Infographics are a great way to leverage the power of the internet and display your message in a format that your customers appreciate. Through a skillfully-designed infographic, you can condense your message into a streamlined graphic with the essential information. The key to a great brands infographic is to produce an appealing graphic that gives them valuable information they can use in the real world.
Importance of infographics
Do you have a compelling infographic that you use that is helping you gain leads and customers? If not, you will want to consider how to implement this power type of advertising and creative into your PR campaigns.
If you are not sure where to start with your infographic, you may want to consider getting some advice from experts or at least taking a look at how the professionals are doing it successfully.
How to use infographics in marketing
So in this post, we will analyze seven brands that are using infographics correctly and look at what they are doing to achieve this. Each one is different, and some brands are more prominent than others. But they all have made use effectiveness of infographics.
Benefits of using infographics in Instagram
Instagram is one of the top brands that are using infographics successfully. They have an infographic that illustrates how big brands are using Instagram to leverage the power of photo and video with the Instagram platform.
If you scrutinize their infographic (above), you will see that they have used a nice graphic compilation along with aggregated data to illustrate the number of users and brand who use Instagram. One statistic states that posts that use another user’s handle in the post nets an extra 56% engagement.
Another impressive statistic they mention is that “73% of brands post at least one photo or video a week.”
This kind of information not only gives the user something of value but also illustrates it in an attractive way that is easy to read. All of the data also supports the idea that Instagram is a powerful social media marketing tool that should not be forgotten.
Listerine: They Put Their Money Where Your Mouth Is
Okay, we just wanted to be witty with that line, and it’s a bit “tongue-in-cheek,” too! But Listerine is a company that is successfully using infographics to get their message to the masses. As you can see from this infographic on Canadians and their perception of their oral health care, Listerine has included some very significant data that they are sharing with their audience.
It goes on to list some things that are potentially dirty and bacteria-laden such as pencils, fingernails, dropped food, keys, and other dirty items to illustrate their point. The infographic is highly effective in making you think about the fact that your mouth is probably not as clean as you think while being entertaining too!
Strathmore Minerals Corporation
Another great example of an effective use of infographics is illustrated by this infographic by Strathmore Minerals Corporation. One of the things we noticed first about this infographic is its colorful representation of how nuclear power and energy are harnessed and used.
They remind people who are reading the infographic that the US uses 25% of the uranium of the world and that Russia was working on a plan to convert nuclear weapons into fuel sources instead in 2013.
Everything on this infographic is important when it comes to the topic of uranium and the overall consumer’s use of harvested fuel sources.
If you scroll down to the bottom of the infographic, you will find some additional statistics about how the Strathmore Minerals Company is doing and what it is worth.
Manta, a high-profile marketing company that works with businesses to improve their brand, produced an infographic with a lot of important information regarding online networking for businesses.
They base much of the information for their infographic on customer and company surveys, as you can tell from the data seen on the infographic. One interesting fact was that 24% of businesses viewed their primary business website as their number one source of income, with Facebook and other social media coming in at around 19%.
It seems that social media platforms seem to have the market cornered on social media infographics! That makes sense; I suppose since that is their business. LinkedIn created an ingenious infographic that made food the focus and the symbol for what it takes to create “balanced blogging” as though it were a healthy diet.
With their “Well-Balanced Blog” infographic, they illustrated how you should mix up the content that you offer to provide the best balance to your readers.
Coca-Cola is one of the biggest, most successful brands in business today. So we searched to find infographics they had created. We found this one first, a timeline about the development of the product and the logo produced by the Coca-Cola company. (Visual.ly)
Another search produced the second infographic by Coca-Cola that was promoting the use of small baskets that stores could offer shoppers upon their entry into their stores. They indicated that small baskets encourage customers to purchase more goods. Also, they mentioned that their sales increased even more if Coke was included in the basket.
Coca-Cola has repeatedly found unique and creative ways to advertise both their product and their ideology that is partly successful due to their use of infographics and other creatives.
Just Do It!
Nike, the famous shoe company that made a hit with customers for their high quality and catchy logo, created this infographic that inspired people to “keep doing it!” They are not shy about spouting their brand value, as they feature the net worth of the Nike brand at the very top of the infographic. By the way, it is a whopping $15,000,000,000. They made sure to include all of the zeros for effect.
Despite that, the central part of the infographic is dedicated to showing how Nike is committed to creating high-quality footwear that inspires people to live a healthier lifestyle through exercise.
If you want to try out a few ideas for infographics that you can implement and create within MS Powerpoint, Hubspot has 10 free infographic templates that you can try out. This will give you an idea of what you’d like to do as you develop your infographics.
All of these businesses that we have looked at have put their infographic in front of their target audience to give them valuable information that they can use in some way. It helps the customers who like the brand to have a greater understanding of how things work, but it also helps the business who created it in promoting their brand.
Getting Your Infographic Done
If you want a faster solution to getting an infographic going for your company, see infographicdesignteam.com. We spend all of our time helping brands, and small businesses use the power of the infographic to increase their impact on the online world.
Like many of the companies we’ve looked at today, you too can create a stunning infographic that will help you to make a bigger impact on your target audience and boost your bottom line. Let us put our skills to work for you.