Infographics are a great tool to promote your brand with and gain attention for your company. Any business can use infographics to effectively promote their brand. But there are certain industries that infographics do better in than others.
Today, we’ll take a look at some of those industries that may be interested in your infographics and see why they are industries that fit right into what an infographic design offers.
A sales agency is there to help people sell their products and services. These can be middle men between the business and their clients, a full-scale marketing agency, or some combination of the two. Regardless, a sales agency is there to help you sell. Infographics can be the “door-opener” that people in this industry use to get in front of the customers who want to hear what you have to offer.
Social Media Marketing Specialist
A social media marketing specialist works on increasing your exposure on social media, as well as boosting your posts, shares, and views. They may do this in some ways including videos, posts, and infographics. The infographics they are interested in using usually involve a good mix of facts and figures and dynamic graphics that are custom-designed for social media.
Like a sales agency, an ad agency is there to help a business make money. They focus their efforts on any creative techniques they need to reach this goal and increase sales. They sometimes work with a sales agency or representative as well as a social media marketing specialist to achieve their goal.
Vendors and B2B Partners
This is a broad category but your vendors are certainly interested in what you are offering on your site, and they may look for your next infographic to see what you’re up to. This is because they can’t afford to waste time with clients that don’t make them money. They are looking for information that shows them you’d make a good business partner for a vendor type relationship.
Likewise, any B2B partner that is either investing in your company or has some interest in it, will want to see what your infographic is about. In fact, they often look for an infographic because it saves them time over having to filter through miles of text.
eCommerce Site Owners
If you offer wholesale products or products that can be sold to retailers, you may get the attention of eCommerce site owners. These business store owners may want to see what type of products you offer, what your price point is, and read about your sales trends. This will give them insight as to whether they want to work with you in the future and gives them an idea of how much they would have to invest to do so.
If you have clients who regularly purchase from you online, they will want to see what you have to offer in your infographic. You could put the information in paragraph form, but you may turn off some clients who don’t have time to read such a lengthy blurb about your business. Long blocks of text may turn off some visitors who would otherwise be interested in your work.
Instead, astound them with an infographic that puts all of the information in one place with attractive visual graphics that complement your message. This can be done in some ways such as by using sharp color contrasts, lines, and geometric shapes. Creating 3D images or video infographics helps to add another dimension to your work as well.
Media production specialist may be interested in your infographics, too. This is because media producers like to see what companies are doing that might require digital media services. Granted, this may be helping people to market to you, but it keeps you from having to reach out to digital media companies as much if you do need advertising related services.
By offering a look at what you are doing via a well-designed infographic, you will attract the right people who can both help you with their services and also get possible clients and customers interested in your work.
Graphic designers may be interested in your infographics. Many of them collect images that they can use as a reference when they are working on a design. They need examples of infographics for their business. You may choose not to share with them but if you do, you may gain more customers than you think. Even if they are using it to promote their own business by saying they can create “something like this” for other businesses, it is still a good way to promote your brand.
Musicians or Artists
Musicians and artists are creative by nature and may be interested in infographics. You may attract some of these people as clients if you feature some infographics that have something to do with their field. Putting up music infographics or artistic infographic topics can go a long way toward fulfilling their interest in visual graphics. Even if your field is different than music or art, consider working it into your subject matter in your blog by featuring a “Top 10” list or other data and graphics that might appeal to your creative visitors.
Plan for success
If you put some thought into it and plan well, you can come up with a great idea that just may make a splash with a number of different industries. Brainstorm ways that you can spark the interest of some of the people in these professions and see how you can corner their interest with something you put up on your site or blog. Infographics can say more in just a few images and data that you could say in three pages of text only. So take advantage of this opportunity.
Creating a Great Infographic
When you decide to create an infographic, you should start with a great idea that you want to get across first. Don’t try to create the entire concept all at once. Instead, experiment with ideas that have to do with your central focus or theme and then work from there. The visual part should be the predominant aspect of your infographic and you should then include data that enhances the visual graphics.
Where to Start
To get a custom-designed infographic, start with a professional infographic design team like infographicdesignteam.com. We specialize in custom-made infographics that set your brand above the rest. Using top-notch professional tools and resources, we can design everything from a simple infographic stating your business and sales record to a historical timeline about your business and much more.
We can help you put this all together. So once you have created your basic idea and made your list of data that you want to use, contact us to get started.
Hire a Professional
When you want top-quality infographics, you need to hire a top-quality professional team like Infographic Design Team. We have the know-how and experience to create the perfect infographic that will appeal not only to your main target audience but also to many others who just may be looking at your site for inspiration.