Do you really think your ‘stellar’ Infographic has only one life to live? If you think you have a contemporary content within your niche, that is relevant to the current situation around you, then why not recycle and re-purpose it? There are many ways you can reincarnate your old Infographic, give it a face-lift and market it once again as new.
We have already discussed how you can re-use your old video contents and convert them into Video Infographic or PowerPoint Presentations. Today we gonna discuss as to how you can renovate your old infographic content, and put the old wine in a new bottle! 🙂
The biggest roadblock for every marketer is creating high quality contents. Also creating an infographic is a substantial investment, and takes a good amount of time and resources. So why not increase the shelf life of infographics?
Below are a few hacks and ideas for you.
1. Don’t Compromise on Content Quality
Though you are anyway recycling your old infographic, yet don’t ever compromise with the quality of the content. It needs to be deep enough so that there is no repetition. If you require investing some time for a little more research, then don’t back off from doing it. Your ultimate motto should be making the content flawless.
2. Save Extra Research
When researching to create an infographic, you will inevitably find some pieces which don’t quite fit your thesis. Set these aside for future infographics or blog posts.
While taking some content from your pre-existing infographic, you might find some topics that won’t fit with your latest content. Not to worry, just set these aside for future infographics or blog contents.
3. Turn Images into Social media Graphics
Small bits of graphics intended for social media platforms are the new hits of the market. Infographics contain engaging visuals and illustrative images to represent the facts. You may consider using those individual pictures into stand-alone graphics and use them on social media channels which are mostly visually-driven.
4. Create a Blog Post on the Facts & Data Points
This is a brilliant idea to re-purpose your content. Your infographic surely must have several points. So why not expand them and create a full blog post on each of the points? You may elaborate each fact and do some additional research with new perspectives and depth.
5. Tweet each Fact & Data Point
What are the most salient points and facts from your infographic? Tweet them and drive traffic back to the full infographic with a link.
Why not utilizing Twitter in your effort? Pick the most important points and facts from your infographic, tweet them with backlinks redirecting to the infographic.
This would create not only a buzz but also is a smart way of re-using your old infographic.
6. Convert Your Infographic Into a Video Infographic
Videos do magic when created and used in the correct way. Convert your infographic into an info-video and see the effect. If your textual infographic had received 2000 views and shares, your new info-video would certainly get the double of it.
7. Convert Your Infographic Into a Slide Show
If you don’t have the time for a video infographic, then why not opt for the less time taking solution? Simply convert your existing infographic into a slide show. Put the facts on separate slides and engage a new audience in a new medium.
8. Write a Personalized Commentary
People love discussions and in-depth discourses on a specific topic. You may report your existing infographic, and write a commentary on the major points and facts. This gives a new life to it since you are instilling your personality into it.
You may also add backstory, as to why you created the infographic in the first place. As well as you can discuss the processes you had to undergo while making it.
9. Find latest News surrounding the Infographic
Search for additional and contemporary information about the topic of your infographic. If you find anything significantly relevant, just add it up with the existing content. This would value add to your infographic and would not render it as trite and banal.
10. Create a mini eBook
Use the stats and facts of your existing infographic to create a mini e-book. You can use it as a great content upgrade option when people visit your website.
So these are the few smart ideas of re-using your past infographic, that saves your time, gives you a space to be creative, and gets you more creative ways to organize your content. However, it is always preferred to create new and fresh infographics with latest facts. But these are just a few hacks in case you want to increase the shelf life of your pre-existing infographic.
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Our prime USP is our cost effective solutions, super fast turnaround time and an excellent customer service. Our portfolio is open to you, and you may see the vast array of designs in our possession. Feel free to contact us for any graphic design requirement.
How do you repurpose your pre-existing infographics? Share your thoughts with us in the comments.