There is much to consider when designing a custom business envelope for your company. It’s a big step. It has to represent who you are and be appealing or intriguing enough for someone to take a moment and open it up.
And what if you use this business envelope to communicate more about your mission to your customers? What if, through a well-designed business envelope, we can tell them about who you are, what you stand for, and what value you can offer?
Let’s look at how you can design a custom business envelope and use Infographics to tell a story about your company.
What Information Should Your Envelope Have?
First, we’re going to discuss the basic elements that should be present in your envelope design. Since #10 envelopes are one of the most popular-sized business envelopes for letters, we’ll be using them for reference. When you’re designing a custom-made envelope for your business, always keep the size of the envelope in mind.
1. Company Logo
Your logo is an important part of your branding. When marketed properly, people can easily identify who you are by your logo. So it makes sense to include it on your custom envelope.
People will spot your envelope and they’ll know it’s yours because they saw the logo. They’re much more likely to open mail if they know it’s from you than they are to open a completely blank envelope.
A business envelope with a logo is like a brand beacon in the middle of a messy stack of mail. So put some thought into logo placement.
For our example size, place your logo in the bottom right corner for a minimalist look. Because of size limitations, be sure to make use of negative space. This trending style will make your business envelopes look clean and professional.
2. Brand Palette
When you’ve established good branding, people can easily identify you by your color scheme. Your brand palette is a preview of who you are through the colors you use.
As people become more familiar with the look of your brand, any glimpse of your color scheme will bring your brand to mind. Including your brand palette in your business envelope design will help increase brand recognition in your target market.
Despite the limited space of a #10 envelope, the possibilities of incorporating your brand palette are endless! Some companies would prefer to keep it simple and minimalistic, like the example above.
Some also prefer just having their colors across the middle of the envelope for a more understated approach. And some would prefer having the whole envelope in the palette of their brand.
Whichever way you design your #10 envelope, remember to leave some space and an uncluttered look. The design should be proportionate to the size of the business envelope.
3. Contact Details
We encourage you to include contact details in your design.
This is especially important for a new business. Potential customers will need to know how to reach you. Make it easy for them and provide your contact information.
Besides, contact details also help in establishing trust.
When you give them this information, they know that they can reach out to you and verify your identity. It’s easier to trust the authenticity of a letter if the envelope it came in has contact details.
With most #10 envelopes, the company contact detail will appear on the top left. Since this is an acceptable practice, it’s an option for you to stick to it.
But if you’re feeling adventurous and bold, you can place the details on the bottom right and swap it out with your logo.
4. Additional Elements
While some companies prefer a clean and minimalist look for their business envelopes, some see it as an opportunity to communicate their message.
Since customers will check a business envelope for details of who it came from, it’s a perfect platform for a message. They’re bound to see it..
Take this opportunity to tell your clients and customers a little about yourself, what you can offer, and how they’re in good hands.
To keep your #10 envelope clutter-free, you can include the other elements on the front. You can also opt to remove the logo on the back and dedicate that space for the other elements.
This is a great opportunity to include small Infographics in your business envelope. They help you establish a reputable presence, enrich branding, and add value to your customers.
But then, how do Infographics help tell a story?
According to inc.com, 65% of the population are visual learners. People find it easier to process information and data if it’s visually represented. This is why visual storytelling has become a trend in marketing strategies.
Infographics help build a bridge between data and visual learners. It represents data visually and summarizes it in chunks that are easier to digest and understand.
As your brand is established through data, numbers, testimonies, Infographics are a great way to communicate this to your clients and customers.
Here’s a few ideas on how to incorporate Infographics on your business emails.
A. Timeline of Excellence
Once you’ve achieved a lot through the years, you’d want your customers to know. It’s not to brag or anything. It’s to let them know they’re in good hands.
Showing them a timeline of your excellence builds confidence in your customers. It lets them see that time after time, you strive to be better in your craft. You work hard to develop your products and bring the best service possible.
Using an Infographic can help summarize your years of achievement in small, digestible chunks. In one quick glance, your customers can appreciate the work you’ve done to develop your company.
Companies who need their customers and clients to trust them can use this type of Infographic. Take banks for example. When they send over your account statement via mail, they can add this small Infographic to build trust.
If people see you’ve been doing great for years, they’re more likely to trust you with their money.
B. Sustainability
According to statistics, temperatures are rising globally. There has been a consistent increase in temperature in the past decade. Because of this, the weather is starting to get hotter and the ice in the arctic poles is starting to melt.
If we don’t do anything about it, the world will be too hot to live in and the seas will rise, sinking many parts of the world.
This temperature rise is due to the increased emission of carbon dioxide and greenhouse gasses into the atmosphere. As more people are working towards living a more eco-friendly lifestyle, big companies need to keep up.
Companies are now working towards transitioning to more sustainable processes, materials, and practices. They are starting to own up to the responsibility that a big portion of these emissions come from unsustainable processes.
In response, the public supports companies that make this transition. We all have to do our part so for them, supporting companies like these help the greater good.
With that being said, your company’s efforts to include sustainability in your production should not go unnoticed. Including a small Infographic of your journey for sustainability on your business envelope will help communicate this to your clients and customers.
Oil companies have been incorporating this in their marketing. They’re going the extra mile to make sure they find more ecologically friendly ways to bring us the oil we need for our cars.
When they send over promotions and updates, it’s the perfect opportunity to communicate the efforts they make to be more eco friendly.
C. Social Proof
Social proof is a psychological phenomenon where people follow the decisions of the many. If a lot of people are doing it, then maybe it’s worth trying out.
The term was coined by Robert Cialdini in 1984. The concept has been tested multiple times over the years and the results remain consistent. People want to fit in so they follow the decisions of the many. People also think that others are more informed in the decisions they make so they follow their decisions.
This can be a great way to establish the credibility of your brand through your business envelope.
There are different kinds of social proof that you can use. Each of them targets a specific kind of audience. Let’s go over them and how you can use them in your business envelope.
- Testimonials – when customers vouch for your brand, it gives confidence to future customers to try out your company. There’s a sense of trust established when people see that people similar to them like your brand.
- Data – data and statistics are hard to deny. If research has been made that your brand helps increase productivity and reduce costs, then that’s a great selling point for your clients.
- Experts – when experts on the field vouch for your brand, it puts people’s minds at ease. They know they’re in good hands if experts say so.
You can include this big bulk of information by using an Infographic that summarizes your data. With the example given above, data driven social proof can be an effective way to communicate with customers.
Presenting these social proofs in a visual way effectively communicates your message in a short period of time.
Companies who offer services can make use of this Infographic. When people see how much value you bring to other people, and these people attest to that, they’re more likely to engage with your brand.
D. Corporate Social Responsibility
Corporate Social Responsibility is a business model that helps companies be socially accountable to its stakeholders, the public, and itself. This makes companies conscious about their impact on the society, be it economical, social, and environmental.
A relevant example of this is reminding clients and customers about the guidelines that need to be followed during the Covid 19 Pandemic.
A small Infographic about these reminders helps your company observe corporate social responsibility. It’s a great reminder for the people who handle the envelope during its journey from sender to receiver.
Clinics are the best companies who can use this Infographic. When sending over results to tests via mail, this Infographic is a great reminder for the customers and clients.
E. Company Values
Your company values are a reflection of who you are as a company. It’s a collection of the beliefs, principles, and philosophies that guide the decisions of the company.
It also helps guide the behavior of your people because their goal is to embody these values.
As it’s part of who you are, it’s important that you communicate this to your clients and customers. They’ll get to know you better and be able to see that you have good intentions.
You can present these company values by using an Infographic. It presents your values in a visually appealing way and summarizes what you stand for in a few words.
This is the most flexible Infographic out of all the ones mentioned on this list. Almost any company can use this for any kind of material they send over the mail.
Conclusion
Having custom mail envelopes is still an important part of marketing today. It can make your brand look professional and formal. It’s great for establishing a solid name in the industry.
It’s also a great opportunity to communicate with your clients and customers. Including a small Infographic on your custom email envelope will increase your added value to them.
