Driving new leads to your site requires dedicated effort. Once people land on your page, they start the buyer’s journey. Various touch points along the way must resonate with the user, or you risk losing them to a competitor....
There is much to consider when designing a custom business envelope for your company. It’s a big step. It has to represent who you are and be appealing or intriguing enough for someone to take a moment and open...
We no longer respond well to cold calls, rarely watch advertisements on TV, are seldom interested in email newsletters, hardly ever attracted by banners, and generally, ignore irritating in-your-face marketing materials that clearly try selling us something. This behavior...
Your dream is finally coming true. You own a franchised business and are ready to go all out and bring in as many customers as possible. Maybe your dream is to grow to multiple stores or even across several...
When you are a small business owner, every aspect of your business, from your storefront to your products to your marketing strategy, is important. Many small businesses choose to focus solely on marketing, but often wonder how they can...
Do you find that your recall rate for visual information is higher than for text? Well, according to research, human beings process visual information 60,000 times more than written content. After three days, you will remember up to 65%...
There’s a lot of hearsay about how perfect branding is done that makes your brand stand out. Branding is all about how effectively you present your USPs and brand essence, creating a brand recall. And visual marketing is the...
With an influx of marketing strategies available for companies and businesses, it’s challenging to make out which ones are a great fit for your company. SEO is a vital part of your strategy if you’re aiming to achieve a...
[Image Source] The use of Infographics helps break down complex data into easy-to-digest bits. They also help to break the monotony of text in presentations. There are studies to show that people will pay more attention to Infographics. You...
Marketing is a very competitive industry, and it takes a lot of creativity to make your brand noticeable. Luckily, as long as we need a solution, the digital world offers it. Creating quality and valuable content is still paramount,...