Infographics are a great tool to increase your views and traffic, create more leads for your business, and your brand. Do you have already have an infographic? If not, why not?
There are many advantages to using infographics. They are attractive in a visual way that compels people to look at them. You can include lots of information within a relatively small area that may engage your viewers.
Maybe you like the idea of infographics, but you are not sure how to use them on your site. While you are planning for the coming 2017 year, consider these 17 tips on how to effectively use infographics.
17 Ways to Use Infographics in 2017
1. As a recruiting tool – Infographics can be a very effective recruiting tool for new staff. By presenting the positive aspects of your business and how good it is to work for your company. If done creatively, this can serve as a valid way to bring in new staff members in a positive way and inform potential staff members about your business.
2. As a timeline – Infographics are a great way to show a timeline of progress within your business. You can create a timeline that illustrates how far your business has come. If you own a new business, you could turn it into a business plan with a list of things you plan to do for customers instead. This can incite an interest in your brand that wasn’t there before and increase your results.
3. Show sales trends – There’s something about showing your success that entices others to join your company either as a staff member or as a client. Use infographics to create a sales trend graphic to show how your sales are doing from one month to another or over a specific period. You will only want to use this data if it is positive. You wouldn’t want to show a downslide in sales, right?
4. As an explainer chart – Is there a process that customers have some trouble understanding? Use your infographic to explain a process that people are struggling with. You could do this either with a worker training chart on a process or as an information source for customers on a particular product.
5. Lists and Things to Do – You can use an infographic to list “things to do.” Put up a list for your employees that you want them to remember or create a list of things for yourself to remember to do.
6. As a vacation planner – Attractive graphics on a visual infographic showing places to visit will go well with a list of things to do in a vacation planner. This could work especially well for a vacation advisor site, hotel chain, or similar business. You could also just share it with your customers as a special extra to help them plan their vacations.
7. Give a list of services. – What better way to show off your list of services than with an infographic? Using dynamic graphic art and colors to show off your brand, you can create all new hype for your business and show what you can do for them at the same time.
8. Display survey data. – You can also display your survey data. Ask customers to fill out a survey using your favorite survey data software or online platform. Then create an infographic that illustrates the information in a distinct format through your infographic.
9. As a leads generator – One of the main ways you can use an infographic is to generate new leads. Do this by having a “call to action” at the bottom of your infographic that will motivate people to add their name to your subscriber list. Make sure you have some engaging information within your infographic to generate the motivation for people to sign up for your email alerts.
10. Use an offer that you want to feature in current ads. – Use your current ad campaign to feature in your infographic. Create the ad with minimal clutter and focus on the message that you want to share with your viewers.
11. Create a quiz. – Another way you could use your infographic is to create a quiz that you think would appeal to your viewers and potential customers. Provide a text box below your infographic with a form submitter where they can submit their answers to you or simply put a social media “share” button on the bottom of the infographic that will allow them to share it to your Facebook along with their answers.
12. Provide code to share on multiple websites. – Offer a way to share your code on customers’ websites! This is a fabulous way that you can encourage brand evangelists by having them promote your infographic on their site.
13. Educational purposes – Another great use of an infographic is for education. Teachers can use infographics on their class website or print them out to share with students in the “real world.” Look at this example that illustrates the terms of all of the U.S. Presidents.
14. Create value – You can create both perceived and “real value” with your brand by creating an attractive and useful infographic. Add value by including valuable information that your customers will see as interesting and important to their lives and ask them what they would like to see in your next infographic.
15. Boost traffic and increase credibility – Forbes Magazine offers a video and article on their site that has some valuable information on how to effectively use infographics to get your point across.
16. As a communication tool – You can also use an infographic on a monthly or weekly basis to communicate information in an efficient and attractive way. Try creating a colorful infographic that gets your brand noticed by your current and potential leads and customers to increase your engagement.
17. As a social media catalyst – Finally, here’s an infographic of an infographic that illustrates the Do’s and Don’ts of Infographic use and it shows you how to maximize your impact with your message.
BONUS: Go here to see our list of the best ways to promote an infographic within social media and across the internet.
Where to go from here?
Well, we hope this list of tips of how to use an infographic and connect with your customers and leads in a positive way.
If you need help creating a professional infographic, contact us and we’ll help you brainstorm what to include, draw out the graphics and put the data together for you. Save yourself time and money by hiring us to do it for you.
Infographics may be the missing piece in what you need to reach more leads, drive more qualified traffic to your products and services, and create brand ambassadors.