Virtual Reality 2018 will gain popularity as one of the best and cutting-edge technologies used for effective marketing campaigns. In 2018, Digital Marketing Technology platform is anticipated to influence the consumer’s buying behavior a lot in their day to day life.
Consumers will become aware of the “immersive, untethered and high bandwidth” features of Virtual Reality- based Mobile apps. So, businesses can use VR as an engaging advertising element and attract the prospective customers’ attention.
The concept of VR technology is said to have existed since the time computers were invented. Today this digital marketing technology platform is experiencing a certain level of a rift. However, as reported, “Overall global VR revenue is expected to grow at 54.84% CAGR from 2018 to 2023”.
Of late, a few companies have started investing in VR as a platform to reach their target audience. According to technology researchers, by 2018 this technology would meet the needs of all clients as well as corporate professionals alike.
Virtual Reality: A deeper understanding
Virtual Reality is a three-dimensional computer-generated technology. It enables potential consumers to interact with the product or service directly through the virtual world.
According to Wikipedia,” Virtual Reality (VR) is a computer technology that uses gaming headsets or environments, sometimes in combination with physical environments or props, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment.”
Virtual Reality 2018 or near reality (as often referred to) will enable potential consumers to explore the product or service in person.
VR uses several types of equipment to stimulate a user’s senses together to create the idea of reality. A user can manipulate the commodity and decide whether to buy it or not. Prospective customers love the concept when you provide them with the opportunity to test the product or service before investing in it. Thus, the users will become the part of the virtual world and feel the objects or perform a series of actions.
Commonly used devices are:
• A head-mounted display that consists of a small screen attached in front of the eyes.
• Omni-directional treadmills and special gloves.
VR – 2018 and beyond
Within few years, with considerable variations in its functionality, Virtual Reality will imply different meanings to different categories of businesses. However, the rendered result remains same for all.
VR technology would act as a boon for those businesses which struggle for existence amidst fierce competition. Such marketers would overcome the challenge of customer satisfaction and will flourish and enjoy potential benefits by selling their brands with enhanced client servicing. Similarly, already established companies would have an extra advantage of customer acquisition and retention.
When deciding to use VR as a successful winning platform, it is essential to do a few research and understand its future position in the online marketing field.
Why should you invest in VR?
What good it’ll do for your business?
As early predictions have always helped people to become fit for survival: understanding why you should use VR would give you an edge over your thinking.
Here are 3 essential things you need to know before you spend your money.
1. VR would reach the mass:
In the coming years, VR emerges as one of the significant tools for customer engagement and lead conversion. Predictions are- this innovative technology would reach the mass market adequately.
With the Digital Marketing technology, companies will have a new dimension in the way it connects to its customers. Consumers try a product or service before investing in it. VR enables customers to get fully engaged with the product they want to buy. They can test the product & use it to their needs. This way VR provides customers the tangible information and acts as props to influence consumers’ buying mindset.
Virtual Reality will offer abundant opportunities for the varied industry verticals – health sector, tourism, automotive, education and several other products and service brands. This most significant technological innovation will add value to the web contents and yield better results to the businesses.
2. Investing in Virtual Reality can be expensive:
As a developing trend, conceiving a VR experience or providing users for viewing it through apps proves to be costly. If you’ve lack of resources for this, you may plan to go for collaborative efforts.
Moreover, it might also become a challenge for the consumers to buy a VR device due to its expensive headsets. It would be your call to draw potential customers to your brand. You need to come up with plans to provide an excellent user experience.
A popular website offers a fantastic example- automobile companies provide driving experience to the potential consumers which help people to experience the car itself.
3. Virtual Reality is also related to the development of Augmented Reality:
VR and Augmented Reality (AR) will together create a huge impact and change the entire meaning of digital marketing in 2018. Both technologies aim at creating enhanced connectivity with their users. Augmented and Virtual Realities have the same types of technology and they each exist to serve the user with a better experience.
Hence, when you plan to invest in VR, you should also keep in mind that the Augmented Reality connects with the customers. The advanced features and specifications of Virtual Reality 2018 will change the entire meaning of online marketing. Forecast is-VR will continue to shine and will be an indicator of enormous success shortly. This technology is continuously developing and is expected to hit a massive growth by 2020.
Finally, taking VR as a marketing drive will make a business prominent and help it to gain profit, but an online marketer must realize that the competition would be challenging. So, one must carefully and strategically plan before further venture.