How efficient are your social media marketing efforts? Do your posts engage or scare off the audience? Why do some attract millions and boost their sales when others annoy visitors with boring self-promoting posts? Well, there are a lot of ways to success. But there are also three definite mistakes you should avoid in your social media marketing.
1. Talking about your products and services all the time
It’s the most common mistake done by many businesses. They turn their social media accounts into the second company website and promote-promote-promote their products and services there, till the visitors’ death… and till their own suicide in social media. So don’t be that guy-narcissist at the party who only talks about himself.
Experts suggest following 80-20 rule which will help you establish a meaningful connection with your customers via social media. 80 percent of the posting content should address your customers’ problems thus providing enough value to your followers. And only 20 percent should be about your company and what you do.
2. Not sharing well with others
Don’t post repeated promotional messages about your products and services. Instead of that retweet, share and pin your followers’ content from time to time. Just ensure that it is relevant to your business and target audience. Also try to establish some communication with your followers by exchanging friendly, conversational tweets. Especially with those followers who are significant influencers in your industry. This will encourage a sense of community within your social networks and boost your brand exposure. At the end it will even help you earn your followers’ trust.
3. Posting insensitive content about sensitive topics
Posting poorly-timed, offensive remarks about sensitive subjects, for example political in nature or inspiring strong emotions, will definitely get people trash-talking your brand over social media. Poor jokes will only ignite a firestorm of angry backlash messages – Do you really search for such a strong negative reputation in the society?
At the end it will only weaken your brand value and company’s reputation. So simply don’t even try to get some attention by making a buck off others’ suffering in times of crisis!
As a sum: Provide value to your followers, share others’ content to establish communication and post only correct, tactful messages. Avoiding the above mentioned three mistakes will bring you to your desirable social media goals much closer.