic
Before you start promoting your infographic, you need a good infographic to start with. If you already have an infographic, see if you can improve upon it by adding better colorful graphics or statistics to your message. Think about what the issues are with your target audience and include a solution to a problem they face.
Go back into your customer service emails and see if there is a specific question, complaint, or problem that you can solve through the message you put in your infographic.
If you need help achieving this, contact us at infographicdesignteam.com. We are infographic experts, and we have been producing professional infographics for our customers for a long time.
We focus on superior quality, and we offer the following types of infographics:
- Static infographics
- Video infographics
- Social media infographic
The Powerpoint presentations we offer are not ordinary PowerPoint presentations. They include key elements of your infographic that allow you to present them in a slideshow format. Remember that putting your infographic on various platforms is not enough. You should also focus on putting your infographic in a variety of different sizes that will appeal to a variety of customers and visitors.
Contact us to find out more about how we can help with your infographic.