It’s no secret that the graphic design landscape has been transformed in recent years. From the advent of responsive design and the introduction of web fonts, digital graphics have changed at an unprecedented pace. There have been so many graphic design trends and predictions to look out for in the next year, considering so many avenues.
The number of designers creating various designs has exploded, and graphic designers are no longer limited to what can be done with Photoshop. The number of web platforms and how people interact with digital content is changing rapidly, so it’s important to stay up-to-date on new developments.
Trends – Some Happen, Some Evolve!
We had seen some of the top emerging trends in the graphic designing industry in 2021 that had impacted the way brands created designs, and people liked and shared them on social media. Also, some of these trends took their early shape from back in 2019 or 2020.
From colorful and unique typography to a focus on user experience, graphic design has evolved into a truly creative discipline that touches all aspects of our lives. So, it’s always better to plan beforehand before even the next year starts.We have laid out a few predictions for marketers to consider while creating their brand visuals next year.
1. Turning back the Clock:
It’s like a scene from a movie: We have to go back to the 90s to find a way out of the “flat design” era. The flat design style was introduced to the world during the early 2000s, but by the late 2010s, it was replaced with a trend called the “retro”. And now, in 2020, we’re seeing designers bringing back those early design styles and revamping them in modern ways.
If you think about it, most designers today grew up in an era when graphic design was largely based on print design and the use of illustration. In the past, when a graphic designer was asked to create a logo, illustration, or branding, the designer would create the visual elements that would become the brand identity.
Nowadays, there’s a much broader spectrum of options available, ranging from the classic vector-based art of illustrator to the more modern and much more customization styles of illustration.
2. Letting the Fonts Talk:
The use of twisted font style in graphic design is another way to add visual interest and intrigue. A good way to understand the relationship between typography and visual design is to consider the font choice as a kind of graphic design. In other words, fonts are the way we represent things visually. Amongst some newer graphic design trends post Covid-19, this one takes the cake!
So, if the way we look at things changes, we can change the way we feel about them too. When one reads the text written in a particular typeface-say Arial-they automatically have a certain idea of the person who wrote it. If the same font were used to write, “This is what I think of you,” the meaning would be very different.
Font size and font style can enhance the meaning of one design. When you are trying to get the reader’s attention, you need to create an emotional connection, which can be done through fonts and sizes.
3. Including Flat Designs in Mainstream Graphic Design:
Flat design is an important part of today’s graphic design trends. Flat design is a simple, modern aesthetic in which all elements are equal in size, shape, and color. The typography of a flat design can be seen as a key element to this design philosophy. It’s important to understand that the use of color and shapes plays a key role in flat design.
They are often used to emphasize on a particular typeface or visual element. Flat Design is a type of graphic design in which the objects are simplified to focus on the most important aspects of the image.
4. Hyping Maximalism to the Max:
Graphic designers and marketers embrace maximalism in their visual content choice because of its creative possibilities and ability to push the limits of what’s possible on earth. And most brands can use a bit of a refresher on this approach.
Maximalist thinking is about pushing the edges of a brand by going beyond what is expected or what is seen. It’s the idea that the more we can cram into a single space, the better the experience will be for the audience.
To sum up, the whole idea of the maximalism trend, let’s go back to the most important rule of the visual world – ‘never have too much.’ The basic idea of the maximalism trend is that it allows expressing ideas in a consistent and unified way with the rest of the work.
This is one of the most inspiring graphic design trends for 2022 visual strategists would pay heed to. It is not only about making a big statement but rather focusing on the details of an image. It is noticeable that each design element is given its own personality, especially in the case of illustrations.
5. Turning on the Psychedelic Mode:
Psychedelic design is a term used to describe an ever-growing trend of design, where the style of design uses psychedelic colors, shapes, and textures to create eye-catching graphics and imagery. This is a fairly new design trend, has begun to take off in the past few years, and is definitely one that has no intention of slowing down.
There are many reasons why psychedelic design is becoming more and more popular, including its unique aesthetic and ability to stand out from the crowd. It’s also relatively easy to implement into any design, making it a perfect choice for beginners looking to try out some new graphic design techniques.
This trend is all about giving the viewer a little something to make them stop and take notice. And it will be around for quite some time, whether it’s a geometric pattern, psychedelic color scheme, or other aesthetic treatment.
6. Leveraging Holography Artform:
The first time we saw a hologram was in Star Trek, but it wasn’t until around the early 1990s that we saw the first holograms that looked real. We’ve come a long way since then. Today, the term “holographic design” refers to applying 3D digital technology in designing and creating the look of a product or service.
This is a big trend and one that has caught the attention of major brands like Apple, Nike, and Mercedes-Benz. A holographic display is a way to show images or videos in three dimensions. The images can be either on a flat screen or on the ceiling of a room. There are a number of different types of holographic displays, each with its unique technology and price.
A holographic design is a graphic design that uses a light source to create a three-dimensional object or pattern. In fact, a lot of what makes a graphic design a holographic design is the type of light source used, and how it’s manipulated. If you are looking for some breakthrough graphic design trends to watch in 2022, the Holography artform is one of them.
7. Slaying the Paper Cutout Trend:
Paper cutout designs seem to be taking over the world when it comes to graphic design trends that will define 2022. Not only is it a creative way to display text on a poster, but it’s a versatile tool for any type of project one may need to create. It’s easy to use and can be used with a multitude of mediums like wood, fabric, paper, and canvas.
Various ways to use paper cutouts have been used throughout the years, such as posters, book covers, clothing, and more. The possibilities are endless! We are living in a world where technology has advanced so much. The problem is that technology is a double-edged sword.
While it has made our life easier, it can also cause stress. So, it is important to have a good balance in our lives. In graphic design, paper cut-out design has gained popularity.
8. Mashing up 2D/3D
If visual trends are concerned, one should experiment and mix up 2D and 3D designs. This gives a fresh feel to your work. 3D design is not very common in the design world, but it will soon become popular because of its effectiveness and uniqueness. The best thing about it is that it gives your designs a totally new dimension.
It may seem strange to think of combining these two design types, but it’s not a far stretch when we consider that the human eye naturally processes 2D and 3D at the same time. When designers imbibe a 3D-style effect in a 2D environment, they create a graphic design trend that could be referred to as 2.5D.
9. Splashing some Candy Colors
A large amount of research has been done into color theory and what makes people feel certain ways. According to color psychology, blue makes people calm, pink is feminine, and red is energizing. However, these are just two of the many theories about why certain colors trigger a particular emotion in people.
In this case, candy is used to bring out the reader’s emotions. It’s a simple yet effective way of getting the reader’s attention. There are two main things to think about when using candy as a design trend. First, it’s important to be aware that candy is designed to be appealing to kids.
So, make sure your candy design doesn’t go too far in the direction of being too kid-like, but also not too adult-like. You want it to be a good compromise between the two. The second thing to remember is to think about what you’re trying to communicate to the audience.
10. Making the Anti-Design Theme Trendy
Anti-design refers to graphic design in which the purpose of the piece is not to be beautiful or enhance the user experience but to frustrate the reader and the audience deliberately. It’s not a new concept, but it has gained traction over the past year.
Here are a few examples from some of the biggest brands in the world: Google, Apple, The New York Times, The Washington Post, The Wall Street Journal, and The New Yorker. A weighty inclusion in the corporate graphic design trends, Anti-design is a trend that seeks to challenge conventional design norms. The idea behind anti-design is to remove everything from the design considered conventional.
The term “anti-design” has been used for decades in the graphic design community to describe a particular style that emphasizes negative space, texture, and asymmetrical forms. This style is often found in advertising and other commercial work and works well in other creative disciplines. Anti-design looks the opposite of what we think of as traditional graphic design.
Nothing is certain and definite. With time and changes in people’s tastes, trends change. Fashions evolve. Thus, claiming sure-shot graphic design trends and predictions for 2022 is no less than taking a risk. However, with our nuanced experience and prowess, we can surely say these are the few possibilities that would impact the graphic design realm. After all, these possibilities are a good bet that you must consider.
In conclusion, What will define this next decade for the world of graphics? This is the question that we have been asking ourselves for quite some time now. The world of graphics is evolving and developing. To create a future that is truly worth living in, you need to understand what is coming next, and the graphic design trends that will shape this new era.