Your dream is finally coming true. You own a franchised business and are ready to go all out and bring in as many customers as possible. Maybe your dream is to grow to multiple stores or even across several...
When you are a small business owner, every aspect of your business, from your storefront to your products to your marketing strategy, is important. Many small businesses choose to focus solely on marketing, but often wonder how they can...
Do you find that your recall rate for visual information is higher than for text? Well, according to research, human beings process visual information 60,000 times more than written content. After three days, you will remember up to 65%...
There’s a lot of hearsay about how perfect branding is done that makes your brand stand out. Branding is all about how effectively you present your USPs and brand essence, creating a brand recall. And visual marketing is the...
With an influx of marketing strategies available for companies and businesses, it’s challenging to make out which ones are a great fit for your company. SEO is a vital part of your strategy if you’re aiming to achieve a...
[Image Source] The use of Infographics helps break down complex data into easy-to-digest bits. They also help to break the monotony of text in presentations. There are studies to show that people will pay more attention to Infographics. You...
Marketing is a very competitive industry, and it takes a lot of creativity to make your brand noticeable. Luckily, as long as we need a solution, the digital world offers it. Creating quality and valuable content is still paramount,...
The expansion of the internet and the growth of technology is spectacular. It is all the more so if you can figure out the genuinely enormous measure of data streaming across the globe at any given point in time....
Visual storytelling involves using pictures and videos to communicate with your audience. It can grab attention, get people to take the desired action, and inform them — often providing better results than text-only methods. Businesses use the technique for...
Humans are inherently visual beings. From time immemorial, we rely on visual cues for the basic adaptive behaviors, as well as complex behaviors. Most of us process information based on what we see rather than what we hear or...