Do you need some tools to track your site traffic? We all know about Google Analytics. It’s the standard for tracking website traffic. It divides your audience into sections and allows you to see how your traffic is doing and what you need to change.
It also allows you to perform experiments and other exercises that you can do to dissect your traffic and see if you are reaching the target audience you want to reach. This allows you to tweak your actions to fit what your goals are and help better focus your efforts where they will do the best.
In this post, we take a look at seven Google Analytics alternatives that allow you to analyze your site traffic so that you will make more informed decisions and figure out better strategies to get what you want with your website traffic.
StatCounter.com is one of the great website tracking tools that we have used and like a lot. It allows you to have a “log size” of 500 entries for tracking which will get you about three months of tracking from our experience. Then, if you want to keep backlogs of your traffic analysis, you would just need to upgrade to a higher level. They do offer premium packages for a very reasonable rate as well.
StatCounter has a number of features we like including:
- Free counters to embed on your page
- Most popular pages
- Entry pages
- Exit pages
- Came from
- Keyword analysis
- Search engine wars
All of these features are great and offer you a sound way to track website traffic and get an idea of who is coming in and where they are from, as well as other demographics. Find out the most recent site they came from and what your bounce rate is, very similar to Google Analytics. This tool is very easy to use and understand as well, whether you are an experienced or novice user.
One feature we particular liked about this website traffic tracking tool is the ability to see the country of origin and even the city and state that visitors are coming from.
Ever heard of AWStats? It’s a free log file that shows you data on your site traffic graphically. For example, you can see the web, streaming, or FTP information in a graphic format. It works like a CGI script and shows you all of the information from your traffic log in graphical format using a partial information file. This is another solution for anyone looking to improve the SEO of their WordPress site, by analyzing where traffic is coming from and seeing how long visitors are actually staying on their site.
If you are not quite as technical, don’t worry. All this means is that it allows you to see the pictures and graphs that hold your statistical information on your site traffic, rather than try to read lines and lines of logs that make no sense. It makes the process of analyzing your site traffic easier than more traditional text type tools. Check it out at AWstats.com.
Do you like the name of this tool? We do too. It says, “Going Up,” which implies that your site traffic is only likely to go up if you use it, right? This tool is free, like Google Analytics, and offers you a way to track visitors, monitor sales, see conversion rates, and much more.
It is a complete and robust web stats tool, and it is completely free and worth checking out. This shows the live web stats function of the Going Up program, and you can see that it gives you seven different reports to read about the most popular sites, as well as valuable information about your site that you can use as part of your database.
Piwik is a downloadable software that allows you to track all of your traffic site data in one place. You will be able to track a number of different aspects including:
- Real time data
- Customizable dashboard
- Analytics for eCommerce
- Goal-conversion tracking
These are just a few of the features. See the rest in this video. Piwik’s is an open source software that allows you to track any data that you want to track. You can track multiple websites just like you can do in Google Analytics. You will have access to referrer information, real-time visitor statistics, and many other choices.
One of the neatest features of the Piwik software is that it converts the data to graphics. Graphics tell you more in a few seconds that you can read in ten minutes. You can see the information easily within your graphic interface which can easily be accessed through your user dashboard.
Use the eCommerce tracking via the available mobile app for on-the-go data analysis as well. This also makes this tool more shareable, and you can get others onboard that are working on a web project with you.
This solution is quite robust and has many different functions that you can use to track your data and your traffic and improve your website results. It works with a wide number of online platforms, as well.
Open Web Analytics
Open Web Analytics is another cool alternative to Google Analytics and has some very similar features. In fact, when you look at the overall dashboard view, you will think you are still in the Google Analytics dashboard. It features an open source web analytics software that allows you to analyze a variety of functions of how people are responding to your website.
The iPerceptions.com is yet another tool that allows you to analyze how your site is doing with your target audience. Unlike the others, it does not focus on only web traffic data. Instead, it allows you to obtain information from your intended customer’s perspective with the use of surveys.
Surveys are a powerful means to find out what customers want, and this tracking tool will help you do this. When you’re done, you’ll see a cool bar graph that allows you to gage your progress across multiple platforms and websites. It does this through optimization of your website, rather than just analysis. This is a premium product so check the site for price options.
JetPack for WordPress
JetPack is a WordPress plug-in that allows you to see your total visits that you receive on your WordPress site. You’ll also see data on the following:
- Individual posts
- Popular pages
- Keyword tracking
- Subscriptions tracking
- Visitor location
What do all of these website tracking sites have in common?
If you notice, all of these solutions have one thing in common, which is the use of graphics to tell the story. They all use some pie graph, chart, or bar graph to give you information that you need on your website quickly and easily.
That’s what an infographic does, too!
At infographicdesignteam.com, we have been creating stunning visual graphics of data for businesses for a long time. We take the important data such as the traffic on your website and turn it into a stunning sales piece. With an infographic, you can show your customers why you are great by the numbers, rather than just tooting your own horn.
There are many things you can do with an infographic besides this. Visit with us and see what we mean! A picture truly is worth a thousand words.