If you want to create infographics that can provide lots of traffic, backlinks and return on investment, you need to know your target audience. In the world of online marketing and e-commerce, infographics are one of the best options, as your audience isn’t only the ones looking at your infographics — they could also be the ones promoting it.
Having created thousands of infographic designs for businesses and brands around the world, we know what it takes to bring boring data to life while making them fun and easy to share in the process. In this article, we are going to take a look at four of our most recent infographic designs focusing on key areas of what’s going on in the world of online marketing today.
How to Create Effecting Internet Marketing Infographics
When it comes to creating effective infographics for the online marketing and business space, you will want to make sure they provide the most accurate and updated information as possible. Not only do you want to provide stats and data on the most recent trends, but you also want to provide them in a professional manner that isn’t seen as spammy or too promotional. These are all considerations that went into creating each of the marketing infographics below. Be sure to click on the preview image to view the full-size version in our infographic portfolio.
How Much the Mobile Marketing Realm has Grown!
Everyone knew the future of marketing and communications around the world was going to be with mobile devices. Over the past decade, mobile growth has just exploded and now businesses are using it to market to their audiences like never before — especially animated video. In this infographic, we were able to bring mobile usage and marketing data to life, while also making it valuable for business, brands and mobile device users around the world. As you skim through the infographic below, watch how the content streams throughout the image, yet also breaks apart and uses great visuals along the way. This infographic has more text and data than your average design, but it was needed to stress the importance and growth of the mobile industry.
The Rise of Video Marketing
With video content now being viewed more than any other content platform, it’s on the mind of all audiences, brands and especially online marketers. To show how online video has progressed over the years, this infographic takes a look at previous years (and their numbers), while also looking ahead to 2018 and beyond. Knowing where video is headed in the future, will help prepare brands and businesses for where their marketing and content creation efforts need to be. Through the use of charts, graph images, and numbers, we were able to deliver important stats to our viewers instantly without the needs to read through a lot of fluff. This is exactly what infographics are all about.
The Anatomy of Snapping and Chatting
With the previous two infographics focusing on both mobile and video, it would only make sense to create one on SnapChat — which brings both of these media platforms into play. This infographic was a lot of fun to create, as you can see through it’s visuals and colorful design. Right away you can view all of the key points, such as “10+ billion daily video views” and over “110 million users”. At the same time you will also notice the number buttons that make it quite easy to navigate through the data points and infographic.
After seeing all of the crazy numbers and massive audience volume that SnapChat is generating, the infographic then breaks down the many different methods the application can be used for business. This infographic not only provides value for those wanting to learn how to use SnapChat for business, but also for anyone interested in the SnapChat app itself!
How could your brand or business take advantage of creating an infographic like this one and reaching new audiences daily?
Is it the Right Time for My Next Social Media Post?
Facebook, Twitter, Pinterest, and LinkedIn. Four of the biggest social networks in the game today, with over 2 billion active users collectively across them, continually changes the way content is created and received on the internet today. Now, there are plenty of infographics already out there on each of these social networks, but we wanted to create one that was useful for businesses, brands, and everyday users of these social networks — specifically on when the best time of the day was to make updates on these sites. The best way for us to deliver this information was through individual highlights on each social network. Notice the change in color schemes as the infographic progresses through Facebook, Twitter, Pinterest and then LinkedIn, while also providing quick details on the best days and times to post social updates.
This infographic is a perfect example of how to take extremely useful information that is already out there, then bringing it to life through visual presentation. When focusing on infographic outreach and marketing, creating something like the infographic below would work extremely well for getting it picked up on other publications, news sites and through social media.
Outreach After Your Infographic Goes Live
As amazing as the infographics above are, without the proper outreach and promotion, the world simply won’t know about them. With over a billion active sites on the internet, if you want your content to be found, you need to get it in front of your target audience and also reach out to other sites to get them covered.
A few of the best ways to do this are:
- Go live with your infographic on your own site with a unique article
- Promote your infographic (on your site) through your social media outlets
- Send out a press release on the infographic and the topic it’s based off of
- Use social media hashtags and current events to reach new audiences
- Participate in guest blogging to create original content on other sites
- Contact editors and writers on big media sites to get your content featured
Each of the methods work in their own unique ways. The important thing to remember and realize… is that they work!
Grow Your Brand or Business with an Infographic of Your Own
Now that you’ve seen what’s possible through the use of our infographic design team, now it’s time to create one of your own.
While we spend several hours on the data collection and design process of every infographic, it’s much easier for the end client to set all of this up. Instead of running through as much data as you can find and getting frustrated, let us do the work for you.
Contact our design team today with your idea for an infographic, and we’ll get right back to you with our best ideas, design concepts and a budget to align with your brand.
