Infographics are an excellent medium to break through the clutter of your blog post by helping your readers learn something that will change their lives. They have grown in massive popularity as more and more marketers have started to understand the power of visual data. However, as the popularity of Infographics continues to rise, we also see more myths & misconceptions about Infographics spread online.
This post will help you navigate through the hype and misinformation surrounding Infographics. We are going to debunk some of the most common myths about Infographics, and provide some practical tips to help you create an effective Infographic that people will actually read and remember.
1. Infographics Are Not Easy to Create
You’ve probably noticed Infographics everywhere, especially on blogs and social media. They are one of the fastest-growing areas of content marketing and are easy to create. The great thing about Infographics is that they’re pretty much the perfect medium for showing all types of data in a way that makes it easy for people to understand.
Though apparently, it seems Infographics are difficult to can be pretty easy to make, the key is to remember to keep your design simple and clean. That’s what makes them quick to produce and creates a good impact in a matter of minutes. Don’t try to do too much with them.
2. Infographics Work Well for Everyone
This one’s pretty straightforward. Infographics are often misunderstood to work for all kinds of audiences or every use case. The best way to determine if it will work for you and your product is to test it. If you’re a small business owner who wants to promote your business and attract more customers, you probably don’t want to make your first attempt at an Infographic.
You should focus on things that have a better chance of working for you. If you’re a B2B company, then you might consider an Infographic to introduce your company. But this doesn’t mean you shouldn’t use Infographics at all; some people really respond well to these graphics.
3. Infographics are Popular Everywhere
Infographics are still pretty popular, but there are a lot of places on the web where people aren’t using them. And it’s not just because they’re tired of looking at them (although that certainly plays a role). These kinds of Infographic misconceptions are rampant.
Although brands crave data visualizations and marketing Infographics these days, some industries and sectors do not consider them workable, and objective-wise often, Infographics backfire. Some marketing campaigns are self-sufficient and do not require Infographics to support them.
They’re not used in many industries, including the beauty industry, where they could potentially help consumers make more informed decisions. One must understand the target audience, map their pain-points and then decide whether to pitch or ditch the idea for creating Infographics.
4. Infographics are Expensive.
In fact, Infographics are much less expensive than a full-fledged website. But yes, they require a lot of attention, energy, and dedication.
The truth is, when you’re new to Infographics, it’s easy to think they’re expensive. But once you’ve used them, you’ll be surprised at how affordable they are. You can get started with free Infographic tools like Canva, Piktochart, and Infogram.
There are also plenty of professional agencies that will create custom infographics for you for a flat rate. But people think them to be an extravagant affair. And not just for Infographics, there are people who have these usual misconceptions about graphic designs also.
5. You can’t do Infographics for small businesses.
When it comes to small businesses, Infographic design is the way to go. They don’t have the budget or resources to create high-end cinematic animations or big-budget campaigns. But Infographics, on the other hand, not just save them a great deal of money but also look professional or visually impressive.
Usually, a start-up will spend its marketing dollars on content that is likely to resonate with its target audience; and Infographics are the ideal content type for them. Why? Because they are easy to share and they are very visual. It’s essential for a small business owner to remember that even though their website may focus on providing a service, it still must convey messages about the product or service being sold.
6. Infographics should always be flashy, colorful, and full of graphics.
One of the most frequent myths & misconceptions about Infographics is this one. Most novice designers have a notion that if Infographics are jampacked with flashy graphics and colors, it will work. But in reality, it’s vital to keep your graphic simple and avoid using loud, gaudy colors.
The biggest mistake that marketers make when creating brand Infographics is the idea that they need to make a pretty picture. That’s a misconception. The goal is to make your Infographic visually attractive, not distracting. If your Infographic is too loud and flashy, it might draw attention away from what you want your viewer to focus on, which is often what you’re trying to get across with your Infographic in the first place.
A simple, easy-to-read Infographic can be as powerful as a flashy one. The trick is to make sure that you are communicating the data clearly in a way that’s easy to understand.
7. Infographics Aren’t Useful for Technical Information
Such a myth! The best part about Infographics is that they can be used to explain virtually any type of information, including how-to information, product demonstrations, or anything else you can think of. And because they’re visual, they’re easily understood.
This isn’t a new idea, but Infographics are growing in popularity as they are being used to make complex topics easy to understand. In fact, there are over 3 billion unique visitors on the web, and over 40% of the web users are considered visual learners. This again proves the theory that Infographics can be very effective tools to explain complex ideas and concepts in a simple and engaging way.
8. Infographics Don’t Have Any Content
This might be one of the simplest ways to get a link from an Infographic. But don’t just throw a bunch of links into a random image. Instead, make sure that the links you include are relevant to what you’re trying to communicate through your Infographic. If you want to add some content to the Infographic, you can. But make it worthy.
A design that talks about the benefits of buying from a company’s website over purchasing a product on Amazon, for example, it has to be ensured that the product links users will use are related to that benefit. In that case, the design has to have some kind of supporting text. That said, you have to keep your design visually appealing along with some compelling content, as content complements visuals.
P.S. If the Infographic is designed and created to be shared on social media, it’s always a good idea to add a few words of content as well. So, if you wonder how to create great Infographics that have a perfect balance of visuals and content, remember, the Infographic itself is the content!
9. Infographics Can’t Be Reproduced
If you want your Infographic to be used for more than just a pretty picture, remember that there are plenty of ways that it can be repurposed. So, this is one of the common misconceptions about Infographicsthat we are debunking over here.
Infographics are a great way to summarize data, and they’re a great tool to help you create more content. They can be repurposed in many ways, from making them the core of your site to using them in blog posts. They can also be used in social media posts, emails, and on your Smartphone through short, shareable designs on WhatsApp.
No doubt, Infographics are great for a visual representation of information, but if you can turn your Infographics into something more like a brochure, a poster, or a flyer, the results are even better.
10. Infographics Must Be Long
For the average person, reading something longer than 2 minutes is difficult. When creating Infographics, there’s a good chance you’ll be tempted to write longer and more complex copies. But as a general rule of thumb – the shorter, the better. If it’s too long, it’s more likely that your readers will skip over some of the copy and/or end up giving up because they’re bored.
If you’re creating an Infographic, you need to ask yourself: “How long is too long?” Too many Infographics are unnecessarily long. And, it’s a lot harder to read an Infographic than a written article. So, in general, when creating an Infographic, it is recommendedto keep the word count under 2,500.
An Infographic must contain a clear message, but it should be concise. The key is to include only the most critical information and keep your Infographic to a minimum length. As an example, one Infographic took up a single page of text, yet included more than 100 pieces of visual data.
Wrapping it up finally!
Well, the Internet is flooded with myriads of myths & misconceptions about Infographics. Some of them are true, and others, not. For e.g., the myth that Infographics are only for small businesses and organizations that don’t have the budget to invest in a full-blown information design team or can’t afford to hire a professional Infographic designer isn’t true. You can create a great-looking Infographic even if you’re an individual or part of anSME, but you need to be prepared to invest in time and effort.
It’s an effective way to convey your message quickly and effectively, and it’s a great way to get your business noticed. We’ve all been there, we’ve all been guilty of making the same mistakes, and we’ve all been so far ahead of our time that it’s really not fair that we can’t see it.
In conclusion, hope you found this blog post helpful and educational. Debunking the myths about Infographics and Data Visualizations is not an easy task considering so many We’ve broken down some of the biggest myths and misconceptions about Infographics, so that you can easily debunk them before writing an Infographic.
The best part is, there are no right or wrong answers. It all comes down to your personal preferences and what kind of content you’re looking to create. In the end, it’s all about the results you want for your audience.
