What makes a great infographic? Is it the color and graphics? Is it the content? The way it is done? What makes someone want to share your infographics?
Have you ever created a marketing infographic for your business? If so, how did it do? Did it get a lot of shares among your followers? If not, why not?
If you need some inspiration for your next infographic, perhaps this post will help you. It’s always fun to look at some of the most successful infographics to derive some information from others that have been shared by others.
What makes marketing infographics shareable? Is it the way the graphics illustrate the point, the data that is included, or something else? Perhaps it is the topic itself that interests people. All of these factors are likely important. But as we present 7 of the most shared infographics, analyze what makes them great and then see how you can capture some of these factors within your infographic.
The following infographics are just 7 of the most impactful infographics that have gained a high degree of interest from others due to their uniqueness and appeal to their target audience. Take a look at these infographics and see what you think and try to decide why they gained so much popularity among their audience.
This beautiful 3D farm infographic features a nice farm scene with a computer graphic of everything you would expect to see on a well-kept farm. It is used to illustrate how many cows and sheep the focus group or farmer has on their farm, and it also shows the number of acres. The image of the silos in the background beside a farmhouse adds a feeling of abundance to the scene. This infographic is a good illustration of one that is simple but gives the relevant information in a streamlined, attractive way.
Daily Routines of Famous Creative People
This infographic on famous creative people such as authors and artists shows the daily routines of well-known people who contributed a great deal to humanity and society from their inventions and creative insight. It focuses on what time they rose in the morning, how late they worked at night, and when their peak performance times were.
This infographic has 656 current links to it from other sites.
Social Media Today
This infographic by Social Media Today has received 4.1K shares since it was placed on the company’s website and social media. It is a great infographic and illustrates the statistics of internet marketing and gives graphic illustrations about marketing.
A Brief History of Content Marketing
In this content marketing infographic, you will learn the history of content marketing and how it has evolved over time. It received 2.6K shares since it was put up and is shared on a variety of social media outlets.
10 Most Popular Dogs
This infographic on the ten most popular dog breeds provides a lot of information on a variety of breeds of dogs with lists in different categories including their average weight, care requirements, grooming, and daily exercise needs.
This kind of infographic appeals to dog lovers and pet owners or people who are considering certain breeds. It is informational in nature and non-controversial, making it a good source of facts regarding dog care.
10 Ways to Reduce Stress
This infographic on how to reduce stress was voted one of the most popular infographics among health and fitness enthusiasts. It features more text than you would normally find on an infographic but the information is valuable to those who are interested in keeping their mind and body healthy.
This infographic features some tips at the top that informs the reader, and the bottom part is dedicated to strong action statements that people can do to improve their health and lower their stress levels.
Road Warriors: 10 Cities with the Most Commuter Cyclists
This well-organized infographic with data from various cities on the number of commuter cyclists has received lots of attention among biking enthusiasts due to its accurate information on the cities that have the most bikers. This type of infographic appeals to people who love to ride bikes and to travelers who may want to know where a local marathon might be likely to be held.
At the top it shows the exact population of the various cities on the front wheel, then it demonstrates the percentage of people of that town who bike on the back tire. This gives people a glance at where they are most likely to find people who share their biking passion with others as they travel through different towns.
What Makes Them Popular?
The question comes up when looking at these or other infographics: what makes them shareable or popular? If you look back at all of the links we’ve provided with all of these examples, some common factors seem to emerge.
- Good use of color– One thing all of these infographics seems to have in common is their expert use of color. From the 3D Agriculture infographic to the cycling infographic, the use of color is done in a carefully planned and strategic way to draw attention to the most important aspects of the information. The use of colorful graphics is a common factor in the most popular and most shared infographics, so this is an important part of creating your own infographics.
- Strong data or information– Remember that the main purpose of an infographic is to inform the reader (as the name implies)about a specific topic of interest to them. Keep your data and text to a minimum but include the most important information within the infographic and make sure it is current.
- Image dominant– Infographics have appeal due to their focus on graphics and images rather than text. There are some exceptions (such as the Stress infographic that includes valuable tips on how to combat stress), but most infographics should focus on delivering the point with graphics primarily.
- Focuses on a niche audience– A good infographic focuses on a niche audience and does not attempt to get the attention of everyone. Just like any marketing strategy, infographics are meant to focus on a specific topic and a specific audience. The more specific you can be with your information, the more you will capture the attention of your intended audience.
Make your own!
Now that you have analyzed these examples of great infographics, how will you make your own? Think about what is important to you and decide how you will design your infographic marketing strategy to capture the attention of your followers and customers.
If we can help, feel free to call us. At infographicdesignteam.com, we are all about creating original infographics that include many of the elements of these infographics to create your own.
So think about what you want to add. Make a list of the data and important facts that you wish to include and that you think will appeal to your target audience and leave the rest to us.