Infographics are an exciting way to tell your visitors something important in just a few words. Composed mostly of dynamic and colorful graphics and less text, these all-in-one graphics are meant to dispel massive amounts of data in one organized graphic design.
As a business owner, you understand the power of infographics. But perhaps your challenge lies in how to develop new ideas to make your infographics more engaging, entertaining, and optimized. You need to make your infographics accessible for both desktop and mobile users, as well as figure out a way to draw people into your information without annoying them.
37 Creative and Genius Ideas to Help with Your Next Infographic Design
The following list of 47 ideas for infographics from experts (and our own ideas) should definitely get the creative juices flowing:
1. Think visual. A great infographic needs to have the focus on the images rather than text. Remember you are creating an infographic to avoid writing text. So focus on the visual aspect.
2. Focus on a process. Like an explainer video, an infographic is meant to be an engaging way to tell people how to do something, or to describe a process. Give the steps of how to operate a product or use it to introduce your brand to the world.
3. Present a timeline. An infographic is an excellent way to present a timeline of information. Use it as a corporate infographic to recount the history of your business or any information that needs to show a sequence of events.
4. Create mindmaps. You can use infographics to draw circles from one point or concept to another and create a mindmap. Draw associations between concepts in the board room for employees or illustrate to customers how a product works.
5.Create a metaphor. People love to see unique photos or pictures of objects or animals that illustrate a figure of speech. Use infographics to focus on real-world comparisons to drive the point home in a stronger more relevant way.
6. Show report data. Use assessment results and illustrate it in bar graphs on an infographic. Great for schools or businesses to chart data.
7. Showcase a trend. Infographics can be used to illustrate a trend in the world of technology (or any industry) and use graphs to show predictions for the future.
8. Parts of a building If you are in the architectural industry or contracting business, this is a great way to illustrate the rooms in a building or other construction-type designs.
9. Create a “how to” guide. There are others ways to illustrate how to do something other than an eBook! Use infographics to explain how to do something.
10. Create a family tree. If you have a business or organization that charts family ancestry, an infographic is a great way to do this.
11. Illustrate cause and effect. For teachers, business owners with any instructional business or anyone who needs to show cause and effect, an infographic can do this easily with a minimum of words.
12. Tell a story. What better way to tell a story than with pictures and creative visuals? Infographics are a great way to tell a story.
13. Make a list. Infographics can be used to show a list of priorities or things to remember in an enhancing visual design. Use a checklist graphic or lined notepaper, whatever you prefer.
14. Write your business plan. An infographic is a great place to put your business plan or manifesto without thousands of words.
15. Create a virtual whitepaper. What better way to share your business information with a B2B partner than with a visual whitepaper.
16. Create interactive maps. Virtual technology allows you to create anything you want in the virtual world. Why not create an interactive map using infographic technology?
17. Create an image map. Remember image maps in the old days? You can still create an infographic with clickable hot spots that will take people to specific areas of your site, the web, or any global location.
18. Make a real estate image map. If you are in the real estate business, you can create an infographic with numbers that correspond to the inside photos of apartments or houses to show people the interior.
19. Illustrate geographical trends. Create infographics for different target audiences around the world.
20. Illustrate state commodities. Remember the United States puzzle maps of your youth? You can create an infographic to illustrate the same thing. Great for teachers or businesses who deal with commodities or U.S. state trends.
21. Create a graphic that shows how your company compares to others. Highlight the similarities, pros, and cons of your services versus others within your space.
22. Make an election infographic. With an election year upon us in the U.S., you can create an infographic to keep people posted on election returns.
23. Illustrate percentages. Infographics are a great (and less boring way) to show percentages.
24. Create a graphic of train stops. If you want to illustrate the places a train stops, you can create an infographic illustrating the various stops a train will make.
25. Watch the news for hot trends and breaking news. You can keep up with what is hot in social media and other sources then create an infographic on the data. Make sure and use reputable news sources and not just social media in isolation.
26. Create an infographic on Excel data. Excel is a boring program unless you are an accountant who just loves facts and figures. Turn your one-dimensional Excel data into an attractive and colorful infographic.
27. Put things in perspective. The great thing about infographics is that they are not just a bunch of facts and figures. They are a compilation of data that crosses over into many other fields and industries. You can use infographics to put things into perspective with the clever use of images and graphic design.
28. To illustrate scores of data– If you have some mind-blowing figures like billions or trillions, use an infographic instead to wrestle the information into a smaller, more tangible form.
29. Create a miniature website. You can illustrate the highlights of your website with a colorful infographic to make people want to go to your site to learn more. Don’t forget to include a link to your website.
30. Create a collage. What better way to illustrate some different concepts than to create a collage of images? An infographic will let you put this information together in an organized form.
31. Use dynamic colors and large fonts. When you want to illustrate a point and drive it home, create a larger impact with richer colors or lettering.
32. Create a “hook.” A hook is a thing that “catches” the reader and grabs their attention. You can use infographics to create a hook that “reels in” your viewers in a big way.
33. Think universally. While not everyone will interpret things the same way, due to our own original perceptions, experiences, and backgrounds, you can include data that will be understood in a similar way by a majority of people who view it.
34. Stick to three-color schemes. To make your infographics easy on the eyes, stick to three-color patterns for your infographics. If you make it easy on the viewer’s eyes, they are more likely to enjoy it and stay longer on your site.
35. Include a call to action. There’s nothing wrong with putting a call to action in your infographics. Put a link at the bottom or underneath your graphic to entice the viewer to take action after reading your information.
36. Use your imagination! One point we want to leave you with is not just to listen to us! You have plenty of great ideas to launch your infographic. So just close your eyes and dream the impossible.
37. Do it now! There’s no better time to start your infographic than now. Call on the professionals at InfoGraphicDesignTeam.com to get started with your infographic design.
We hope these ideas will spur your imagination and get you started brainstorming your own. Remember, the sky’s the limit when it comes to creating an infographic, but it helps to get help from the experts. Contact InfoGraphicDesignTeam.com to get started!